RO Water Purification Machine Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[227+ Pages Report] According to Facts and Factors, the global RO water purification machine market size was valued at USD 30.50 billion in 2022 and is predicted to reach USD 55.60 billion by the end of 2030. The RO water purification machine industry is expected to grow with a CAGR of 7.79% during the forecast period.

Market Overview

The term RO is referred to as reverse osmosis. The RO purification machines make use of technology that contains a semipermeable membrane to eliminate large particles, molecules, and ions from the water. The system helps in filtering water from various sources like wells, taps, or even seawater.

The process of purification begins with filtration, where large particles or sediments are removed, which is further pressurized through a semipermeable membrane with small pores that only help water molecules to pass through while blocking the other dissolved minerals, contaminants, or large particles. This filtered water is further separated into two streams: one is purified water that is passed through a membrane or a permeate, and the other one is concentrated water, which is rejected through brine or discharged as wastewater.

Key Insights

• As per the analysis shared by our research analyst, the global RO water purification machine market size is estimated to grow annually at a CAGR of around 7.79% over the forecast period (2023-2030).
• In terms of revenue, the global RO water purification machine market size was valued at around USD 30.50 billion in 2022 and is projected to reach USD 55.60 billion by 2030.
• Growing awareness of water quality is expected to positively influence the growth of the global RO water purification machine market.
• Based on the product type, the point of use (POU) segment accounts for the largest share of the global market.
• Based on the end-user, the residential segment is expected to witness a huge growth rate in the global market.
• Based on the price range, mid-range purifiers are expected to be the fastest-growing segment in the global market.
• Based on the installation type, the wall-mounted system is the fastest-growing segment in the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.           

Growth Drivers

• Growing awareness of water quality is expected to propel the growth of the global market.

Increasing awareness among people regarding the degrading water quality, which leads to the waterborne pollutants, contaminants, and health risks associated with drinking such poor-quality water, is leading to the growing demand for the RO water purification industry. An increasing number of people are investing in RO water purification machines to have clean and safe drinking water for themselves and their families.

Moreover, the emergence of advanced RO systems, which are capable of eliminating a large range of microorganisms, chemicals, and heavy metals, is further expected to encourage people to adopt purification machines globally.

For instance, Hindustan Unilever Limited in October 2022 revealed its new line of RO+UV+Mineral-based water purifiers. The product is said to be built with FIltraPower Technology, which helps to eliminate hazardous components like pesticides, industrial pollutants, pathogens, etc.

Restraints

• High initial costs and energy consumption are likely to restrain the growth of the global market.

Installing RO purification systems involves a significantly high upfront cost, which is likely to prevent people from adopting RO purifiers in their homes and offices. Additionally, the RO system requires regular filter replacements, maintenance, and other services, which further add to the operational costs, thereby limiting people from buying these purifiers.

Moreover, the RO system requires an energy source to operate, which is likely to add another expense. Therefore, such a landscape is likely to restrain the growth of the global RO water purification machine market in the forthcoming years.

Opportunities

• Innovation and customization are likely to offer lucrative growth opportunities in the global market.

Companies operating in the global RO water purification machine market are constantly upgrading their products to meet the increasing needs of people. They are working on different parameters like different sources of water, contaminate profiles, flow rates, and others to offer a unique product and capture a larger customer base in the region.

However, such a landscape is expected to offer lucrative growth opportunities in the industry. For instance, Tesla Power USA revealed “Tesla Healthy Life” as their wellness division in January 2022 with its Alkaline RO Water Purifiers. The company came into the water business to gain expertise in the industry with edge-cutting technology for offering healthy water at economical costs.

Challenges

• Limited efficiency for some contaminants is a picture in the global market.

RO purifiers are effective on many contaminants and chemicals, but these purifiers still hold a limited efficiency for certain contaminant profiles, which is a big challenge in the RO water purification machine industry. Also, the availability of alternative technologies like UV disinfection, carbon filtration, and distillation further hampers the growth of the industry by offering better options that suit the specific needs of the customers.

Segmentation Analysis

The global RO water purification machine market can be segmented into product type, end-user, price range, installation type, and region.

By product type, the market can be segmented into POU RO water purifiers and POE RO water purifiers. The point of use (POU) segment accounts for the largest share of the global RO water purification machine market. These types of water treatment purifiers are designed to be compact and handle low flow in a single phase. These are ideal if the purpose is to dispense water from the ice machine or the refrigerator.

Also, these are installed in the bathroom or kitchen sink. However, point-of-entry (POE) systems are also likely to gain popularity in the coming years because they help treat water in the main line. It is commonly referred to as the whole house system, which treats the water for the entire home.

By end user, the market can be segmented into residential and commercial. The residential segment is expected to witness a huge growth rate in the forthcoming years because of the larger consumer base. Every household globally has almost one RO filter installed in their homes.

Therefore, the segment is expected to move with a high CAGR during the predicted period. However, the commercial segment is also likely to grow parallel because of the growing trend of modern office setups all across the world. Nowadays, all the offices, whether small firms or big enterprises, give their employees all the basic necessities like filtered water.

By price range, the market can be segmented into entry-level, mid-range, and premium RO systems. The mid-range purifiers are expected to be the fastest growing segment in the industry because the majority of the customer base of the product belongs to the middle-class population.

By installation type, the market can be segmented into under-sink systems, countertop units, wall-mounted systems, and others. The wall-mounted system is the fastest-growing segment in the RO water purification machine industry because of its ease of use and convenient installation. Most people prefer to have wall-mounted RO systems because they cover no self-space.

However, countertop units are also likely to dominate the market in the future period because of the growing popularity of modular kitchens.

Report Scope

Regional Analysis

• North America to dominate the global market during the coming period.

North America is a competitive market with a broader water treatment industry, which is likely to dominate the global RO water purification machine market in the forthcoming years. The market is highly driven by the growing awareness among people regarding their health and the need to drink clean water because of the degrading quality of water globally.

The market is expected to experience a steady growth rate because of the increasing waterborne diseases and contaminants, which are likely to negatively affect the water quality and, ultimately, human health. The region is increasingly becoming the hub of major industries, which is likely to further boost the demand for water treatment solutions. Water treatment regulations in the region have further propelled the demand for reliable water purification technologies like RO systems.

Also, the market is witnessing stiff competition between new entrants and established brands, which is likely to further benefit the consumer base with unique products at affordable prices. Both local and international companies in North America are coming up with unique options to capture a larger customer base, which will foster developments in the regional market.

Asia Pacific Is also likely to witness a huge growth rate in the forthcoming years due to the increasing water quality challenges in the region. The region is experiencing water quality challenges due to inadequate filter infrastructure, growing pollution, and several other factors.

Such a landscape has significantly driven the demand for reliable water treatment solutions like RO systems. Rapid urbanization is further leading to the demand for clean water in the residential and commercial areas.

Competitive Analysis

The key players in the global RO water purification machine market include:

• Aquaguard
• Zero B
• Tata Chemicals
• Aquafresh
• PurePro
• Whirlpool Corporation
• LG Electronics
• Livpure
• Hindustan Unilever Limited (HUL)
• Blue Star
• A.O. Smith
• Kent RO Systems
• Eureka Forbes

For instance, Water Drop in June 2022 is said to reveal Water Drop K6, its first debut of a first-to-market instant water reverse osmosis dispenser. It is the first-to-market dispenser with a heating function.

The global RO water purification machine market is segmented as follows:

By Product Type Segment Analysis

• POU RO Water Purifiers
• POE RO Water Purifiers

By End-User Segment Analysis

• Residential
• Commercial

By Price Range Segment Analysis

• Entry-Level
• Mid-Range
• Premium RO Systems

By Installation Type Segment Analysis

• Under-Sink Systems
• Countertop Units
• Wall-Mounted Systems
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America