India Beauty Salon Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[223+ Pages Report] According to Facts & Factors, the India beauty salon market size in terms of revenue was valued at around USD 10.55 billion in 2023 and is expected to reach a value of USD 22.12 billion by 2032, growing at a CAGR of roughly 8.57% from 2024 to 2032. The India beauty salon market is projected to grow at a significant growth rate due to several driving factors.

Market Overview

A beauty salon in India is a service-based establishment where clients can receive a variety of treatments to enhance their appearance. These services include haircuts, hairstyling, hair coloring, facials, manicures, pedicures, makeup application, and other beauty treatments. Beauty salons in India cater to both men and women and have evolved to offer a wide range of services, incorporating traditional Indian beauty treatments as well as contemporary international trends.

The India beauty salon market has seen substantial growth in recent years, driven by increasing urbanization, rising disposable incomes, and a growing awareness of beauty and grooming among the population. The market is highly fragmented, with numerous small and independent salons coexisting alongside larger chains and international brands. Key drivers for the market include the influence of social media, the popularity of beauty and wellness apps, and a cultural shift towards personal grooming and self-care.

Key Highlights

• The India beauty salon market has registered a CAGR of 8.57% during the forecast period.
• In terms of revenue, the India beauty salon market was estimated at roughly USD 10.55 billion in 2023 and is predicted to attain a value of USD 22.12 billion by 2032.
• The India beauty salon market is poised for continued growth, supported by increasing consumer awareness, higher disposable incomes, and the expansion of salon chains      .
• Based on the salons type, the hair salons segment is growing at a high rate and is projected to dominate the market.
• On the basis of service, the hair care services segment is projected to swipe the largest market share.
• by end-user, the women segment continues to dominate the market with a high demand for a diverse range of beauty services.
• Regionally, North India is projected to lead the market during the forecast timeframe.

Key Growth Drivers

• Rising Disposable Incomes: Increasing affluence among the Indian middle class has led to higher discretionary spending, with beauty and personal care services becoming essential expenditures.
• Shifting Lifestyle Trends: The evolving lifestyles, particularly among urban youth, have placed a premium on personal grooming and appearance, driving demand for salon services.
• Urbanization and Western Influence: The rapid pace of urbanization and exposure to Western beauty standards have significantly influenced consumer preferences, boosting the beauty salon industry.
• Influence of Social Media: Platforms like Instagram and YouTube have popularized beauty trends and tutorials, increasing the demand for professional beauty services.
• Expansion of Salon Chains: The presence of established salon chains like Lakmé, Naturals, and Jawed Habib has expanded, making professional beauty services more accessible.

Restraints

• Talent Scarcity: A shortage of skilled professionals, particularly hairstylists, makeup artists, and skincare experts, hampers the industry's growth potential.
• Intense Competition: The fragmented nature of the market, with a large number of small and medium-sized salons, leads to fierce competition for customers.
• Economic Downturns: Economic fluctuations can impact consumer spending on discretionary services like salon treatments, affecting revenue.
• Regulatory Compliance: Adherence to stringent hygiene, safety, and labor regulations can increase operational costs and complexities for salon owners.

Opportunities

• Tier II and III Cities: The expanding middle class in smaller cities presents a vast untapped market for salon services.
• Niche Services: Specializing in niche segments like bridal makeup, men's grooming, or organic treatments can create a competitive advantage.
• Technology Integration: Adopting digital tools for appointment booking, customer relationship management, and online marketing can enhance efficiency and customer experience.
• Wellness and Spa Integration: Offering a comprehensive range of wellness services, such as aromatherapy and massage, can attract a wider clientele.

Challenges

• Maintaining Service Quality: Ensuring consistent service standards across all outlets is crucial for building a strong brand reputation.
• Talent Retention: Retaining skilled professionals is essential to prevent service quality decline and maintain customer loyalty.
• Economic Volatility: The beauty industry is susceptible to economic fluctuations, impacting consumer spending behavior.
• Changing Consumer Preferences: Staying updated with evolving beauty trends and consumer demands is vital for business success.

Segmentation Analysis Analysis

The India beauty salon market is segmented based on salons type, service, end-user, and region.

Segmentation By Salons Type

Based on Salons Type, the India beauty salon market is divided into hair salon, facial & skin care salon, nail salon, and spa salon. Each type of salon caters to specific beauty and wellness needs, contributing to the overall growth and diversification of the market.

Hair salons segment dominate the beauty salon market in India, offering a wide range of services including haircuts, hairstyling, coloring, treatments, and more. These salons cater to both men and women, addressing various hair care needs influenced by cultural and fashion trends. The demand for hair services remains high due to the increasing popularity of new hairstyles, hair care treatments, and the influence of celebrities and social media.

Facial and skin care salons segment focus on providing services like facials, skin treatments, therapies, and dermatological care. These salons are gaining popularity due to the growing awareness of skincare routines and the importance of maintaining healthy skin. Services often include anti-aging treatments, acne management, and general skin wellness routines, driven by consumer demand for healthier and more youthful-looking skin?.

Nail salons, though relatively newer in the Indian market, are experiencing rapid growth. They offer specialized services such as manicures, pedicures, nail art, and nail extensions. The rise in nail care's popularity is largely driven by social media trends and the desire for creative and expressive nail designs. Nail salons cater to a niche market but are becoming increasingly popular among younger consumers and urban professionals??.

Spa salons provide a holistic range of services aimed at relaxation and rejuvenation, including massages, body treatments, and wellness therapies. These salons emphasize a luxurious experience, often combining traditional Indian wellness practices with modern spa treatments. The demand for spa services is growing as more consumers seek stress relief and wellness experiences, particularly in urban areas where the pace of life can be hectic?.

Segmentation By Service

On the basis of Service, the India beauty salon market is bifurcated into hair care, nail care, and skin care. Each service category addresses specific consumer needs and contributes significantly to the overall market dynamics.

Hair care services form the largest segment within the beauty salon market in India. These services include haircuts, hairstyling, hair coloring, hair treatments (such as keratin and protein treatments), and scalp treatments. The high demand for hair care services is driven by fashion trends, cultural importance, and the influence of media and celebrities. Urban consumers, in particular, seek professional hair care services to maintain their appearance and follow the latest trends.

Nail care services, including manicures, pedicures, nail art, and nail extensions, are a rapidly growing segment in the Indian beauty salon market. The popularity of nail care is fueled by social media trends, the influence of beauty influencers, and the desire for creative and personalized nail designs. Nail care services are especially popular among young consumers and urban professionals who seek unique and expressive ways to enhance their appearance.

Skin care services offered by beauty salons include facials, anti-aging treatments, acne treatments, and general skin maintenance therapies. These services are gaining popularity due to increasing consumer awareness about the importance of skincare and the benefits of professional treatments. The demand for skin care services is driven by factors such as urban pollution, stress, and the desire for a youthful appearance. Consumers are increasingly seeking advanced skin care treatments, including chemical peels, microdermabrasion, and laser therapies, which are typically offered by professional salons.

Segmentation By End-User

Based on End-User, the India beauty salon market is categorized into men and women.

The segment catering to men has been growing significantly, driven by increasing awareness and acceptance of male grooming. Traditionally, beauty salons for men focused primarily on haircuts and basic grooming services. However, there is now a broader range of services tailored specifically for men, including beard styling, hair coloring, facials, manicures, pedicures, and body massages. The rise in disposable incomes and the influence of media and celebrities have played crucial roles in encouraging men to invest in their appearance and grooming routines.

Women form the largest segment in the beauty salon market, with a wide array of services available to them. These services include hair care (cuts, styling, coloring, treatments), skin care (facials, anti-aging treatments, acne management), nail care (manicures, pedicures, nail art), and body treatments (massages, waxing). The demand for beauty salon services among women is driven by factors such as increased participation in the workforce, social events, and a general trend towards personal wellness and self-care. Urbanization and the proliferation of beauty and fashion influencers on social media have further heightened the importance of regular beauty treatments among women??.

Recent Developments:

• December 2023: Dabur India expanded its hair care portfolio with the launch of Dabur Vatika Rosemary Hair Growth Oil. This new product, infused with rosemary, hibiscus, and coconut, targets the growing consumer demand for effective hair growth solutions.
• November 2023: L'Oréal entered the dermatological skincare segment with the launch of CeraVe. This move is in line with the increasing consumer preference for skincare products backed by scientific research and dermatological recommendations.

Report Scope

Regional Analysis

• North India is expected to dominate the market during the forecast period

North India, particularly metropolitan areas like Delhi, is one of the leading regions in the beauty salon market. This region benefits from higher consumer spending power and a strong cultural emphasis on personal grooming. The growth is further driven by the expansion of high-end salons and increased awareness of advanced beauty treatments. North India also sees a significant demand for skincare products and services, bolstered by the presence of flagship stores and premium beauty brands in cities like New Delhi?.

West and Central India, with major cities like Mumbai and Pune, dominate the market due to the presence of numerous beauty startups and established salons. The region is witnessing rapid growth in the beauty and personal care industry, driven by a combination of a young, urban population and the presence of innovative beauty brands. Mumbai, being the commercial capital, hosts many high-end salons and wellness centers, contributing significantly to the market's revenue. The CAGR for this region is notably high, reflecting its strong market position and growth potential?.

South India is also a significant player in the beauty salon market, with cities like Bangalore, Chennai, and Hyderabad leading the charge. The region benefits from a high level of tech adoption, with many consumers using online platforms to book salon services. There is also a strong preference for herbal and organic beauty treatments, which has spurred the growth of salons offering these services. The increasing number of exclusive and multi-brand beauty outlets further supports market growth in this region?.

While currently smaller compared to other regions, East India is emerging as a growing market for beauty salons. The increase in disposable incomes and urbanization in cities like Kolkata is driving demand for professional beauty services. Government initiatives to promote entrepreneurship in the beauty and wellness sector are also contributing to market growth in this region??.

List of Key Players

The analysis-intensive report provides key insights into companies and organizations operating in the India beauty salon market. The study further makes a relative examination of the organizations highlighting essential business parameters such as geographic presence, business overviews, product offerings, segment-based market share, operational strategies, and SWOT analysis. Recent enterprise developments including novel product launches, joint ventures, partnerships, strategic alliances, mergers & acquisitions, and product development are elaborated upon in the report. The in-depth study thus facilitates a comprehensive analysis of market competition.

Some of the main competitors dominating the India beauty salon market include;

• Jawed Habib
• Shahnaz Hussain
• VLCC
• Truefitt & Hill
• Studio11 Salon & Spa
• Lakmé Salon
• Green Trends
• Looks Salon
• Strands Salons
• Naturals (Venus)
• UrbanCompany
• L'Oreal
• Vibes
• Belleza
• Star & Sitara

The India beauty salon market is segmented as follows:

By Salons Type

• Hair Salon
• Facial & Skin Care Salon
• Nail Salon
• Spa Salon

By Service

• Hair Care
• Nail Care
• Skin Care

By End-User

• Men
• Women

By Region

• North India
• South India
• East India
• West India
• Central India