Confectionery Packaging Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[215+ Pages Report] According to Facts and Factors, the global confectionery packaging market size was valued at USD 22.14 billion in 2022 and is anticipated to grow to USD 32.84 billion by the end of 2030. The confectionery packaging industry is anticipated to grow with a CAGR of 5.06% during the forecast period.

Market Overview

Confectionery packaging refers to the packaging designs and materials used for wrapping up confectionery products like gums, chocolates, candies, and other treats. Confectionery packaging helps in the marketing, branding, preservation, and protection of the materials. Confectionery packaging comes in various formats like tins, jars, wrappers, pouches, bags, boxes, and others.

Key Insights

• As per the analysis shared by our research analyst, the global confectionery packaging market size is estimated to grow annually at a CAGR of around 5.06% over the forecast period (2023-2030).
• In terms of revenue, the global confectionery packaging market size was valued at around USD 22.14 billion in 2022 and is projected to reach USD 32.84 billion by 2030.
• Restoration of the bakery industry is driving the growth of the global confectionery packaging market.
• Based on the packaging type, the flexible packaging segment is growing at a high rate and is projected to dominate the global market.
• Based on the material type, the plastic segment is blooming at a high rate and is projected to dominate the global market.
• Based on the confectionery type, the chocolate confectionery segment is likely to dominate the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.           

Growth Drivers

• Restoration of the bakery industry is likely to drive the growth of the global market.

Bakeries are revitalizing their business by innovating products like gluten-free baked products, whole grain & artisanal bread with unique flavors & combinations to cater to the changing preferences of consumers. Moreover, manufacturers are incorporating healthier ingredients and thereby eliminating preservatives, sugar, and other unhealthy products to attract health-conscious customers.

However, such a landscape is expected to propel the growth of the global confectionery packaging market during the forecast period. For instance, Las Vegan revealed its new chocolate bar in October 2020 that is 100% free of silverware. The company aims to execute three production lines: cocoa beans, almonds, nuts, and chocolate bars.

Restraints

• Increasing health consciousness among people is expected to restrain the growth of the global market.

Consumers are becoming more health conscious because of the increasing number of diseases all across the globe. People are looking forward to the low sugar and low-calorie confectionery products, which is likely to hamper the growth of the confectionery packaging industry. Moreover, the regulatory complaints related to food packaging material further add complexity to the industry.

Opportunities

• Growth of e-commerce and convenience packaging is expected to offer lucrative growth opportunities in the global market.

The rise of online retailing has positively impacted the growth trajectory of the global confectionery packaging market. As the packaging needs to be sturdy and attractive to withstand the challenges of shipping, it has significantly raised the demand for confectionery packaging all across the globe.

Moreover, the increasing demand for convenience packaging like single-serving portions, resealable options, and others is high in demand. Consumers are looking forward to on-the-go snacks, which further widen the scope of the industry. For instance, Amcor said to launch a recyclable flexible retort for snacks and confectioneries in September 2020. The product has a long shelf life with heat resistance features.

Challenges

• Seasonal demand fluctuation is a big challenge in the global market.

The confectionery industry witnesses significant fluctuations in demand on different occasions. Manufacturers find it difficult in terms of production, planning, and inventory management to align with the sudden fluctuations in demand, which is a big challenge in the confectionery packaging industry.

Segmentation Analysis

The global confectionery packaging market can be segmented into packaging type, material type, confectionery type, and region.

By packaging type, the market can be segmented into flexible and rigid packaging. The flexible packaging segment can further be bifurcated into pouches, liners, stick packs & sachets, wrappers, and others. The rigid packaging segment can be bifurcated into containers, trays, corrugated boxes, folding cartons, and others.

Flexible packaging is anticipated to create a huge demand in the industry with a fair incremental opportunity during the foreseeable period. Flexible packaging is always designed for consumer convenience, which includes features like easy-to-open designs, tear notches, resealable zippers, and several others to enhance the user experience.

Also, the flexible packaging is designed with vibrant graphics and printings to make it appealing on the store shelves. These materials even help the brands to extend the shelf life of the product by offering an effective barrier against light, air, moisture, and others.

By material type, the market can be segmented into glass, aluminum foil, metal, paper & paperboard, plastic, and others. Plastic is the fastest-growing segment in the confectionery packaging industry. Plastic packaging is a more cost-effective option in terms of production and purchase as compared to other alternatives like metal or glass.

However, the cost advantage makes these plastic materials an attractive choice for manufacturers looking to reduce packaging costs. Moreover, plastic materials are more versatile in nature, which means they come in large formats like polypropylene, polyethylene, and several others to offer innovative designs and packaging options. End users can choose among the wide range of formats that align with the specific confectionery products.

Furthermore, they are more lightweight and durable in nature. Also, they offer transparency, which helps customers to see the product they are purchasing, which further enhances the product's appeal. Such a landscape is expected to positively impact the growth of the segment.

By confectionery type, the market can be segmented into chocolate, sugar, gums, and others. The chocolate confectionery segment accounts for the largest share of the global confectionery packaging market. Chocolate confectionery includes chocolate-covered candies, chocolate bars, etc. It is the most widely used confectionery all across the globe due to its high popularity, which further drives the requirement for attractive and efficient packaging solutions. Packaging is the center point of the chocolate confectionery. It helps in preserving the quality and freshness of the confectionery.

Additionally, the packaging sector has evolved a lot in recent years to cater to the specific needs of the segment. For example, manufacturers have come up with advanced packaging solutions for the protection of chocolate confectionery against moisture, heat, and physical damage.

However, the existence of a variety of food products ranging from chocolate bars to gift boxes of assorted chocolates further drives the need for unique packaging formats and designs, particularly for special occasions, encouraging the growth of the segment.

Report Scope

Regional Analysis

• North America dominates the global market.

North America is a dynamic and competitive region in the confectionery packaging industry. The reason is that it encompasses various formats of packaging materials tailored to fulfill the requirements of end users. However, the regional market is highly substantial and is driven by the increasing popularity of confectionery products. Consumers in the region are looking forward to the attractive and convenient packaging while making the purchasing decisions.

Moreover, the industry in the region is anticipated to witness huge demands during special occasions like Christmas, Easter, Halloween, and several others, which particularly spike up the demand for customized packaging. Moreover, the increasing trend of adopting eco-friendly materials and designs is further expected to foster developments in the segment in the forthcoming years.

Asia Pacific is expected to witness a steady growth rate in the forthcoming years because of its diverse and rapidly growing economy. The demand for confectionery products and advanced packaging solutions is on the rise in the region because of numerous reasons. Population growth is one of the major reasons driving the growth of confectionery products.

Moreover, a significant shift from rural to urban lifestyle has made some major changes in consumer taste and preferences, including increasing inclining for packaged confectionery. Moreover, the increasing gifting culture in Asian countries during festivals and visits is further expected to fuel demand for unique packaging designs.

For instance, Ferrero introduced a paper-based packaging material for confectionery in Italy in July 2021. It is a new product for wrapping Kinder Bakery products with paper films.

Competitive Analysis

The key players in the global confectionery packaging market include:

• Amcor plc. 
• Bemis Company Inc. 
• Mondi Group 
• Sonoco Products Company 
• WestRock Company 
• Huhtamaki Oyj 
• Sealed Air Corporation 
• Constantia Flexibles 
• Coveris Holdings S.A. 
• Pactiv Evergreen Inc. 
• Crown Holdings Inc. 
• International Paper Company 
• Smurfit Kappa Group

For instance, Huhtamaki said to acquire Elif Holding AS in September 2021 to help the business expand within the product category in emerging markets. The latter is a supplier of flexible packaging items.

The global confectionery packaging market is segmented as follows:

By Packaging Type Segment Analysis

• Flexible packaging
• Rigid packaging

By Material Type Segment Analysis

• Glass
• Aluminum Foil
• Metal
• Paper & Paperboard
• Plastic
• Others

By Confectionery Type Segment Analysis

• Chocolate
• Sugar
• Gums
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America