Vegan Probiotics Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[210+ Pages Report] According to Facts & Factors, the global vegan probiotics market size was worth around USD 5.55 billion in 2023 and is predicted to grow to around USD 11.85 billion by 2032, with a compound annual growth rate (CAGR) of roughly 8.8% between 2024 and 2032.

Market Overview

Vegan probiotics are the necessary microorganisms, usually yeast or bacteria, obtained from plant-based sources that promote gut health and well-being. These probiotics are made from fermented foods, plants, or supplements that do not contain animal-based ingredients. The global vegan probiotics market has significantly expanded with the rising demand from emerging and developed nations. It is projected to continue its dominance, backed by numerous trends. The rising adoption of vegan diets worldwide is the leading driver of the market. Growing consciousness of the significance of gut health and its linking to overall wellness is fueling the demand for vegan probiotics.

However, there are a few hampering factors for the vegan probiotics market despite the rising popularity. In most major regions, a large population is still unaware of the advantages of probiotics with many supplements. This poor knowledge may slow down the demand and negatively impact the market. Vegan probiotics in the form of supplements are comparatively costlier than other equivalents. Hence, this price point could be a major barrier for budget-conscious consumers. Yet, there is a larger room for innovation in the vegan probiotics domain, mainly by developing novel and varied products.

Key Insights:

• As per the analysis shared by our research analyst, the global vegan probiotics market is estimated to grow annually at a CAGR of around 9.2% over the forecast period (2024-2032)
• In terms of revenue, the global vegan probiotics market size was valued at around USD 5.55 billion in 2023 and is projected to reach USD 11.85 billion by 2032.
• The vegan probiotics market is projected to grow at a significant rate due to the growing prominence of plant-based diets, rising cases of dairy allergies, and expanding population preferring vegan diets.
• Based on product type, the supplements segment is the leading segment, while the kombucha segment is projected to witness substantial revenue over the projected period.
• Based on source, the bacteria segment is anticipated to lead the market over the forecast period as compared to the yeast airport segment.
• Based on sales channel, the online channel segment is projected to hold a greater share of the market than the modern trade segment.
• Based on end use, the food & beverages segment is expected to register a larger market share compared to the nutrition industry segment.
• Based on region, North America is anticipated to dominate the global market during the forecast period.

Growth Drivers

• Growing cases of dairy allergens and lactose intolerance fuel the market growth

A rising number of consumers who are lactose intolerant and are allergic to dairy prefer non-dairy substitutes. Vegan probiotics are the most effective and safe alternative to the conventional dairy products usually obtained from kefir or yogurt. Vegan probiotics satisfy the needs of consumers who avoid dairy products because of environmental, ethical, or health issues. This creates a major opportunity for market growth. Nearly 68 - 70% of the overall population is lactose intolerant to some extent. This incidence is mainly witnessed in East Asian consumers (nearly 90%), and also the populace from South Asia, Africa, and key parts of Latin America.

• Supportive government initiatives and regulations also contribute to market growth

Governments across the globe are currently focusing on supporting vegan products via favorable subsidies, policies, and protocols that encourage healthy and sustainable eating.

For instance, supporting initiatives that promote the reduction of original meat consumption and encouraging vegan diets ultimately aid the vegan probiotics market growth. In most economies, the health-conscious population avails the advantage of government initiatives on digestive and probiotics, which may fuel the demand for probiotic substitutes.

Restraints

• Limited availability of product variety and stern regulatory challenges are the key restraining factors

Since the variety of vegan probiotic consumables is increasing, it still lacks in relation to conventional dairy products, mainly in a few regional markets. The shortage of variety and availability of functional foods and supplements may limit the vegan probiotics industry growth. The global probiotic market on the whole witness stern regulatory obstacles, since most economies lack standardization concerning the safety, definition, and labeling of probiotics. This also poses challenges for the said market, mainly since it aims to differentiate itself as a regulatory and specific segment.

Opportunities

• Rising demand for technological advancements and automation notably affect the market growth

Customized nutrition, depending on personal gut microbiome study and health requirements, is one of the leading trends in the probiotics domain. Providing personalized vegan solutions as per individual needs may create a niche market, mainly in the fitness and wellness sector.

According to a recent study, the personalized nutrition industry is projected to witness speedy growth, with estimation suggesting to reach approximately $ 16.8 billion by 2026, growing at 11.6% CAGR. This is positively impacted by the rising demand for customized dietary products comprising probiotics as per individual needs.

Challenges

• External factors and weather conditions create operational disruptions

The global vegan probiotics market witnesses fierce competition from well-established dairy probiotics products. Dairy products like fermented foods, kefir, and yogurt are already included in a majority of consumers' diets. These products are broadly available and have been marketed for long for their benefits, thus decreasing the prominence of vegan substitutes to break through. This may allow consumers to stick with the conventional dairy probiotics due to brand trust, habit, and lack of exposure to vegan substitutes. Cost production and large-scale production of dairy probiotics increase competition, challenging smaller companies to increase their market share if they are unable to compete on cost.

Report Scope

Segmentation Analysis

The global vegan probiotics market is segmented based on product type, source, sales channel, end-use, and region.

Based on source, the global market is divided into bacteria and yeast. The bacteria segment is the fastest-growing due to factors like multiple health benefits, vegan compatibility, and rising consumer awareness. Bacterial probiotics like Bifidobacterium strains and Lactobacillus are prominent for their ability to aid immune function, gut health, and digestion. These probiotics are mostly obtained from plant-based sources like grains, fermented vegetables, legumes, and more and are usually free from animal-based products.

Based on product type, the market is segregated into kombucha, soy milk, coconut kefir, coconut yogurt, miso, sour pickles, olives, sauerkraut, supplements, and others.

Based on sales channel, the global vegan probiotics industry is segmented as modern trade, franchised outlets, specialty store, and online channel. The online channel segment is projected to hold a considerable share of the market owing to accessibility and convenience, global reach, and growing popularity and preference for e-commerce, followed by the modern trade segment. The segment also offers convenience, allowing users to buy their preferred products comfortably from anywhere. Online platforms also enable retailers and manufacturers to build consumers from across the globe, which is mainly essential in the vegan probiotics market, where demand arrives from various regions.

Based on end-use, the global vegan probiotics industry is segmented as food & beverages, nutrition industry, health care, fitness, and others. The food & beverages segment is leading the global market, followed by the nutrition industry segment. The segmental growth is attributed to the rising consumer demand for functional foods, the popularity of vegan diets, and growing awareness of gut health. These factors have opened new prospects for vegan probiotics to be included in drink and food products that impact the health-conscious and vegan-preferring population.

Regional Analysis

• North America to continue dominance during the forecast period

North America held the maximum share of the global vegan probiotics market in 2023 and is expected to continue this domination owing to factors like growing demand for plant-based consumables, number of health benefits, and broad availability. A strong consumer shift has been observed for vegan diets impacted by ethical, environmental, and health concerns.

Also, a majority of consumers in the region are well-educated on the health benefits of vegan probiotics, thus contributing to the elevated demand for the said products. Furthermore, online platforms and retailers in North America offer a wide range of products that increase convenience and accessibility for demanding groups.

The European market is projected to experience substantial growth in the coming years, backed by innovations in vegan probiotics and regulatory support. The regional market also gains advantages from innovations and strict regulations that encourage the availability and development of vegan probiotics. Also, the rising popularity of fermented foods is creating opportunities for plant-derived and probiotic-enriched alternatives.

Competitive Analysis

The global vegan probiotics market is led by players like:

• Uphoria Probiotics
• Lifelink Probiotics
• Genuine Health
• Garden of Life
• Renew Life
• Bio-K+
• Pukka Herbs
• The S.M.A.R.T. Company
• Probiotic Supplements
• Kerry Group
• LoveBug Probiotics
• Revive Probiotics
• Hyperbiotics
• Bioschwartz
• Sunbiotics

Key Market Trends

• Innovative Product Offerings:

The vegan probiotics market is notably progressing with key improvements that comprise a broad range of probiotic foodstuffs and drinks. For instance, plant-based kefir, kombucha, yogurts, probiotic supplements, and fermented foods are gaining popularity.

• Green initiatives and emphasis on sustainability:

The global emphasis on digestive health has majorly contributed to the progress of the probiotics market. A majority population is becoming aware of the key role of gut microbiota in overall wellness, especially in immune function, mental wellness, and digestion.

The global vegan probiotics market is segmented as follows:

 By Product Type Segment Analysis

• Kombucha
• Soy Milk
• Coconut Kefir
• Coconut Yogurt
• Miso
• Sour Pickles
• Olives
• Sauerkraut
• Supplements
• Others

By Source Segment Analysis

• Bacteria
• Yeast

 By Sales Channel Segment Analysis

• Modern Trade
• Franchised Outlets
• Specialty Store
• Online Channel

By End Use Segment Analysis

• Food & Beverages
• Nutrition Industry
• Health Care
• Fitness
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America