Smart Water Bottle Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[207+ Pages Report] According to Facts and Factors, the global smart water bottle market size was around USD 36.94 million in 2022 and is anticipated to reach USD 145.20 million by the end of 2030. The smart water bottle industry is expected to grow with a CAGR of 18.71% between 2023-2030.

Market Overview

The smart water bottle is a technology-enabled water bottle made to help people monitor and improve their hydration habits. These bottles are incorporated with advanced features and technologies to help people offer real-time data and reminders to drink water. The smart water bottles are well equipped with sensors that measure the amount of liquid consumed, thereby synchronizing the data with the mobile apps, and helping people monitor their daily hydration.

Key Insights

• As per the analysis shared by our research analyst, the global smart water bottle market size is estimated to grow annually at a CAGR of around 18.71% over the forecast period (2023-2030).
• In terms of revenue, the global smart water bottle market size was valued at around USD 36.94 million in 2022 and is projected to reach USD 145.20 million by 2030.
• Millennials are driving the growth of the global smart water bottle market.
• Based on the type, the polymer type segment is likely to dominate the global market.
• Based on the technology, the sensor segment is blooming at a high rate and is projected to dominate the global market.
• Based on the price range, the mid-range segment is blooming at a high rate and is projected to dominate the global market.
• Based on the sales channel, the online distribution channel is gaining maximum traction among users in the market.
• Based on the component, the hydration tracking segment is expected to observe a notable development in the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.           

Growth Drivers

• Millennials are driving the growth of the global market.

Millennials are a more health-conscious generation who are proactive regarding maintaining their well-being. Therefore, such an age group is positively impacting the growth of the global smart water bottle market by inclining more towards technology-enabled smart water bottles. These bottles help them track their health metrics like hydration.

Moreover, this age group is known for their familiarity and comfort with technology, and therefore, they are readily embracing connected devices and smartphone apps. Additionally, millennials are highly engaged in fitness and sports activities, and smart water bottles are a crucial tool for athletes and fitness enthusiasts. Therefore, such a landscape is likely to foster significant developments in the industry in the forthcoming years.

For instance, Lifefuels in September 2019 revealed the launch of a smart nutrition bottle. The bottle includes three-part systems like a sleek and smart water bottle, which is full of flavorful and nutritious multi-serve fuel pods. The bottle has an indicator for both nutrition and hydration.

Restraints

• High cost is expected to hamper the growth of the global market.

Smart water bottles are more expensive than traditional Water bottles due to the adoption of advanced technology in the product. However, this cost barrier is a significant challenge for price-conscious customers, which is likely to restrain the growth of the smart water bottle industry.

Opportunities

• Innovative features to offer lucrative growth opportunities in the global market.

The manufacturers in the smart water bottle industry are increasing their research activities to come up with innovative products to capture a larger customer base in the market. Manufacturers are adopting various components like LEDs, temperature sensors, lids, density sensors, and several others to gain traction among people.

However, such a landscape is expected to widen the scope of smart water bottles in the global marketplace. For instance, Aptar Food + Beverage collaborated with REBO to come up with smart reusable water bottles with an aim to stay away from plastic, thereby safeguarding the environment.

Challenges

• Lack of standardization and consumer skepticism are big challenges in the global market.

The smart water bottle market is facing a lack of standardization because of the incompatibility between the brands and their respective apps. Therefore, people are a little hesitant to invest in a device that cannot easily integrate with other health and fitness tools. Moreover, people are a little skeptical regarding the health benefits offered by smart water bottles.

Segmentation Analysis

The global smart water bottle market can be segmented into type, technology, price range, sales channel, components, and region.

By type, the market can be segmented into polymer, metal, stainless steel, flexible films, glass, and others. The polymer type segment accounts for the largest share of the smart water bottle industry. The polymer-based water bottles are more durable, affordable, and lightweight.

Also, it is convenient to incorporate various electronic components into the bottle body that are important for offering real-time data for water consumption and tracking abilities. Nowadays, Tritan is a common polymer used for making water bottles because they are BPA-free and can be reused. Also, these water bottles restrict the heat transfer and thereby help in maintaining temperature for a longer time period.

By technology, the market can be segmented into sensors and lights. The sensor segment is likely to dominate the global smart water bottle market during the anticipated period. Smart bottles equipped with sensors provide health and fitness tracking features. These sensors are important for tracking the water intake of the users to help them stay hydrated during the day and also maintain their daily hydration track.

As more and more people are becoming health conscious, these sensors are becoming of utmost importance in smart water bottles. The sensors are highly customizable, which can serve the goals of individual needs. Users can set their own daily water intake targets, and these sensors help them offer real-time insights to achieve their daily goals.

By price range, the market can be segmented into low, medium, and high. The mid-range segment is predicted to dominate the market. The smart water bottle industry is still in its nascent stage. The developed countries are posing a huge demand for these smart water bottles, while on the other hand, there is a lack of awareness in the underdeveloped nations, which is likely to restrict the demand for the high-priced bottles in the market.

Also, the cost of the production of these bottles is quite expensive, which results in the higher cost of the product, but due to the low demand in the market, the medium cost segment is making significant growth as compared to other options in the global marketplace.

By sales channel, the market can be segmented into offline and online retail. The online distribution channel is gaining maximum traction among users in the market. The segment is increasing its total revenue every year because of the rising trend of shopping online and the easy access of internet connection on smart devices in all the regions, including the underdeveloped ones.

Moreover, the discounts, easy EMI installment options, door delivery, and several other features further increase the share of online retail in the global marketplace.

By component, the market can be segmented into hydration tracking, hardware, and in-built. The hydration tracking segment is expected to observe a notable development in the smart water bottle industry in the forthcoming years.

The segment is presumed to move with a high CAGR during the predicted period because interactive water bottle manufacturers are coming up with more advanced products to offer users reliable and accurate information related to their daily water consumption and help them set personalized hydration goals.

Report Scope

Regional Analysis

• North America to dominate the global market in the coming period.

North America is experiencing a high growth rate in the global smart water bottle market due to economic growth and product innovations. Moreover, the market is highly driven by increasing awareness for better hydration among people. People in the region are nowadays shifting towards a more sustainable and healthy lifestyle, which is likely to pose a huge demand for smart water bottles in the coming years.

Startups and established companies are entering the North American market because of the presence of a larger customer base in the region. Moreover, constant product innovations like temperature control, smartphone connectivity, hydration tracking, and several others are likely to positively impact the growth trajectory of the regional market.

Asia Pacific is also expected to grow steadily in the forthcoming years because of the growing adoption of technology-enabled products in the region. The lifestyle of the people is changing rapidly because of the increasing disposable income of people.

Furthermore, the increasing industrialization and urbanization further add up to the factors positively impacting the growth of the regional market. Consumers in developing economies like South Korea, China, and India are driving the demand for smart water bottles because of their high requirement to monitor and improve their daily water intake.

For instance, Apple in the year 2022 revealed two new smart water bottles under the product name “HidrateSark” in its American market and online retail. It has a rechargeable battery and is made of Tritan plastic.

Competitive Analysis

The key players in the global smart water bottle market include:

• HidrateSpark 
• HydraCoach 
• Thermos 
• MyHydrate 
• Moikit 
• Trago 
• Ozmo 
• ICE WATER 
• Aquagenie 
• Adheretech 
• Groking Lab Limited 
• Caktus Inc. 
• Open-2 Llc. 
• Out Of Galaxy Inc.

For instance, Botell, in March 2021, launched a next-generation smart water bottle with glowing flashlights to give users a reminder to drink water.

The global smart water bottle market is segmented as follows:

By Type Segment Analysis

• Polymer
• Metal
• Stainless Steel
• Flexible Films
• Glass
• Others

By Technology Segment Analysis

• Sensors
• Lights

By Price Range Segment Analysis

• Low
• Medium
• High

By Sales Channel Segment Analysis

• Offline
• Online Retail

By Components Segment Analysis

• Hydration Tracking
• Hardware
• In-Built

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America