23-Mar-2020 | Facts and Factors
Findings from Facts and Factors report “AB Testing Market By Type (Web Based and Cloud Based) and By Application (SMEs and Large Enterprises): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026” states that the global AB Testing market in 2019 was approximately USD 570 million. The market is expected to grow at a CAGR of 9% and is anticipated to reach around USD 1040 million by 2026.
A / B research allows users or developers to evaluate their mobile apps just like the evaluation of a science project. This test enables the user or developer to identify two or more application pages to identify the best working one. This assessment also enables the customer or developer to support their predictions with complicated research details and shows immediate marketing strategy results and returns on investment (ROIs). A / B comparison compares two versions of the homepage or device to find out which website or app is best for you. It is often known as scrap testing or bucket testing. The distinction between two models, A and B, is the same as that indicated by the name, except one that may affect the user's computation. In some respects, version B can be modified (treatment). The current version (control) may be version A.
Browse the full “AB Testing Market By Type (Web Based and Cloud Based) and By Application (SMEs and Large Enterprises): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026" https://www.fnfresearch.com/ab-testing-market-by-type-web-based-and-889
The global A / B testing market is driven by a number of factors, including the increasing use of smart devices such as smartphones, tablets and so on, combined with the rise of the Internet of Things (IoT). These factors require multiple applications for different functions. Most of the leading market leaders are investing heavily in A / B testing to make end-users more popular. Business is being tested for robust growth because there is no clear alternative to this test today.
Based on type, web based A B testing dominated the market in 2019, this segment held approximately 68% of global market share. The segment is projected to grow over the forecast period owing to the ease of use, low setup cost and easy availability of this segment. By application, SMEs held significant shares for the A B testing market in 2019. This segment is anticipated to bolster even more over the forecast period owing to the improving policies of government combined with increasing investment of government in SME’s sector especially, in APAC.
On the basis of region, North America leads the market of A B testing in 2019, this region held 29% of global market share. This segment is projected to bolster over the forecast period owing to the presence and emergence of numerous industries in this region.
Report Scope
Report Attribute |
Details |
Market Size in 2019 |
USD 570 Million |
Projected Market Size in 2026 |
USD 1040 Million |
CAGR Growth Rate |
9% CAGR |
Base Year |
2019 |
Forecast Years |
2020-2026 |
Key Market Players |
Dynamic Yield, Convert Experiences, Evergage, Instapage, Google, Kameleoon, Leanplum, Leadpages, Monetate, Oracle, Optimizely, Persado, SiteSpect, Qubit, Unbounce, Webtrends Optimize, VWO, Zarget, and others. |
Key Segment |
By Type, By Application, By Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Some of the essential players operating in the AB testing market, but not restricted to include Dynamic Yield, Convert Experiences, Evergage, Instapage, Google, Kameleoon, Leanplum, Leadpages, Monetate, Oracle, Optimizely, Persado, SiteSpect, Qubit, Unbounce, Webtrends Optimize, VWO, Zarget, and others.
This report segments the AB Testing market as follows:
Global AB Testing Market: By Type Segmentation Analysis
Global AB Testing Market: By Application Segmentation Analysis
Global AB Testing Market: Regional Segmentation Analysis
- North America
- Europe
- Germany
- The UK
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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