Bra Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[224+ Pages Report] According to Facts & Factors, the global bra market size in terms of revenue was valued at around USD 37.19 billion in 2023 and is expected to reach a value of USD 60.46 billion by 2032, growing at a CAGR of roughly 5.55% from 2024 to 2032. The global bra market is projected to grow at a significant growth rate due to several driving factors.

Market Overview

A bra, short for brassiere or bustier, is a piece of underwear worn by women to provide support and cover for their breasts. It typically has a band that goes around the torso, two cups that enclose the breasts, and straps that go over the shoulders.

There are many different types of bras available, each designed for a specific purpose or level of support. Some common types include sports bras, bralettes, push-up bras, and seamless bras. The primary function of a bra is to provide comfort and support for the breasts. This can be especially important for women with larger breasts, as it can help to reduce pain and discomfort. Bras can also help to improve posture and create a smoother silhouette under clothing.

Bras improve client satisfaction and are available online and offline. Companies are investing considerably in research to launch new bra types and increase women's comfort. These products are projected to influence the expansion of the lingerie market during the projection period.

Key Highlights

• The bra market has registered a CAGR of 5.55% during the forecast period.
• In terms of revenue, the global bra market was estimated at roughly USD 37.19 billion in 2023 and is predicted to attain a value of USD 60.46 billion by 2032.
• The growth of the bra market is being propelled by growing awareness about breast health and the importance of proper fitting bras, rising demand for athleisure wear, and increasing disposable income in many countries, leading to more spending on personal care items.
• On the basis of Product Type, the padded bras hold a significant portion of the market.
• Based on Material, the cotton bras embrace the dominant position in the bra market.
• By region, North America presently commands a leading position.

Growth Drivers:

• Evolving Consumer Preferences: Demand is rising for bras that cater to comfort, style, and functionality. This includes features like moisture-wicking fabrics for activewear, seamless designs for everyday wear, and a wider range of sizes and styles to fit diverse body types.
• Rising Disposable Income: Particularly in developing regions like Asia Pacific, economic growth is putting more money in consumers' pockets, allowing them to invest in higher quality and more bras.
• Increased Awareness of Breast Health: Women are becoming more informed about the importance of proper bra fit for breast health and posture. This is leading to a rise in demand for well-fitting and supportive bras.

Restraints:

• Price Sensitivity: Bras can be a significant expense, especially for premium or specialty types. Consumers in some regions might be cost-conscious and opt for cheaper, less supportive options.
• Competition from Low-Cost Alternatives: The market faces competition from budget-friendly brands and retailers offering lower-priced bras, which can limit growth for established brands.

Opportunities:

• Growing E-commerce Market: The increasing popularity of online shopping creates opportunities for brands to reach wider audiences and offer convenient purchasing options.
• Focus on Sustainability: Consumers are more environmentally conscious. This presents an opportunity for brands to develop bras made from sustainable materials and ethical production practices.
• Expansion into New Markets: The growing middle class in developing economies represents a significant untapped market potential for bra manufacturers.

Challenges:

• Maintaining Profit Margins: Balancing rising production costs with keeping prices competitive can be challenging for brands.
• Keeping Up with Fast-Changing Trends: The fast-paced fashion industry requires bra manufacturers to be adaptable and constantly innovate to meet evolving consumer preferences.
• Counterfeit Products: The presence of counterfeit bras can hurt brand reputation and impact sales.

Bra Market: Segmentation Analysis

The global bra market is segmented based on product type, material, size range, distribution channel, and region.

By Product Type Insights

Based on Product Type, the global bra market is bifurcated into T-shirt bras, sports bras, nursing bras, and others. T-shirt Bras hold a significant portion of the market. It offers enhanced shape and support, making them popular among women seeking additional lift and definition. Seamless cups for a smooth look under clothing, lightweight and comfortable for everyday wear, available in padded, non-padded, and various coverage options. Sports bras are gaining traction which are designed for active lifestyles, sports bras provide comfort and support during physical activities, making them essential for fitness enthusiasts.

By Material Insights

Based on Material, the global bra market is categorized into cotton bras and sustainable materials. Cotton bras are favored for their breathability and softness, making them comfortable for everyday wear, especially in warmer climates. Sustainable materials are gaining popularity. It offers a blend of elegance and comfort, making them ideal for special occasions or when women want to feel more luxurious. It is made from recycled fabrics, organic cotton, or other eco-friendly materials, catering to the growing demand for sustainable products.

By Size Range Insights

In term of Size Range, the global bra market is categorized into plus size bras and petite bras. Plus size bras witnessing a remarkable CAGR cater to a growing demographic. Plus-size bras are designed to provide ample support and comfort for women with fuller figures, addressing the demand for inclusive sizing in the market. Petite bras are tailored for smaller bust sizes, offering a better fit and proportion for women with petite frames.

By Distribution Channel Insights

On the basis of Distribution Channels, the global bra market is categorized into online retail and specialty stores. online retail is reshaping the bra market. Online retail channels offer convenience and a wide selection, attracting consumers with easy access to diverse styles and sizes from the comfort of their homes. Specialty stores provide personalized fitting services and curated selections, catering to consumers seeking expert advice and a unique shopping experience.

Recent Developments

• In August 2022 - Jockey International, Inc. and Parkside joined forces in August 2022 through a multi-year partnership. This collaboration focuses on facilities, athletics, career opportunities for students, and giving back to the community.
• In May 2022 - The undergarment industry saw another development in May 2022, with Calida Holding AG acquiring Cosabella, a premium lingerie brand, to solidify their presence in the US market.

Report Scope

Bra Market: Regional Analysis

• North America: North America currently holds the dominant position in the bra market due to high brand awareness, focus on fashion, and a strong presence of established players, but Asia Pacific is expected to witness the highest Compound Annual Growth Rate (CAGR) in the coming years. Estimates suggest a CAGR of around 7.7% for the global bra market, with Asia Pacific potentially exceeding that. North America, particularly the United States, leads in terms of market size and innovation within the bra industry.
• Asia Pacific: The Asia Pacific region, led by countries like China, Japan, and India, is experiencing rapid growth in the bra market. Expected to be the fastest-growing region due to a large and growing female population, rising disposable income, increasing internet penetration, and increasing awareness about lingerie choices.
• Europe: A mature market with a focus on comfort and functionality. However, growth might be slower compared to Asia Pacific. Western Europe is a significant market for bras, characterized by a diverse range of preferences influenced by cultural and fashion trends. Countries like France, known for luxury lingerie, contribute to the growth of this region.
• Latin America: Latin America, particularly countries like Brazil and Mexico, represents a growing market for bras. Cultural influences, changing lifestyles, and a growing middle class contribute to the increasing demand for lingerie products in this region.
• Middle East & Africa: Emerging markets with increasing disposable income and growing awareness about branded products. The bra market in the Middle East and Africa is characterized by a mix of traditional values and evolving fashion trends. Urbanization, increasing women's participation in the workforce, and a growing fashion consciousness drive the demand for bras in countries like the UAE and South Africa.

Bra Market: Competitive Landscape

Several market companies engaged in the global bra market includes;

• Calida Holding AG
• Hanesbrands Inc..
• Jockey International
• Lavinia Lingerie Inc.
• Modenik Lifestyle Pvt. Ltd.
• Nike, Inc.
• PVH Corp.
• Triumph Intertrade AG
• Victoria's Secret & Co.
• Wolf Lingerie SAS

The global bra market is segmented as follows:

By Product Type

• T-shirt Bras
  • Padded
  • Non-Padded
• Sports Bras
• Nursing Bras
• Others

By Material

• Cotton Bras
• Sustainable Material

By Size Range

• Plus Size Bras
• Petite Bras

By Distribution Channel

• Online Retail
• Specialty Stores

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America