Digital Asset Management (DAM) Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[232+ Pages Report] According to the report published by Facts & Factors, the global digital asset management (DAM) market size was evaluated at $4.12 billion in 2022 and is slated to hit $9.12 billion by the end of 2030 with a CAGR of nearly 18.1% between 2023 and 2030. The digital asset management market report is an indispensable guide to growth factors, challenges, restraints, and opportunities in the global marketspace. The report covers the geographical market along with a comprehensive competitive landscape analysis. It also includes cash flow analysis, profit ratio analysis, market basket analysis, market attractiveness analysis, PESTEL analysis, SWOT analysis, Porter’s five force analysis, and value chain analysis. Additionally, the digital asset management industry report explores the investor and stakeholder space to help companies make data-driven decisions.

Market Overview

Digital asset management is both a business process and an information management technology that creates a central system for firms in organizing as well as accessing their assets such as media & C. Furthermore, it can be referred to as software providing a systematic approach for proficiently storing, managing, organizing, retrieving, and distributing digital assets of an organization.

In addition to this, digital asset management offers a slew of benefits to the end users. This includes minimal manufacturing costs as well as effective resource allocation and organizational efficiency. The surging need for consumer retention as well as the necessity of increasing the conversion rate has resulted in the growing preference for digital asset management in recent years.

Key Insights

• As per the analysis shared by our research analyst, the global digital asset management (DAM) market is projected to expand annually at the annual growth rate of around 18.1% over the forecast timespan (2023-2030)
• In terms of revenue, the global digital asset management (DAM) market size was evaluated at nearly $4.12 billion in 2022 and is expected to reach $9.12 billion by 2030.
• The global digital asset management market is anticipated to record massive growth over the forecast period owing to escalating demand for collaborative online workflow in marketing and sales activities.
• Based on deployment, the cloud segment is predicted to contribute majorly towards the global market share over the forecast timeline.
• In terms of organization size, the large enterprises segment is projected to account for a major share of the global market in 2023-2030.
• On the basis of end-user, the media & entertainment segment is set to register the highest CAGR over the period from 2023 to 2030.
• Region-wise, the Asia-Pacific Digital Asset Management (DAM) market is projected to register the highest CAGR during the assessment period.

Industry Growth Factors

• The rise in demand for online content will prop up market growth across the globe

Surging content digitization will expand the scope of growth of the global digital asset management (DAM) market. Escalating demand for collaborative online workflow in marketing and sales activities will steer the growth of the global market. Massive need for protecting digital assets along with the demand for preventing copyright violations will boost global market trends. Escalating the necessity of better digital assets having reduced operating costs can embellish the expansion of the global market.

With the onset of new cloud storage technologies, firms are inclined towards access to all forms of content from any location. This will steer the growth of the digital asset management (DAM) market across the globe. Rise in expenditure on online content creation by various firms can prop up the scope of the growth of the global market. Moreover, DAM tools help in saving time and money for various businesses.

Restraints

• Rising costs of digital assets along with less know-how of its benefits can restrict the global industry growth

The humungous price of digital asset management solutions and lack of knowledge about the benefits derived due to the use of these DAM solutions can create hurdles in the path of global digital asset management (DAM) industry growth.

Opportunities

• Rise in the process automation and the onset of new technologies such as IoT will open new growth opportunities for the market globally

A rise in the number of digital assets with surging automation and the use of connected devices will open new growth opportunities for the global digital asset management (DAM) market. Rise in penetration of digital asset management tools in the food & beverages sector will further help the market explore new dimensions of growth globally.

Challenges

• The rise in the number of organizations not adhering to the basic security norms can be a big challenge for the global industry

Managing digital assets is one of the critical aspects in a secured environment and this can pose a big challenge to the global digital asset management (DAM) industry growth in the next couple of years. Apart from this, a large number of firms are not complying with the basic security protocols and this can slow down the growth of the global industry.

Report Scope

Segmentation Analysis

The global digital asset management (DAM) market is sectored into deployment, organization size, end-user, and region. 

In terms of deployment, the global digital asset management (DAM) market is sectored into on-premise and cloud segments. Furthermore, the cloud segment, which accounted for more than 40% of the global market share in 2022, is set to maintain its segmental dominance in the forecasting timeline. The segmental surge in the coming eight years can be a result of massive demand for SaaS systems for smartphones along with its affordability.

Moreover, the cloud addresses the business requirement of organizations of all sizes and hence firms prefer the cloud over on-premise tools. Moreover, it offers robust security to the users and can be accessed from remote locations.

Based on the organization size, the digital asset management (DAM) industry across the globe is divided into small & medium enterprises and large enterprises segments. Moreover, the large enterprises' segment, which accumulated nearly 40% of the global industry share in 2022, is slated to dominate the global industry expansion even in the forecasting years. The growth of the segment in the coming years can be due to the large-scale use of digital asset management tools in large enterprises.

On the basis of end-user, the global digital asset management (DAM) market is divided into BFSI, manufacturing, healthcare, media & entertainment, government, and retail segments. Moreover, the media & entertainment segment, which accounted for a major share of the global market in 2022, is predicted to register the highest CAGR in the ensuing years. The segmental expansion over the forecast timespan can be subject to a rise in the use of online content along with huge demand for digital content-based tools in the media & entertainment segment.

Recent Breakthroughs:

• In the second quarter of 2021, Hyland Software, a software firm based in the U.S., acquired Nuxeo, a software company manufacturing open-source content management systems. The acquisition will help Hyland expand its cloud-native platform portfolio. The move will increase the popularity of digital asset management systems in the software industry.
• In the first half of 2021, Frontify, a Switzerland-based MarTech firm, entered a strategic agreement with Celum, a firm creating, managing, and distributing digital assets. The strategic initiative is aimed at improving the performance of the cloud tool of Celum along with adding new features to the brand.
• In the second half of 2021, Adobe introduced AEM Assets Part 2 which will help in the successful implementation of digital marketing tools. The move will segment the scope of growth of digital asset management activities across the globe.

Regional Insights

• Asia-Pacific Digital Asset Management (DAM) market to register the highest CAGR over the forecast period

Asia-Pacific, which accounted for more than 66% of the global digital asset management (DAM) market revenue in 2022, is anticipated to record the highest CAGR during the assessment timeline. The regional market expansion over 2023-2030 can be due to the complicatedness of content as well as language barriers and other regional needs. Surge in investments in producing digital content has paved the way for massive growth in the global market.

Furthermore, the North American digital asset management (DAM) industry is set to witness mammoth growth in the forecasting years. The factors that are likely to determine the growth of the regional market include the presence of key players such as Oracle and OpenText along with surging demand for data analytics in the region.

Competitive Space

• Adobe Inc. 
• OpenText Corporation 
• Cognizant 
• Aprimo 
• Bynder 
• Sitecore 
• Widen Enterprises Inc. 
• MediaBeacon Inc. 
• CELUM 
• Nuxeo 
• Frontify 
• Hyland Software.

The global digital asset management (DAM) market is segmented as follows:

By Deployment Segment Analysis

• On-Premise
• Cloud

By Organization Size Segment Analysis

• Small & Medium Enterprises
• Large Enterprises

By End-User Segment Analysis

• BFSI
• Manufacturing
• Media & Entertainment
• Government
• Healthcare
• Retail

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America