14-Jun-2022 | Facts and Factors
According to Facts and Factors, the global DTH (Direct-To-Home) TV Market was valued at USD 119.2 billion in 2021 and is predicted to increase at a CAGR of 6.5% to USD 173.9 billion by 2028. The study examines the market in terms of revenue in each of the major regions, which are classified into countries.
DTH is a digital satellite service that offers users direct access to television programming via satellite broadcast from anywhere in the country. In this case, a dish is installed outside the house to assist in receiving signals and broadcasting them to television. Because of its advantages over traditional cable TV, the global direct-to-home (DTH) satellite TV services market has grown at a breakneck pace. The most obvious benefit is the high-definition picture and stereophonic sound effects it gives because it is not transmitted via cable. It can reach locations that aren't served by terrestrial or cable television. Furthermore, with DTH, one can scan many channels to select from. This is a significant advantage over cable television, which forces viewers to watch only the operator's stations.
Browse the full “DTH (Direct-To-Home) TV Market By Type (Standard TV, HD, Ultra HD), By End-User (Residential, Commercial, On-Vehicle), By Subscription Type (Basic, Premium, Others), and By Region - Global Industry Insights, Growth, Size, Share, Comparative Analysis, Trends, Statistical Research, Market Intelligence, and Forecast 2022 – 2028" report at https://www.fnfresearch.com/dth-direct-to-home-tv-market
The market for Direct-To-Home (DTH) services is being hampered by signal latency. The time it takes for a signal to go from a server to an end-user is referred to as latency in satellite transmission and broadcasting. The streaming latency, which is the difference in time between TV broadcasts supplied via an IP network and traditional distribution by satellite, cable, or terrestrial broadcast, has decreased as a result of the increase in online streaming activity.
By Type, the global market is segmented into Standard TV, HD, and Ultra HD. The market for Direct-To-Home (DTH) services is being driven by an increase in demand for Ultra HD quality content. In 4K/UHD televisions, Ultra High Definition (UHD) provides high-quality resolution and image quality. Ultra HD televisions are one of the newest and fastest-growing consumer electronics markets. Ultra HD televisions are in high demand due to their energy efficiency and ability to deliver higher-quality video content.
Europe, North America, Asia Pacific, and the Rest of the World are the primary segments of the global direct-to-home (DTH) satellite TV services market, according to geography. While North America and Europe are mature markets, Brazil, Russia, India, and China are expected to be among the top gainers in the foreseeable future. This is due to the fact that the market in developing countries is still mostly untapped. This, together with the rapid pace of urbanization and the increased purchasing power of the people in the regions, will almost certainly result in stellar market growth.
The report contains qualitative and quantitative research on the global DTH (Direct-To-Home) TV Market, as well as detailed insights and development strategies employed by the leading competitors. The report also provides an in-depth analysis of the market's main competitors, as well as information on their competitiveness. The research also identifies and analyses important business strategies used by these main market players, such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts. The study examines, among other things, each company's global presence, competitors, service offers, and standards.
Report Scope
Report Attribute |
Details |
Market Size in 2021 |
USD 119.2 Billion |
Projected Market Size in 2028 |
USD 173.9 Billion |
CAGR Growth Rate |
6.5% CAGR |
Base Year |
2021 |
Forecast Years |
2022-2028 |
Key Market Players |
Foxtel, DirecTV, Viasat, AUSTAR United Communications Limited, Astro All Asia Networks Plc, Star Group Limited, Sky Italia, Shaw Communications Inc., BCE Inc., Nahuelsat S.A., Dish Home, TataSky, Airtel Digital, Videocon D2H, Sun Direct, Dish TV, Big TV, ARRIS International Limited, Sky Deutschland, Tivusat, and Others |
Key Segment |
By Type, End-User, Subscription Type, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Some of the major companies operating in the DTH (Direct-To-Home) TV market are Foxtel, DirecTV, Viasat, AUSTAR United Communications Limited, Astro All Asia Networks Plc, Star Group Limited, Sky Italia, Shaw Communications Inc., BCE Inc., Nahuelsat S.A., Optus Communications Pty. Ltd, Shin Satellite Public Company Ltd., and others.
The Global DTH (Direct-To-Home) TV Market is segmented as follows:
By Type
By End-User
- Residential
- Commercial
- On-Vehicle
By Subscription Type
By Region
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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