19-May-2024 | Facts and Factors
Findings from Facts and Factors report “Wet Wipes Market Size, Share, Growth Analysis Report By Product Type (Baby Wipes, Personal Care Wipes, Household Wipes, Flushable Wipes, and Others), By Material (Non-Woven Fabrics and Biodegradable Fabrics), By Distribution Channel (Supermarkets & Hypermarkets, Online Retail, Convenience Stores, Pharmacy, and Others), By End User (Home Care, Commercial, Speciality Centers, and Others), And By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2024 – 2032" states that the global Wet Wipes market in 2023 was approximately USD 26.45 Billion. The market is expected to grow at a CAGR of 4.28% and is anticipated to reach around USD 38.56 Billion by 2032.
The wet wipes are basically cleansing means used on an extensive scale due to its convenience and effectiveness. The portability of the wet wipes makes it a necessary commodity that people carry to maintain and raise personal and environmental hygiene standards and also to lower the risk of cross-contamination. Additionally, the demand for improving the quality of life of women helps increase the demand for wet wipes.
Browse the full “Wet Wipes Market Size, Share, Growth Analysis Report By Product Type (Baby Wipes, Personal Care Wipes, Household Wipes, Flushable Wipes, and Others), By Material (Non-Woven Fabrics and Biodegradable Fabrics), By Distribution Channel (Supermarkets & Hypermarkets, Online Retail, Convenience Stores, Pharmacy, and Others), By End User (Home Care, Commercial, Speciality Centers, and Others), And By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2024 – 2032" https://www.fnfresearch.com/wet-wipes-market
Report Scope
Report Attribute |
Details |
Market Size in 2023 |
USD 26.45 Billion |
Projected Market Size in 2032 |
USD 38.56 Billion |
CAGR Growth Rate |
4.28% CAGR |
Base Year |
2023 |
Forecast Years |
2024-2032 |
Key Market Players |
3M Company, Godrej Consumer Products Limited, Himalaya Wellness Company, Johnson & Johnson Consumer Inc., KCWW, Kimberly-Clark Corporation, Nice-Pak Products, Inc., Procter & Gamble, Reckitt Benckiser Group PLC, The Clorox Company, The Honest Company, Inc., TLC International, Unicharm Corporation, Unilever, WipesPlus, and Others. |
Key Segment |
By Product Type, By Material, By Distribution Channel, By End User, and By Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
Purchase Options |
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Market Drivers:
The rising concerns over hygiene coupled with the increasing requirement for multi-functional wet wipes are the primary factors anticipated to propel the global Wet Wipes market. The lower cost and demand for high performance and convenient product is likely to influence the growth of the market during the forecast period.
Additionally, the ease use, high biodegradability, supreme efficiency, and increasing consumer demand will further help surge the growth of the market. In addition to this, the stringent government regulations regarding hygiene maintenance will further aid in the Wet Wipes market expansion. One of the key factors propelling the growth of the global Wet Wipes market is a growing health and hygiene-related awareness among the populace. The increasing application of wet wipes in the residential, personal care, and commercial sector is estimated to boost the market growth.
Furthermore, the escalating infant population, urbanization, and high disposable income amid the females are some of the reasons accelerating the global Wet Wipes market. Apart from this, the less time for hygiene owing to the day to day activities in the hectic lifestyle is predicted to help the market growth. Moreover, the high demand for flavored, biodegradable, and alcohol-free products will also help surge the global Wet Wipes market growth. However, the increasing cases of skin problems owing to the chemical contents in the wet wipes and the high cost of the products are estimated to hamper the Wet Wipes market growth.
Market Segment Dominance:
- Baby Wipes accounts for the largest market share in the global Wet Wipes market
Baby wipes is expected to hold the largest market share in the global Wet Wipers market owing to the rapid urbanization and increasing infant population offer significant growth potential to the Wet Wipes market. The fluctuating prices help many companies enter the market and thereby increase the baby wipes supply and demand across the globe.
- Convenience stores category is anticipated to hold the majority of the market share in the Wet Wipes market
The convenience stores category is projected to dominate the global Wet Wipes market during the forecast period owing to the easy availability of the wet wipes in the convenience stores and the presence of a large number of these stores in various regions. Furthermore, the surging preference of convenience stores among the consumers for the purchase of daily goods is resulting in the maximum market share for convenience stores.
Recent Developments:
- In March 2024, Navigator Paper UK Limited made a significant move in the UK tissue market by proposing a cash acquisition of Accrol Group Holdings plc. This acquisition is aimed at enhancing Navigator Paper's market presence and realizing potential synergies. Accrol is a prominent supplier in the UK, known for converting and providing toilet tissues, kitchen rolls, facial tissues, and wet wipes to major discounters and grocery retailers throughout the country.
- Earlier, in January 2024, Accrol completed the acquisition of Severn Delta Limited, a Somerset-based manufacturer specializing in wet wipes and tumble dryer sheets. This acquisition was notable as Severn Delta reported revenues of £5 million.
- In September 2023, TERRA, celebrated for its premium eco-conscious and organic personal care products, entered the Indian market. This expansion followed the successful launch of its Organic Biodegradable Baby Wipes in the USA and New Zealand, signaling TERRA's commitment to global growth and sustainability.
- Back in May 2022, KCWW announced an expansion of its manufacturing operations in Brazil. This $120 million project funded by Kimberly-Clark focused on developing a local supply network and integrating advanced technologies. The expansion is aimed at transforming the facility into a hub for innovation and an export center for the Latin American market.
- Furthermore, in February 2023, The Honest Company, Inc. introduced Clean Conscious Wipes. These compostable wipes, free from plastics, parabens, quaternary compounds, fragrances, and chlorine processing, are designed for sensitive skin, highlighting the company’s commitment to safe and environmentally friendly products.
Regional Dominance:
- North America is expected to dominate the global Wet Wipes market during the forecast period
North America is emerging as the highest market shareholder in the global Wet Wipes market. The growth is attributed to the rising demand for wet wipes for hygiene and household works. The high demand for wet wipes in the U.S. and increasing demand for hygiene is anticipated to propel the market in this region. Apart from this, the water scarcity in the various regions of the U.S. and rising demand for wipes for cleaning in restaurants, hotels, and washrooms will bolster the Wet Wipes market in North America.
Key Market Players:
Some of the key players of the global Wet Wipes market include 3M Company, Godrej Consumer Products Limited, Himalaya Wellness Company, Johnson & Johnson Consumer Inc., KCWW, Kimberly-Clark Corporation, Nice-Pak Products, Inc., Procter & Gamble, Reckitt Benckiser Group PLC, The Clorox Company, The Honest Company, Inc., TLC International, Unicharm Corporation, Unilever, WipesPlus, and others.
This report segments the global Wet Wipes market as follows:
By Product Type
- Baby Wipes
- Personal Care Wipes
- Facial wipes
- Hand wipes
- Feminine hygiene wipes
- Household Wipes
- Flushable Wipes
- Others
By Material
- Non-Woven Fabrics
- Biodegradable Fabrics
By Distribution Channel
- Supermarkets & Hypermarkets
- Online Retail
- Convenience Stores
- Pharmacy
- Others
By End User
- Home Care
- Commercial
- Speciality Centers
- Others
Global Wet Wipes Market: Regional Segmentation Analysis
- North America
- Europe
- Germany
- The UK
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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