Plant-Based Sausages Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[221+ Pages Report] According to Facts & Factors, the global plant-based sausages market size was valued at USD 1,623.26 million in 2023 and is predicted to surpass USD 2,003.10 million by the end of 2032. The plant-based sausages industry is expected to grow by a CAGR of 23.40% between 2024 and 2032.

Plant-based Sausages Market: Overview

Plant-based sausages are vegan alternatives to traditional meat-based sausages. The ingredients used in plant-based sausages include protein sources, fats, binding agents, flavor enhancers, and many others.

Additionally, there are different kinds of plant-based sausages available in the market, such as breakfast sausages, pre-cooked sausages, spicy variants, and many others. Plant-based sausages have a number of health and environmental benefits, which further attract consumers. These are high in protein and fiber, which helps the human body get all the important nutrients.

Also, they are low in cholesterol and saturated fats, making them ideal food items for people with health issues.

Key Insights

• As per the analysis shared by our research analyst, the global plant-based sausages market size is estimated to grow annually at a CAGR of around 23.40% over the forecast period (2024-2032).
• In terms of revenue, the global plant-based sausages market size was valued at around USD 1,623.26 million in 2023 and is projected to reach USD 2,003.10 million by 2032.
• Rising trend of a vegan diet is driving the growth of the global plant-based sausages market.
• Based on the flavors, the original segment is growing at a high rate and is projected to dominate the global market.
• Based on product types, the raw sausages segment is anticipated to grow with the highest CAGR in the global market.
• Based on the distribution channels, the supermarket segment is projected to swipe the largest market share.
• Based on region, North America is expected to dominate the global market during the forecast period.

Plant-based Sausages Market: Growth Drivers

• Rising trend of a vegan diet is driving the growth of the global market.

Rising awareness among people regarding the health benefits of a vegan diet is one of the major factors driving the growth of the global plant-based sausages market.

Also, the rising concerns regarding the negative impact of animal agriculture on the environment are further shifting people towards vegan options. The younger demographics are more inclined towards vegan options like plant-based sausages because of their ethical, environmental, and human well-being.

Government authorities and food companies are investing in plant-based start-ups and organizations, which are also anticipated to propel the growth of the industry in the coming years.

Moreover, the emerging demand for non-GMO and clean-label food products like plant-based sausages is also contributing to the growth of the market. Affordable pricing and good promotional strategies like bundled deals and discounts on plant-based sausages are further likely to attract a larger customer base.

For instance, Lightlife Foods came up with a new product range of plant-based sausages in 2020 that were obtained from sunflower seeds. These sausages have a meat-like texture and flavor.

Plant-based Sausages Market: Restraints

• High production costs are likely to hinder the growth of the global market.

Plant-based sausages are more expensive than traditional meat-based sausages, which is likely to hamper the growth of the plant-based sausage industry. Manufacturers are using advanced processing technologies to closely mimic the taste and texture of traditional sausages, which is further adding to the overall cost of the product.

Also, the taste and texture limitations are likely to slow down the growth of the industry. Consumers still feel a lack of mouthfeel and juiciness of the real meat in the plant-based sausages, which is likely to negatively impact the growth of the industry.

Plant-based Sausages Market: Opportunities

• Technological advancements are expected to foster growth opportunities in the global market.

Advancements in food technology are expected to foster growth opportunities in the global plant-based sausages market. Manufacturers are coming up with a more improved taste, texture, and appearance of plant-based sausages to attract meat-eaters.

Also, innovations in food ingredients to improve the texture and juiciness of the product are further expected to widen the scope of the industry.

Moreover, the use of wheat gluten and mushrooms is likely to improve the overall taste and look of the product. Many fast food chains are introducing different kinds of plant-based sausages in their menus by experimenting with flavor enhancers, protein ingredients, binding agents, and many others.

Also, companies are coming up with region-specific plant-based sausages like curry masala sausages, Italian-style sausages, etc., for different markets, which are likely to further contribute towards the high sales revenue of the industry in the coming years.

For instance, Beyond Meat collaborated with Yum! Brands in 2021 will complement the Yum! Brand's menu with its best products.

Plant-based Sausages Market: Challenges

• Consumer perception is a big challenge in the global market.

Consumers view plant-based products as less nutritious. Also, they think plant-based sausages are highly processed foods that are made with a lot of artificial ingredients. Therefore, such a landscape is a big challenge in the plant-based sausages industry.

Report Scope

Plant-based Sausages Market: Segmentation

The global plant-based sausages market can be segmented into flavors, product types, distribution channels, and others.

On the basis of flavors, the market can be segmented into original, breakfast style, Italian style, spicy, chorizo style, and others. The original segment will account for the largest share of the plant-based sausages industry during the forecast period. People have a preference for classic flavors because they are more familiar than traditional meat sausages.

Moreover, people making significant shifts to plant-based diets are widely choosing classic flavors. Also, a large number of plant-based food brands include classic flavored sausages in their offerings, making them a more popular choice among consumers. Additionally, it is a largely available flavor in different retail stores like supermarkets, restaurants, and hypermarkets.

On the basis of product types, the market can be segmented into smoked sausages, cooked sausages, and raw sausages. The raw sausages segment is likely to dominate the global plant-based sausages market during the forecast period. There is a significant spike in demand for customizable products among consumers, which is a key factor driving the growth of raw sausages in the market.

Additionally, raw sausages help chefs and food manufacturers closely mimic the taste and texture of conventional meat sausages.

Also, the fast expansion of food service channels and retail outlets all across the globe is further expected to foster growth opportunities in the segment. Nowadays, people are adopting healthier alternatives like plant-based sausages, strengthening the demand for raw sausages in the market.

On the basis of distribution channels, the market can be segmented into health food stores, convenience stores, online retail, specialty stores, supermarkets, and others. The supermarket segment is likely to register the highest CAGR growth during the forecast period. Supermarkets have high accessibility all across the globe, which is a leading factor in the high growth of the segment.

Additionally, these stores have a large number of product offerings, which increases the availability of new products like plant-based sausages. Supermarkets cater to a large customer base, which is also the major reason for the segment's high sales revenue.

Additionally, supermarkets are dedicating a separate unit for plant-based products like sausages to attract a larger customer base, further contributing towards the higher growth rate of the segment. Also, people prefer retail shopping so that they can physically inspect the products and choose among different brands.

Plant-based Sausages Market: Regional Analysis

• North America to dominate the global market.

North America is likely to account for the largest share of the global plant-based sausages market during the forecast period. One of the leading factors for the high growth rate of the regional market is the increasing population adopting flexitarian and vegan diets. The US and Canada are witnessing an increasing number of consumers switching to plant-based diets.

Also, many leading companies are investing heavily to capitalize on emerging opportunities. They are expanding their product portfolios with vegan products like plant-based sausages to capture a larger customer base. Many quick-service restaurants and food service channels also include food options like plant-based sausages in their menus to capitalize on this shifting population.

Supermarkets like Whole Foods, Kroger, and Walmart are also dedicating special units and self-space for plant-based food products, further contributing to the high sales revenue of the regional market.

Asia-Pacific is another major region that is expected to witness significant growth in the coming years. China is a leading market in the region because of the increasing number of people adopting vegan diets.

Moreover, the rise in disposable income allows people to buy premium vegan food products like plant-based sausages. India is also an emerging country with a history of consuming a plant-based diet, which further contributes to the high growth rate of the market in APAC. Japan and South Korea are also expected to emerge as a potential market in APAC because of the growing interest of people in healthier plant-based alternatives.

Also, the growing number of plant-based meat start-ups is further expected to expand the growth of the market. For instance, Field Roast collaborated with the NBA's Portland Trail Blazers in 2020 to extend their menu with Moda Center Arena.

Plant-based Sausages Market: Competitive Analysis

The key players in the global plant-based sausages market include:

• Atlantic Natural Food
• VBites
• Surya Foods
• Tomato Sushi
• New Wave Food
• Sushi Mushi
• Kuleana
• Wild Type
• Loma Linda
• Sophie's Kitchen
• Ocean Hugger Foods
• Good Catch Foods

For instance, Impossible Foods is said to collect USD 500 million in a first funding round in 2022. This amount will help companies to diversify their product offering and strengthen their market's reputation.

The global plant-based sausages market is segmented as follows:

By Flavors Segment Analysis

• Original
• Breakfast Style
• Italian Style
• Spicy
• Chorizo Style
• Others

By Product Types Segment Analysis

• Smoked Sausages
• Cooked Sausages
• Raw Sausages

By Distribution Channels Segment Analysis

• Health Food Stores
• Convenience Stores
• Online Retail
• Specialty Stores
• Supermarkets
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America