05-Mar-2020 | Facts and Factors
Findings from Facts and Factors report “Merchant Marketing Software for Travel Industry Market By Category (Vacation Packages, Hotels & Resorts, and Others): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026” states that the global merchant marketing software for travel industry market in 2019 was approximately USD 1,955 Million. The market is expected to grow at a CAGR of 19.6% and is anticipated to reach around USD 6,786 Million by 2026.
Merchant marketing software offers small businesses the opportunity to market themselves through surveys, and small-scale campaigns by using the merchant marketing platform's user base. The merchant marketing software for the travel industry is experiencing a major transformation, mostly due to digital trends and technological improvements.
The merchant marketing software for the travel industry is software that is designed for tour operators and consist of both inbound and outbound trip management functionalities within a suite. Transportation and accommodation companies are utilizing merchant marketing software in their practices to engage communities and to make sure that every customer has a great travel experience.
Browse the full “Merchant Marketing Software for Travel Industry Market By Category (Vacation Packages, Hotels & Resorts, and Others): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020–2026" report at https://www.fnfresearch.com/merchant-marketing-software-for-travel-industry-market-by-649
Today most of the people are accessing the internet via tablets or phones. Moreover, many travel agents, professionals, and hotel owners have shifted to digital marketing agency to make the traveling process easy for the target audience. According to the study, approximately 78% of business travelers make use of smartphones for the trip-planning process and nearly 67% of people do online research about the place before planning a trip. The shift from traditional methods to digital marketing strategies has eased the process of merchant marketing for travel agencies.
In 2017, Travel companies with mobile applications witnessed that almost 60% of the bookings took place on mobile devices and almost 45% of all bookings were through smartphones and tablets. Cybercrime is a major concern for the travel industry as attacks in the travel industry are becoming more frequent which is hampering the market growth. Further, increasing internet penetration coupled with smartphone and social media adoption are anticipated to open new opportunities in the market.
Regional Overview:
The global merchant marketing software for the travel industry market is categorized into categories and regions. The category segment is further bifurcated into vacation packages, hotels & resorts, and others. The hotels and resorts segment holds a major share of the segment. Asia Pacific, Europe, North America, Middle East & Africa, and Latin America are the regions included in the report scope.
Together Europe and North America constitute around half of the global share of the market. Further, major countries such as the U.S., China, Japan, Canada, Mexico, UK, France, Germany, Italy, Spain, India, South Korea, Australia, Saudi Arabia, Brazil, and others are covered in the research study.
Report Scope
Report Attribute |
Details |
Market Size in 2019 |
USD 1,955 Million |
Projected Market Size in 2026 |
USD 6,786 Million |
CAGR Growth Rate |
19.6% CAGR |
Base Year |
2019 |
Forecast Years |
2020-2026 |
Key Market Players |
Airbnb Inc., Booking Holdings Inc., eDreams, Expedia Group, Groupon Inc., Handiscover Sweden AB, Travelzoo, TripAdvisor Inc., Voyage Prive, and Wowcher Ltd. among others. Expedia Group and Booking Holdings Inc., and others. |
Key Segment |
Category, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
Purchase Options |
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Competitive Landscape:
The major players included in the market analysis are Airbnb Inc., Booking Holdings Inc., eDreams, Expedia Group, Groupon Inc., Handiscover Sweden AB, Travelzoo, TripAdvisor Inc., Voyage Prive, and Wowcher Ltd. among others. Expedia Group and Booking Holdings Inc. are expected to behold a significant share of the market.
This report segments the merchant marketing software for the travel industry market as follows:
Global Merchant Marketing Software for Travel Industry Market: By Category Segmentation Analysis
- Vacation Packages
- Hotels & Resorts
- Others
Global Merchant Marketing Software for Travel Industry Market: Regional Segmentation Analysis
- North America
- Europe
- Germany
- The UK
- France
- Spain
- Italy
- Nordic Countries
- Benelux Union
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
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