21-May-2024 | Facts and Factors
According to the Facts & Factors report, the global pet supplement market size was worth around USD 2,750 million in 2023 and is predicted to grow to around USD 4,580 million by 2032 with a compound annual growth rate (CAGR) of roughly 5.83% between 2023 and 2032.
The industry refers to the segment of pet care that deals with the production and sale of supplements meant for domesticated animals. These products are designed to maintain or improve animal health while also targeting certain specific medical conditions in some cases. The main goal of pet supplements is to ensure the overall health of pets like cats, dogs, and birds. The nutritional agents are available in various forms like tablets, powders, chewing gums, and liquids.
Browse the full “ Pet Supplement Market Size, Share, Growth Analysis Report By Pet Type (Cats, Dogs, and Others), By Form (Powders, Chewables, Pills & Tablets, and Others), By Type (Prescription and Over-the-counter (OTC)), By Application (Prebiotics & Probiotics, Hip & Joint, Skin & Coat, Multivitamins, Calming, Digestive Health, Weight Management, Allergy Relief, and Others), By Distribution Channel (Online and Offline), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2024 – 2032” report at https://www.fnfresearch.com/pet-supplement-market-report
Some of the most common and easily available pet supplements include digestive aids, multivitamins, and joint supplements along with calming or skin & coating products. In recent years, the industry has registered significant growth due to the growing pet adoption rate and the importance of their health. In the future, the market is projected to grow at a steady rate.
The global pet supplement industry is anticipated to grow owing to the increasing awareness about the health of domesticated animals. Driven by factors like growing initiatives from the veterinary segment, international and domestic pet care agencies, along with government measures, the general population is gaining access to higher information related to animal health and its importance along with product availability in the commercial market that can help pet owners ensure that the well-being of their pets is taken care using supplements.
Furthermore, the increasing population of older pets is a major growth contributor in the industry as these pets are more likely to become dependent on supplements for pain relief or treating specific conditions related to digestion or joints. With the increased efforts of animal care agencies, there is a rapidly rising rate of humanizing pets as they become more involved in people’s lives and get treated as important family members. Additionally, the growing number of external agencies that care for stray animals or previously owned pets like dogs and cats is also crucial for industrial growth.
However, the global market faces certain restraints that work against the growth trajectory. One such issue is the price sensitivity of the supplements. Although a large segment of the population is willing to spend extra money on their pets, the supplements may sometimes be viewed as expensive leading to pet owners avoiding including these products in the diet programs of their pets.
Moreover, the absence of regulatory measures ensuring that the quality of supplements circulating in the market is above standard could further cause a decline in the expansion rate. Other factors like the presence of alternative solutions and therapies along with economic factors are also impacting the market negatively.
Innovation to open more doors for expansion while the distribution of expired or illegal supplements acts as a major challenge for the players.
Segmental Overview:
The global pet supplement market is segmented based on form, pet type, application, and region.
Based on form, the global market segments are powders, pills & tablets, chewable, and others.
- Although the preference depends on various factors, the largest contributor in the segment was chewable form of supplements
- This was followed by pills & tablets, and powders
- The popularity of chewable is owing to the ease of administration in terms of intake along with the convenience they offer to pet owners
- Pills & tablets generally have specific applications and are used to target certain health conditions
- Powders are used by pet owners that require to add supplements to pet food products
- A recent report by Animal Medicines, Australia, suggested that on average, Australians spend a total of AUD 12 billion on pet supplements every year
Based on pet type, the global market divisions are cats, dogs, and others.
- The industry is dominated by the dogs segment due to the high adoption of canines as pets as compared to other animals
- Dogs are scientifically proven to contribute to improving mental health
- Moreover, with age, dogs tend to suffer from various types of illnesses like stiffness and joint pain
- In recent, years, the cat segment has registered a growing CAGR
- As per a 2017-2018 survey by the American Veterinary Medical Association (AVMA), almost 38% of the US household owned at least one dog
Based on application, the global market is divided into digestive health, skin & coat, hip & joint, and others.
Regional Overview:
North America is projected to register the highest growth in the global pet supplement market with the US and Canada acting as major contributors. The growing rate of agencies working toward animal welfare, especially previously domesticated animals like dogs and cats along with rising awareness about proper ways of taking care of animals’ health are reasons for high growth.
Furthermore, the growing number of players along with constant product innovation and rising research & development toward the launch of effective and less harmful supplements could lead to further growth. Europe and Asia-Pacific are also important regions for the market owing to the rise in pet adoptions due to changing lifestyle habits and the rising presence of e-commerce segments allowing more people access to pet supplements.
Report Scope
Report Attribute |
Details |
Market Size in 2023 |
USD 2,750 Million |
Projected Market Size in 2032 |
USD 4,580 Million |
CAGR Growth Rate |
5.83% CAGR |
Base Year |
2023 |
Forecast Years |
2024-2032 |
Key Market Players |
Ainsworth Pet Nutrition, Ark Naturals, Big Heart Pet Brands, Blue Buffalo, Champion Petfoods, Diamond Pet Foods, FoodScience Corporation, Hill's Pet Nutrition, Mars Petcare, Merrick Pet Care, Nestlé Purina Petcare, NOW Foods, Nutramax Laboratories Inc., Pet Honesty, Virbac, Wellness Pet Food, Zesty Paws, Zoetis Inc., and Others. |
Key Segment |
By Pet Type, By Form, By Type, By Application, By Distribution Channel, and By Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
Purchase Options |
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Competitive Landscape:
The global pet supplement market is led by players like: Ainsworth Pet Nutrition, Ark Naturals, Big Heart Pet Brands, Blue Buffalo, Champion Petfoods, Diamond Pet Foods, FoodScience Corporation, Hill's Pet Nutrition, Mars Petcare, Merrick Pet Care, Nestlé Purina Petcare, NOW Foods, Nutramax Laboratories, Inc., Pet Honesty, Virbac, Wellness Pet Food, Zesty Paws, Zoetis, Inc., and others.
Recent Developments:
- Mars Petcare Enters the Supplement Arena (March 2023): Recognizing the growing trend of pet health supplements, Mars Petcare is venturing into this category with Pedigree Multivitamins. This product line offers three types of soft chews designed to address key pet needs – supporting immunity, promoting healthy digestion, and providing joint care. The soft chew format caters to convenient and mess-free administration for pet owners.
- Virbac Launches Targeted Cat Food for Urinary Tract Health (March 2022): Understanding the specific health concerns faced by felines, Virbac introduced two new wet food options under their Veterinary HPM line. These diets are specially formulated to help prevent and manage Feline Lower Urinary Tract Disease (FLUTD), a common health issue in cats.
- Virbac Debuts Pet Nutrition Line (February 2022): Expanding their offerings beyond veterinary products, Virbac launched their inaugural pet nutrition line under the Veterinary HPM Pet Nutrition banner. This comprehensive range caters to both cats and dogs, with a focus on the needs of spayed and neutered pets. The product line consists of six distinct formulas across two cat food and four dog food options, allowing pet owners to choose the ideal diet based on their pet's age and size.
The global pet supplement market is segmented as follows:
By Pet Type
- Cats
- Dogs
- Others (birds, horses, rabbits, etc.)
By Form
- Powders
- Chewables
- Pills & Tablets
- Others
By Type
- Prescription
- Over-the-counter (OTC)
By Application
- Prebiotics & Probiotics
- Hip & Joint
- Skin & Coat
- Multivitamins
- Calming
- Digestive Health
- Weight Management
- Allergy Relief
- Others
By Distribution Channel
By Region
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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