24-Apr-2023 | Facts and Factors
According to the Facts and Factors report, the global male grooming products market size was worth around USD 56 billion in 2022 and is predicted to grow to around USD 81.4 billion by 2030 with a compound annual growth rate (CAGR) of roughly 4.275% between 2023 and 2030.
The main intention of producing or marketing male grooming products is to help the male segment of the population maintain or enhance their physical attributes. Men's grooming products are used to ensure bodily hygiene The market includes products like facial cleansers, aftershave lotions, shaving creams, moisturizers, body washes, colognes, hair styling products, and other items.
Browse the full “ Male Grooming Products Market Size, Share, Growth Analysis Report By Distribution Channel (Salon, Supermarkets & Hypermarkets, Drug Store, E-commerce, and Others), By Product Type (Fragrances, Shave Care, Hair Care, Skin Care, and Others), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2023 – 2030” report at https://www.fnfresearch.com/male-grooming-products-market
The demand for male grooming products has grown at a high rate in the last few years owing to the growing importance that men are giving to their personal hygiene and physical appearance. The change in cultural perspective toward men's grooming has also played an important role in generating higher revenue in the fraternity. These products are designed keeping in view the requirements of the male population and their bodily attributes which are significantly different from the female population, for which the market is growing at a relatively faster rate.
The global male grooming products market is projected to grow owing to the increasing focus on personal hygiene either for work or casual occasions. Physical cleanliness has become extremely significant in the modern world, especially for certain work profiles. For instance, the men working in corporate offices deal with clients from across the globe.
There is a significantly growing trend amongst the men section to invest in their appearance and hygiene leading to higher demand for grooming products. Moreover, increasing changes in lifestyle, habits, and social attitude work in the favor of the industry revenue since men have become more open to the use of personal care products. Furthermore, male grooming products are used in different salons and cosmetic units leading to the higher application of the products and their acceptance. In addition to this, increasing disposable income, better access to products, use of social media along with excellent marketing and advertising strategies have worked together to create a dedicated consumer database for the industry.
The global market also deals with many growth restraints. The most common aspect that impacts sales revenue in the industry is the price sensitivity of the products. Although the demand for premium male grooming products is increasing steadily, some consumers may be price-sensitive due to several economic and social factors. They may not be willing to spend more on personal care products. The presence of traditional means of grooming is a barrier against the growth of modern-age products which use chemicals in excess and may be harmful to certain users. Regulatory restrictions on certain ingredients found in male grooming products can pose a limitation for the industry players when entering new markets.
The growing market share of organic products may open more doors for further growth while economic volatility could challenge market growth.
Segmental Overview:
The global male grooming products market is segmented based on distribution channel, product type, and region.
Based on distribution channel, the global market segments are salon, supermarkets & hypermarkets, drug store, e-commerce, and others
- The industry registered the highest growth in the supermarkets & hypermarkets segment and dominated more than 41% of the segmental share
- This is primarily because supermarkets and large shopping units are home to multiple brands under one roof allowing customers to have a range of options to select
- Furthermore, these units tend to provide multiple discounts and concessions and incentives which attract more consumers to their aisle
- The e-commerce segment may grow at a higher CAGR due to the increasing use of social sites for purchasing consumer goods
Based on product type, the global market is segmented into fragrances, shave care, hair care, skin care, and others.
- The skin care segment held control over 33.1% of the segmental share and may continue this trend during the forecast period
- Skin care is one of the primary concerns of all genders across age group
- In addition to this, the large-scale availability of skin care products ranging from sun protection to moisturizes and face wash is a major reason for the high growth in the segment
- Shave care is another important segment of the global market since it is one of the top concerns of the male grooming industry
- The growing number of players along with constant product innovation could lead to higher growth in this segment
Regional Overview:
The global male grooming products market is projected to register the highest growth in Asia-Pacific owing to the presence of a large pool of consumer databases owing to the high population in countries like India and China. Furthermore, the rising emergence of domestic players offering products with age-old formulas in a bid to bring back traditional means of men's grooming could further lead to higher regional growth.
Europe is a significant contributor to the global market with France, Italy, the United Kingdom, Spain, and Portugal acting as major revenue propellers. The growth trend is a result of higher cultural acceptance along with the presence of some of the most luxurious and premium brands of grooming products for men. Additionally, regions like France and Italy are trendsetters in terms of cosmetic products and fashion and these industries have a strong impact on global trends.
Report Scope
Report Attribute |
Details |
Market Size in 2022 |
USD 56 Billion |
Projected Market Size in 2030 |
USD 81.4 Billion |
CAGR Growth Rate |
4.275% |
Base Year |
2022 |
Forecast Years |
2023-2030 |
Key Market Players |
Edgewell Personal Care Company, Beiersdorf AG, Godrej Consumer Products Limited, Colgate-Palmolive Company, Lion Corporation, Energizer Holdings Inc., L'Oréal SA, Marico Limited, Mandom Corporation, Johnson & Johnson Consumer Inc., Procter & Gamble Co., Coty Inc., Reckitt Benckiser Group plc, Wet Shave Club LLC, Estée Lauder Companies Inc., The Body Shop International Limited, Kao Corporation, Way of Will Inc., LVMH Moët Hennessy - Louis Vuitton SE, The Himalaya Drug Company, Shiseido Company Limited, Zirh Holdings LLC, and Others |
Key Segment |
By Distribution Channel, Product Type, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Competitive Landscape:
The global male grooming products market is led by players like Edgewell Personal Care Company, Beiersdorf AG, Godrej Consumer Products Limited, Colgate-Palmolive Company, Lion Corporation, Energizer Holdings, Inc., L'Oréal SA, Marico Limited, Mandom Corporation, Johnson & Johnson Consumer Inc., Procter & Gamble Co., Coty Inc., Reckitt Benckiser Group plc, Wet Shave Club LLC, Estée Lauder Companies Inc., The Body Shop International Limited, Kao Corporation, Way of Will Inc., LVMH Moët Hennessy - Louis Vuitton SE, The Himalaya Drug Company, Shiseido Company, Limited, Zirh Holdings LLC, and others
Recent Developments:
- In April 2021, L'Oréal SA, a global cosmetic giant, announced its entry into the male beauty segment by first entering the markets of the Middle East and South Asia Pacific
- In August 2021, Bombay Shaving company and Lakme Salon entered a collaboration to provide excellent services for men’s grooming the former intends to set up more than 200 salons across the country
- In June 2022, Shiseido Company entered the segment with the launch of a range of male grooming products under the brand name SideKick with the Gen Z segment of the Asian market
The global male grooming products market is segmented as follows:
By Distribution Channel
- Salon
- Supermarkets & Hypermarkets
- Drug Store
- E-commerce
- Others
By Product Type
- Fragrances
- Shave Care
- Hair Care
- Skin Care
- Others
By Region
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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