Digital Signage Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

[170+ Pages Report] According to the report published by Facts Factors, the global digital signage market size was worth around USD 20.12 billion in 2019 and is predicted to grow to around USD 35.62 billion by 2026 with a compound annual growth rate (CAGR) of roughly 8.1% between 2020 and 2026. The report analyzes the global digital signage market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the digital signage market.

The digital signage market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire digital signage market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of both volume (Units) and value (USD Million) from FY 2016 – 2026.

This specialized and expertise-oriented industry research report scrutinizes the technical and commercial business outlook of the digital signage industry. The report analyzes and declares the historical and current trends analysis of the digital signage industry and subsequently recommends the projected trends anticipated to be observed in the digital signage market during the upcoming years.

Key Insights from Primary Research

• As per our primary respondents, the digital signage market is set to grow annually at a rate of around 8%
• It was established through primary research that the digital signage market was valued at around USD 20 billion in 2019
• In terms of type, the hardware segment holds the largest market share in the global digital signage market.
• The “commercial” category, on the basis of application segmentation, was the leading revenue-generating category accounting in 2019
• According to primary research, the digital signage market is expected to reach more than USD 35 Billion in 2026

Key Recommendations from Analysts

• As per our analysts, the global digital signage market is expected to grow significantly over the forecast period.
• Our team of analysts has identified that a rise in digitization is boosting the growth of the market.
• In recent years, the rapid price decline of the display system is driving the global digital signage market.
• In the coming years, the Asia Pacific will be the fastest-growing sector owing to the growing awareness of the benefits of digital signage in display systems.
• Overall, global digital signage market has the potential to grow owing to rapid technology advancement in display technologies.

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the digital signage industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the digital signage industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the Digital Signage market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the digital signage industry. The digital signage market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the digital signage sector. Key strategic developments in the digital signage market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the digital signage market are appropriately highlighted in the report.

Due to progressive technological advancements and an increase in digitalization, the commercial sector has gone through a transformation phase over the years. Recently, the industry participants and new market entrants are massively investing in product launch and innovating new solutions that will lead the market in future years. The companies are spending more on their promotional activities such as online marketing, and personalized display systems to boost the demand for their products. Thereby, such factors are influencing the growth of the digital signage market.

However, the increased penetration of internet connectivity and growing demands for handheld devices has increased online advertising. Thereby, online advertising through smartphone and desktop platforms is less expensive than online advertising through digital signage which is restricting the growth of the market.

Report Scope

The digital signage market research report delivers an acute valuation and taxonomy of the digital signage industry by practically splitting the market on the basis of different types, applications, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026.

The regional segmentation of the digital signage industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. Further, country-wise data for the digital signage industry is provided for the leading economies of the world.

The digital signage market is segmented based on type and application.  On the basis of type segmentation, the market is classified into hardware and software. Based on application, the global digital signage market is bifurcated into infrastructural, commercial, institutional and others.

Some of the essential players operating in the digital signage market, but not restricted to include

•  Cisco Systems Inc.
•  Hewlett-Packard Company
•  Onelan Ltd.
•  Samsung Electronics Co. Ltd.
•  Adflow Networks
•  Winmate Communication Inc.
•  Brightsign Llc.
•  Keywest Technology
•  Ucview Media Inc.
•  NEC Display Solutions Ltd.
•  AU Optronics

The taxonomy of the digital signage market by its scope and segmentation is as follows:

By Type Segmentation Analysis

• Hardware
• Software

By Application Segmentation Analysis

• Infrastructural
• Commercial
• Institutional
• Others

Global Digital Signage Market: Regional Segmentation Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa