Plant-Based Tuna Market Size, Share Global Analysis Report, 2025 - 2034

Industry Insights

[221+ Pages Report] According to Facts & Factors, the global plant-based tuna market size was valued at USD 995.26 million in 2024 and is predicted to surpass USD 2,109.23 million by the end of 2034. The plant-based tuna industry is expected to grow by a CAGR of 7.80% between 2025 and 2034.

Plant-based Tuna Market: Overview

Plant-based tuna is a vegan alternative to traditional meat-based tuna. It is a seafood made from plant-extracted products & raw materials manufactured exclusively to replicate the taste, texture, and nutritional profile of traditional products. It is a sustainable and cruelty-free option for people wanting to lower their seafood consumption.

Various products like pea protein, soy protein, jackfruit, seaweed extract, legumes, chickpeas, flaxseeds, and algae oils are used in plant-based tuna.

Plant-based tuna is gaining popularity because of its health benefits, sustainability, dietary preferences, and many others. Also, it is a crucial step to stop the animal cruelty that comes with commercial fishing activities.

Key Insights

• As per the analysis shared by our research analyst, the global plant-based tuna market size is estimated to grow annually at a CAGR of around 7.80% over the forecast period (2025-2034).
• In terms of revenue, the global plant-based tuna market size was valued at around USD 995.26 million in 2024 and is projected to reach USD 2,109.23 million by 2034.
• Growing sustainability trend is driving the growth of the global plant-based tuna market.
• Based on the end-users, the household segment is growing at a high rate and is projected to dominate the global market.
• Based on product types, the frozen segment is anticipated to grow with the highest CAGR in the global market.
• Based on the distribution channels, the supermarkets segment is projected to swipe the largest market share.
• Based on region, North America is expected to dominate the global market during the forecast period.

Plant-based Tuna Market: Growth Drivers

• Growing sustainability trend is likely to drive the growth of the global market.

Consumers all across the globe are understanding the major concerns associated with overfishing, animal cruelty, the increasing greenhouse effect, etc.

Consequently, it is propelling the spectacular growth of the global plant-based tuna market during the forecast period. Plant-based tuna is expected to lower ocean pollution, habitat destruction, and bycatch activities, which makes it an ideal choice among consumers.

Also, the rapidly shifting preferences of people towards plant-based diets are another crucial reason for the high growth rate of the industry. Health and environmentally conscious consumers are looking forward to seafood and meat-free alternatives because of their associated advantages, like low saturated fats and cholesterol.

Plant-based options are free from heavy metals, microplastics, and mercury, which makes them a healthier option compared to traditional meat-based products.

Additionally, government policies and regulations across the globe are further likely to revolutionize the market as they promote plant-based diets because of their advantages to the environment and public health. Vegan fortified products offer transparency and consumer trust, which further attracts consumers.

For instance, Vgarden Ltd. came up with an all-new vegan canned tuna product in 2023. The product is made with 100% plant-based material. The product closely mimics the taste, texture, and appearance of the traditional product.

Plant-based Tuna Market: Restraints

• High production costs are likely to hamper the growth of the global market.

Plant-based products are more costly than traditional tuna products, which is expected to hinder the growth of the plant-based tuna industry. Plant-based proteins and fortification agents further increase the manufacturing expenses and also limit the production scaling capacities.

Also, the rising competition from traditional and cultivated seafood pulls the consumers away from vegan tuna. Therefore, all these factors will slow down the growth of the industry in the coming years.

Plant-based Tuna Market: Opportunities

• Product innovation is expected to foster growth opportunities in the global market.

Big brands and food companies are working on improving the overall product quality and variety, which is emerging as a major reason for the high market growth. These companies enhance nutritional profiles, texture, and taste to closely mimic traditional tuna products. Experiments with protein ingredients and flavoring agents improve the mouthfeel, which in turn will also accentuate the industry's growth.

Product diversities like ready-to-eat, frozen, and canned plant-based tuna are also attracting consumers globally. Companies are increasingly investing in alternative proteins, which is also anticipated to widen the scope of the global plant-based tuna market in the coming years.

For instance, Impact Food collaborated with Pokeworks to come up with a sustainable tuna product in San Francisco in 2024. This partnership is expected to improve the dining options in the sustainable food category.

Plant-based Tuna Market: Challenges

• Consumer skepticism is a big challenge in the global market.

Still, many consumers are not aware of the health advantages associated with plant-based products like vegan tuna. People view plant-based products as less nutritious and highly processed, which is a big challenge in the plant-based tuna industry. However, many cultural preferences and dietary habits also restrict people from adopting plant-based products.

Report Scope

Plant-based Tuna Market: Segmentation

The global plant-based tuna market can be segmented into end-users, product types, distribution channels, and regions.

On the basis of end-users, the market can be segmented into food service and household segments. The household segment is expected to dominate the industry during the forecast period. Consumers are more inclined towards home-cooked meals, which is emerging as a crucial reason for the high growth rate of the segment. Consumers globally admire the benefits of plant-based foods, like low cholesterol and saturated fats.

Also, the increasing availability of plant-based products like vegan tuna in the number of retail stores and online platforms is expected to positively influence the growth of the segment.

Moreover, an increasing number of people are shifting towards vegan and flexitarian diets, which is expected to foster growth opportunities in the segment. Household consumers are more inclined towards plant-based proteins because of the less saturated fat and cholesterol, which is further propelling the spectacular growth of the segment during the forecast period.

On the basis of product, the market can be segmented into canned, frozen, and others. Frozen tuna accounts for the largest share of the global plant-based tuna industry during the forecast period. Frozen tuna is more popular among consumers as it has a long shelf life compared to other available options, which appeals to busy consumers and retailers.

Additionally, the increasing demand for ready-to-eat food is also accentuating the demand for frozen tuna in the market because of the convenience that comes with these products. Frozen tuna is also a good option when there is a need to transfer the products over long distances.

Also, there is a high demand for frozen products in retail stores, supermarkets, and restaurants because of the ease of storage. Therefore, all these factors contribute to the growth of the segment in the coming years.

On the basis of distribution channels, the plant-based tuna industry can be segmented into specialty stores, convenience stores, online, supermarkets, and others. Supermarkets are a major distribution channel that contributes to market expansion.

Supermarkets offer a wide product selection, which is a major factor in the market's growth. Supermarkets are increasingly dedicating one whole unit to plant-based products like vegan tuna to attract consumers. Also, consumers like shopping from supermarkets because they are one-stop shops for groceries and household products.

Additionally, all the leading brands in the plant-based tuna market have a global presence, which uses supermarket strategies to run promotions and attract more customers. Also, the fast-expanding retail channels are likely to widen the scope of supermarkets in the coming years.

Plant-based Tuna Market: Regional Analysis

• North America to dominate the global market.

North America is projected to register the highest CAGR during the forecast period. The US is anticipated to lead the industry in the North American market because of the rising health and wellness trend in the region. People are increasingly inclined towards plant-based diets because of rising health issues like cholesterol and obesity.

Moreover, there are many concerns regarding overfishing and degrading marine ecosystems in the North American region, further promoting the consumption of plant-based food to encourage sustainability.

Also, the regional market is expected to expand because of the increasing dietary shift towards flexitarian and vegetarian food. The ongoing product innovations and expanding distribution networks are also contributing to the growth of the regional market in the coming years.

Therefore, all these factors offer a highly competitive advantage to the North American region, which is further contributing to the high sales revenue of the regional market.

Asia Pacific is poised to witness significant developments in the coming years. China is the leading market in the region because of the presence of a large consumer base.

Also, the growing disposable income of people in emerging countries like China and India is encouraging people to purchase premium plant-based products, which is further contributing to popularizing the trend of consuming plant-based alternatives like vegan tuna.

Japan is also an emerging market because it is home to many technological advancements and product innovations. Consumers in APAC are realizing the importance of a plant-based diet as it offers many benefits like low cholesterol and saturated fats, which contribute to the overall health and well-being of the human body.

Moreover, many countries like Australia are focusing on coming up with more improved texture and nutritional profiles of plant-based tuna products, which is also likely to boost the sales of plant-based tuna in the region over the coming years.

For instance, Endori came up with an all-new product called Thuna in 2023. This product is exclusively made from pea protein, which is healthier than any other protein base.

Plant-based Tuna Market: Competitive Analysis

The key players in the global plant-based tuna market include:

• Avant Meats
• Nestlé S.A.
• Atlantic Natural Foods
• Prime Roots
• Beyond Meat
• Gardein
• New Wave Foods
• OmniTuna
• Thai Union
• Sophie's Kitchen
• Ocean Hugger Foods
• Good Catch

For instance, John West unveiled two new vegan tuna products, namely, Vegan Tuna with Tomato & Basil and Vegan Tuna with a Dash of Oil, in 2023. Consumers can purchase these products from any of their physical stores across the Netherlands.

The global plant-based tuna market is segmented as follows:

By End-Users Segment Analysis

• Food Service
• Household Segments

By Product Types Segment Analysis

• Canned
• Frozen
• Others

By Distribution Channels Segment Analysis

• Specialty Stores
• Convenience Stores
• Online
• Supermarkets
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America