Virtual Events Market Size, Share Global Analysis Report, 2025 – 2034

Industry Insights

[221+ Pages Report] According to Facts & Factors, the global virtual events market size was valued at USD 98.56 billion in 2024 and is predicted to surpass USD 615.38 billion by the end of 2034. The virtual events industry is expected to grow by a CAGR of 20.10% between 2025 and 2034.

Market Overview

Virtual events are hosted digitally with the help of an internet connection. There are different kinds of virtual events, like virtual trade shows, expos, live streaming, webinars, online conferences, and many others. Advanced technologies like cloud computing, live streaming, AI, machine learning, and video conferencing are used to conduct these virtual events.

The virtual event industry is expanding fast because organizations adopt digital engagement solutions to facilitate high engagement rates, networking, and content-sharing activities.

Key Insights

• As per the analysis shared by our research analyst, the global virtual events market size is estimated to grow annually at a CAGR of around 20.10% over the forecast period (2025-2034).
• In terms of revenue, the global virtual events market size was valued at around USD 98.56 billion in 2024 and is projected to reach USD 615.38 billion by 2034.
• Rise in digital transformation is driving the growth of the global virtual events market.
• Based on the technology, the artificial intelligence segment is growing at a high rate and is projected to dominate the global market.
• Based on industry verticals, the healthcare segment is anticipated to grow with the highest CAGR in the global market.
• Based on the end-users, the business professionals segment is projected to swipe the largest market share.
• Based on region, North America is expected to dominate the global market during the forecast period.

Growth Drivers

• Rise in digital transformation is driving the growth of the global market.

An increasing number of organizations are shifting to remote and hybrid work models, which is emerging as a major reason for the high growth rate of the global virtual events market. These organizations are also investing in advanced virtual collaboration tools to facilitate better communication during training sessions, conferences, and virtual meetings.

Also, the fast expansion of the e-learning sector is likely to contribute immensely to the industry's growth. Educational institutions are also going online to conduct their training sessions, certification courses, and lectures.

However, the rising popularity of live streaming, particularly among millennials and the Gen Z population, is likely to positively influence the growth of the market. Social media integration is another major factor expected to boost the market's growth.

Influencer marketing also widens the market scope as it uses many virtual event tools like polls, interactive Q&A, and training sessions to improve audience engagement rates.

Growing investments from the corporate and government sectors are also likely to develop the market in the coming years. Many businesses are offering funds for AI-powered networking and virtual events software because of its growing scope.

Government organizations are also promoting digitalization, including the wide-scale adoption of virtual platforms for events like summits, policy discussions, and many others. Therefore, all these factors are poised to accentuate the growth of the market manifold in the coming years.

For instance, Cvent partnered with American Express to develop unique features on the company's event management platform in 2022. The advancements include virtual payment capabilities and other automation solutions.

Restraints

• Security and privacy concerns are likely to hinder the growth of the global market.

Cybersecurity threats are negatively impacting the growth of the virtual events industry. Hackers utilize extracted information for phishing, hacking, and unauthorized access, which can damage the assets of attendees of the virtual events. Different data privacy regulations add complexity to the processes, which further limits the adoption of these platforms globally.

Opportunities

• Technological advancements are expected to foster growth opportunities in the global market.

AI-powered chatbots are ruling the market as they help organizations garner high attendee engagement. Moreover, virtual reality and augmented reality tech help organizations personalize their events and offer seamless experiences. The emergence of 5G connectivity reduces latency and enhances the overall experience, which further contributes to the growing interest of people in virtual events.

Also, the market is witnessing heavy demand for cost-effective solutions that can eliminate the fees associated with travel, venue rentals, and accommodations in conducting these physical events. Virtual events emerge as an ideal solution for small & medium organizations and large enterprises who are looking for more affordable solutions.

Nowadays, companies are adopting hybrid work models to maximize their audience reach and offer flexibility, which is further expected to positively influence the growth of the global virtual events market.

Companies are working on their environmental goals and, consequently, adopting virtual event platforms to lower their overall carbon footprints and align with their global ESG goals.

For instance, Microsoft said it would collaborate with InEvent in 2023 to empower organizers to strengthen virtual and hybrid experiences with the Microsoft Office 365 productivity ecosystem.

Challenges

• Market saturation is a big challenge in the global market.

There are thousands of digital tools available in the market that confuse users. Also, the unfamiliarity of users with these advanced digital tools further creates navigation issues.

Time zone differences and language barriers are other major factors likely to slow down the growth of the industry. Therefore, such a landscape is expected to be a big challenge in the growth of the virtual events industry.

Report Scope

Segmentation Analysis

The global virtual events market can be segmented into technology, industry vertical, end-users, format, and region.

On the basis of technology, the market can be segmented into event management platforms, blockchain, artificial Intelligence, augmented reality, virtual reality, and others. The artificial intelligence segment accounts for the largest share of the virtual events industry during the forecast period. AI improves personalization by easily deriving insights on topics and help customize content.

However, it also helps in offering tailored networking opportunities. The rising adoption of AI chatbots and virtual assistants is expected to lower the burden on organizations and improve engagement rates by offering quick support to customers.

AI-powered platforms are integrated with tools that help event organizers get insights on engagement levels and user behavior to improve their upcoming events.

On the basis of industry vertical, the market can be segmented into education, finance, technology, healthcare, non-profit, and others. The healthcare segment is likely to dominate the global virtual events market during the forecast period. High demand for medical conferences and webinars in the healthcare sector is leading to the segment's growth.

Companies are hosting telemedicine expos and pharma conferences for people across the globe and, therefore, need advanced virtual event solutions to facilitate remote learning and collaborations.

However, people are realizing the advantages and scope of telehealth and remote consultations, further initiating the demand for virtual platforms in the market.

Additionally, these virtual events are more cost-friendly as they reduce the hassle and overall cost required for physically moving and attending the conferences and events.

On the basis of end-users, the market can be segmented into technical professionals, medical professionals, students, consumers, business professionals, and others. Business professionals are the fastest-growing segment in the virtual events industry during the forecast period. There is a high demand for remote networking, which propels the requirement for business professionals in the market who can help with business meetings, networking, and industry conferences.

Nowadays, there is a rising trend of hybrid events to reach a wider audience, which is also expected to foster growth opportunities in the segment.

Also, the inclusion of artificial Intelligence in virtual events helps business professionals establish ideal business contacts, which further attracts audiences.

On the basis of format, the market can be segmented into hybrid, pre-recorded, live streaming, and others. The live-streaming segment is expected to register the highest CAGR during the forecast period.

Live streaming helps engage audiences with different elements like interactive chats, live polling, Q&A sessions, etc., which is a primary reason for the high growth rate of the segment. Live streaming is handy during product launches, virtual conferences, and corporate training.

Fast-expanding social media and digital platforms like LinkedIn Live, YouTube Live, and Facebook Live are further strengthening the demand in the market. Furthermore, brands also use these live streams for influencer collaborations, promotions, and marketing campaigns.

Regional Analysis

• North America to dominate the global market

North America accounts for the largest share of the global virtual events market during the forecast period. One of the major reasons behind the high growth rate of the regional market is technological advancements. Companies are coming up with innovative collaboration and communication tools that are likely to host virtual events smoothly.

Also, the fast-growing entertainment segment in North America is projecting significant growth in the regional market during the forecast period.

Also, the fast-expanding social media and digital platforms in countries like the US and Canada are likely to revolutionize the regional market. Many companies and educational institutes in the region are using these virtual platforms for webinars and live-streamed lectures, thereby facilitating effective remote learning. Therefore, all these factors contribute to the significant rise of the market in the region.

Asia-Pacific is expected to witness significant growth in the coming years because of the rapid expansion of the virtual events industry with effective solutions. The deep impact of the COVID-19 pandemic has led organizations in APAC to adopt virtual platforms for diverse events.

East Asian countries like China and Japan are likely to witness significant growth because of the ongoing technological advancements. These countries are known for their tech-savvy demographics and advanced digital infrastructure. India is also likely to contribute to the growth rate of the regional market because of the increasing accessibility of advanced internet connections and the high penetration rate of smartphones and other smart devices.

Competitive Analysis

The key players in the global virtual events market include:

• Airmeet Inc.
• BigMarker
• InEvent Inc.
• Accelevents
• 6Connex
• Cadence
• SpotMe
• Evenium
• Cvent Inc.
• Microsoft Corporation
• Zoom Video Communication Inc.
• Cisco Systems

For instance, Zoom Video Communication Inc. planned to reveal an event management solution in 2023 to support end-users with better flexibility. The platform also aims to offer many advanced features for single-session virtual events.

The global virtual events market is segmented as follows:

By Technology Segment Analysis

• Event Management Platforms
• Blockchain
• Artificial Intelligence
• Augmented Reality
• Virtual Reality
• Others

By Industry Vertical Segment Analysis

• Education
• Finance
• Technology
• Healthcare
• Non-Profit
• Others

By End-Users Segment Analysis

• Technical Professionals
• Medical Professionals
• Students
• Consumers
• Business Professionals
• Others

By Format Segment Analysis

• Hybrid
• Pre-Recorded
• Live Streaming
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America