09-Sep-2020 | Facts and Factors
Findings from Facts and Factors report “Away From Home (AFH) Hygiene Tissue Market By Type (Folded Towels, Tissue Rolls, Toilet Tissue, Facial Tissue, Paper Handkerchiefs, Napkins, Paper Towels, and Others) and By End-User (HoReCa (Hotel Restaurants Cafes), Hospitals, Commercial, and Others): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026” states that the global Away From Home (AFH) hygiene tissue market in 2019 was approximately USD 24.5 billion. The market is expected to grow at a CAGR of 6.9% and is anticipated to reach around USD 39.1 billion by 2026.
Away from home hygiene tissue are majorly bought by HoReCa (Hotel, Restaurants, and Cafe) based business, hospitals, and offices for their daily purpose. In common as the requirement is high, the products are purchased in the bulk form. Practicing the use of hygiene tissue products not only helps to maintain the hygiene of the person, but it also creates a positive image of the brand in the customer’s mind.
Browse the full “Away From Home (AFH) Hygiene Tissue Market By Type (Folded Towels, Tissue Rolls, Toilet Tissue, Facial Tissue, Paper Handkerchiefs, Napkins, Paper Towels, and Others) and By End-User (HoReCa (Hotel Restaurants Cafes), Hospitals, Commercial, and Others): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026” https://www.fnfresearch.com/away-from-home-afh-hygiene-tissue-market-by-1287
The steadily growing global hotel industry is estimated to propel the hygiene tissue market. Hygiene tissue is predominantly used by the hotel industry. Toilet paper is a common product, which is a staple for any bathroom in the hotel. The quality and design of the toilet paper make a big impression on guests. Similarly, facial tissue and paper napkins are kept in the hotel rooms to create a better customer experience. Also, an increase in private label hygiene tissue demand is driving the hygiene tissue market. Organizations always go for the extra mile to develop their brand identity and image. Brand positioning is an important aspect that can be implemented for brand recalling. Private labeling is an effective way to achieve brand awareness and positioning. Private label hygiene tissue is a high-quality product with an organization’s logo and design on it.
Growing environmental concerns have created lucrative growth opportunities for recycled hygiene tissue paper. The recycled hygiene tissue not only reduces environmental impact by saving the earth from deforestation but also saves energy and water required for the manufacturing.
The Away From Home (AFH) hygiene tissue market is divided into different segments based on type and end-user. In the type segmentation, the toilet tissue category had the largest market share in 2019 due to its use in global use for residential, as well as hotel and restaurant purposes. The toilet tissue category had a market share of around 22% in 2019 and is anticipated to grow with a CAGR of around 4.2% in the forecast period.
North America region dominated the global Away From Home (AFH) hygiene tissue market in 2019 and is anticipated to continue its dominance in the upcoming years. North America market is followed by the Europe region in terms of market share and is anticipated to grow with a CAGR of around 3.7% in the forecast period. The average annual GDP growth of the hospitality industry in Europe is higher than the overall region's average annual GDP growth rate. The growth of the hotel industry in Europe is expected to increase the consumption of hygiene tissue which is anticipated to drive away from the home hygiene tissue market.
Report Scope
Report Attribute |
Details |
Market Size in 2019 |
USD 24.5 Billion |
Projected Market Size in 2026 |
USD 39.1 Billion |
CAGR Growth Rate |
6.9% CAGR |
Base Year |
2019 |
Forecast Years |
2020-2026 |
Key Market Players |
Johnson & Johnson, Hengan Fujian Holding, Orchids Paper Products, Procter & Gamble, WEPA Hygieneprodukte GmbH, ESSITY, SOFIDEL(WERRA PAPIER), Lucart, Kimberly-Clark Professional, Celtex, Northwood Hygiene Products, Star Tissue, Cartiera S. Giorgio (S.R.L.), Renova España SA, ALANI, LC Paper, Cominter (KARTOGROUP), NAVIGATOR, TREVIPAPEL, Hakle GMBH, Paul Hartmann, FRIPA, Metsä tissue GmbH (Katrin), Grigeo, Goma Camps, Paperdi, Fater SpA, Fourstones Paper Mill Company, Swan Mill, and Others |
Key Segment |
By Type, End User, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Some of the leading players in the global market include
Johnson & Johnson, Hengan Fujian Holding, Orchids Paper Products, Procter & Gamble, WEPA Hygieneprodukte GmbH, ESSITY, SOFIDEL(WERRA PAPIER), Lucart, Kimberly-Clark Professional, Celtex, Northwood Hygiene Products, Star Tissue, Cartiera S. Giorgio (S.R.L.), Renova España SA, ALANI, LC Paper, Cominter (KARTOGROUP), NAVIGATOR, TREVIPAPEL, Hakle GMBH, Paul Hartmann, FRIPA, Metsä tissue GmbH (Katrin), Grigeo, Goma Camps, Paperdi, Fater SpA, Fourstones Paper Mill Company, Swan Mill, and others.
This report segments the Away From Home (AFH) hygiene tissue market as follows:
By Type Segmentation Analysis
- Folded Towels
- Tissue Rolls
- Toilet Tissue
- Facial Tissue
- Paper Handkerchiefs
- Napkins
- Paper Towels
- Others
By End-User Segmentation Analysis
- HoReCa (Hotel Restaurants Cafes)
- Hospitals
- Commercial
- Others
By Regional Segmentation Analysis
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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