18-Jun-2021 | Facts and Factors
We at Facts & Factors have recently published a market study “Global Green Tea Market” which focuses as a guide for the latter and aims to capture the highlights and a forecast for the same over the projected duration. We estimate that the market for global green tea is estimated to have reached USD 13.6 Billion in 2020 and is further expected to expand at a CAGR of 8.4% to attain a value of USD 19.6 Billion in 2026.
Green tea is a refreshing non-alcoholic form of tea that is often composed of camellia sinensis leaves that are not grounded. Green tea has its roots in ancient China, however, the latest iteration of green tea is mostly produced on the coast of East Asia. The primary driving factors behind the significant growth of the global green tea market are the rising awareness among consumers about the nutritional health benefits and sedentary lifestyle among a majority of the working population. Furthermore, several studies have uncovered that regulated consumption of green tea leads to a lesser prevalence of chronic, diabetes, and cardiovascular disorders.
Moreover, the rising popularity of the beverage among millennials and generation Z will aid the growth of the global green tea market during the forecast. Manufacturers are now being eluded into producing a wider variety of flavors and forms of green tea in order to keep up with the surge in demand. The increased popularity of nutritional beverages among consumers instead of carbonated drinks will further boost the growth of the global green tea market to a larger footprint.
Top Market Players
The key participants in the global green tea market are Associated British Food, plc., Unilever, plc., Tata Consumer Products, The Bigelow Tea Company, East West Tea Company, Numi, Inc., Tazo Tea Company, Shangri La Tea Company, The Republic of Tea, Inc., Keurig Dr. Pepper, Inc., Celestial Seasonings, Finlays Beverages, Inc., Frontier Natural Products Co-op, and AMORE Pacific Corp, among others.
Market Dynamics
The following market dynamics are expected to change the pathway of the global green tea market during the forecast:
- Keurig Dr. Pepper, Inc. recently launched 100% recycled bottles for their ready-to-drink green tea brand which is expected to appeal to a wider range of consumers for its distinct appeal and properties.
- Oziva recently launched a new product – Matcha Plus, which is a healthy blend of organic Japanese Matcha, licorice, activated charcoal, and ginger root.
The global green tea market can be divided into tea bags, loose leaves, loose powder, read-to-drink, and capsules and tablets on the basis of forms. The tea bag category is the oldest form of existence of green tea and will dominate the market segment during the forecast. Contributing factors for the rise of the segment can be attributed to easy availability, a higher degree of convenience, easy disposal income, and hectic lifestyle to name a few.
The global green tea market can be divided into flavored and unflavored on the basis of flavor. The flavored green tea segment is expected to witness the largest market share during the forecast owing to the increased preference of consumers for an exotic taste coupled with nutritional benefits. Furthermore, the inclusion of popular flavors such as honey, fruity, and floral will further appeal the latter toward a larger consumer base.
Asia-Pacific Is Expected To Witness The Largest Market Share During the Forecast Period
Asia-Pacific is expected to witness the largest market share during the advent of the forecast in terms of global revenue contribution with China leading the charge. Rising consumer preference for consumption of a healthy and nutritional beverage instead of carbonated and alcoholic drinks and the presence of key players in the region will dominate the global green tea market in the region. North America is expected to witness the fastest growing CAGR during the forecast due to the increasing adoption of changing hectic lifestyles towards a majority of the working population.
Report Scope
Report Attribute |
Details |
Market Size in 2020 |
USD 13.6 Billion |
Projected Market Size in 2026 |
USD 19.6 Billion |
CAGR Growth Rate |
8.4% CAGR |
Base Year |
2020 |
Forecast Years |
2021-2026 |
Key Market Players |
Associated British Food, plc., Unilever, plc., Tata Consumer Products, The Bigelow Tea Company, East West Tea Company, Numi, Inc., Tazo Tea Company, Shangri La Tea Company, The Republic of Tea, Inc., Keurig Dr. Pepper, Inc., Celestial Seasonings, Finlays Beverages, Inc., Frontier Natural Products Co-op, and AMORE Pacific Corp, among others. |
Key Segment |
By Form, By Flavor, By Distribution Channels, and By Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Browse in the full report “Green Tea Market By Form (Tea Bags, Loose Leaves, Loose Powder, Read-to-Drink, & Capsules & Tablets), By Flavor (Flavored & Unflavored), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, & Online Retail), And By Regions - Global & Regional Industry Perspective, Comprehensive Analysis, and Forecasts, 2021 – 2026” at https://www.fnfresearch.com/global-green-tea-market-by-type-iced-green-788
The global green tea market can be segmented into:
Global Green Tea Market: By Form Segment Analysis
- Tea Bags
- Loose Leaves
- Loose Powder
- Read-to-Drink
- Capsules & Tablets
Global Green Tea Market: By Flavor Segment Analysis
- Flavored
- Lemon
- Aloe Vera
- Cinnamon
- Vanilla
- Basil
- Wild Berry
- Jasmine
- Others
- Unflavored
Global Green Tea Market: By Distribution Channels Segment Analysis
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Retail
Global Green Tea Market: By Regional Segment Analysis
- North America
- Europe
- UK
- France
- Germany
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- GCC Countries
- South Africa
- Rest of MEA
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