Electric Toothbrush Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

[225+ Pages Report] The electric toothbrush market is set for rapid growth over the forecast period. As per facts and factors market research analysis, in terms of revenue, the global electric toothbrush market accounted for USD 2.25 Billion in 2019 and is projected to reach USD 3.42 Billion by 2026, growing at a CAGR of 5.3%.

Market Overview

An electric toothbrush is an advanced technological oral product and it is used to clean gums, teeth, and tongue by the side-by-side movement of the head or by using rotation. In this toothbrush pressure sensors are installed to apply the required pressure on the gums and teeth during brushing. It is an automated toothbrush and is mostly powered by a battery. These toothbrushes are rechargeable. Besides this electric toothbrushes work in rapid bristle rotation oscillation to clean the teeth. Most people find that an electric toothbrush is more convenient than a manual toothbrush.

Moreover, due to abrasive force and action manual brushing has the risk of damaging the gum. The electric toothbrushes offer multiple brushing modes such as routine brushing, gum care, deep cleaning, & whitening, minimizing tooth sensitivity, and tongue cleaning to ensure that better dental health.

Key Insights from Primary Research

• The major respondents, the market for electric toothbrushes are set to grow annually at a rate of around 8%.
• In terms of Value, the global electric toothbrush Market was at 2,400 Million in 2016 and is expected to reach 4800 Million by 2030.
• In terms of Volume, the global electric toothbrush Market was at 102,000 Thousand Units in 2016 and is expected to reach 190,000 Thousand Units by 2026.
• Based on drive type segmentation, the “Battery Drive” category accounted for around 76%, of the share in 2019.
• Based on bristles, and segmentation, the “Soft Fur” category accounted for around 70%, of the share in 2019.

Key Recommendations from Analysts

• As per our analysis, the Europe market is estimated to grow at an of 36% share during 2019-2026.
• The Asia Pacific is the largest market share of electric toothbrushes in 2016 and is expected to be the directing region over the forecast period.
• The electric toothbrush market is generally driven by growth in sentience about oral hygiene.
• The major raw material for the electric toothbrush market includes plastic and nickel-cadmium batteries.
•  The main application of the electric toothbrush market includes children and adults.

The gerontological population widely suffers from oral diseases and issues like dental caries and tooth loss. Therefore, due to these diseases, it is mandatory that brushing is done for lesser time, and also lesser pressure is applied to the toothbrush and the device is rotated less frequently.

In addition, this helps in the advance electric toothbrush market, as pressure sensors, & 3D mouth mapping capabilities, and artificial intelligence technology (AI) of such devices are the elderly enable to follow these brushing directions. The electric toothbrush contains timers, multiple brush head attachments, & pressure sensors, and a digital reminder system to prevent the user from damaging the gums and tooth enamel and brushing too aggressively.

The most prevalent non-communicable diseases worldwide are oral diseases, which are affecting 50% of the global population, whereas tooth decay is the most common oral disease of them. Changing lifestyles and increasing urbanization have led to heavy consumption of tobacco, sugar, & alcohol, and any other unhealthy products, that harm oral habits and hygiene. The electric toothbrushes are integrated with an advanced feature that emends brushing habits and heightens the brushing experience. Therefore, some of the features include several brushing modes which are specialized for gum massaging actions, sensitive teethes, and whitening benefits.

Industry Growth Factors

• Increasing awareness about oral hygiene fuel the market growth

The United Nations (UN) says in its 2019 world population aging report that the earth was home to 703 million people aged 65 and above, and their number will increase up to 1.5 billion in 2050. Therefore, this is one of the strongest forces driving the global electric toothbrush market.

The increasing awareness about oral hygiene, the trend of adoption of electric toothbrushes among people, and the prevalence of oral and tooth-related ailments are some of the key factors driving the market growth. In developing countries, the rise in disposable income has propelled the adoption of electric toothbrushes. Moreover, the rise in dental problems due to changing lifestyles and increasing urbanization is predicted to drive the market over the forecasted period.

Technological advancements drive the market growth

Growth initiative taken by regulatory organizations is the major outbreak that drives this market. Every year the American Dental Association (ADA) conducts a National Children's Dental Health Month (NCDHM) campaign, which is aimed at increasing awareness regarding oral hygiene among children.

Increasing knowingness among the youth towards oral hygiene and new technological advancements in electric toothbrushes like the emergence of a connected electric toothbrush, head replacement reminding capability, & Bluetooth connectivity, and real-time data transfer to smartphones for constant monitoring is expected to provide lucrative opportunities for the growth of the market. With permanent teeth, tooth decay affects nearly 2.4 billion individuals while the decay of primary teeth affects more than 480 million children. 

High prices affect the market growth

On the other hand, the high prices of these brushes are the major restraint of the electric toothbrush market. The head of the electric toothbrushes contains bristles, after every 3 to 5 months these need to be replaced, which makes the electric toothbrush costly, and the high price of the electric toothbrush hinders the market growth. 

COVID-19's Impact on the Market

The electric toothbrush market players are abiding hardships during COVID-19 because the lockdown has led to the curtailed manufacturing and trade of these products. Several companies reduced their spending on advertising and marketing & even research projects substantially due to lower revenue. The slump in the demand for such consumer products as a result of unemployment & prevalent salary cut, are forcing people to spend only on essential commodities.

Segmentation Analysis

Based on technology the rotational segment is expected to hold the largest market share. The factors can be attributed to gingivitis reduction and superior plaque remover as compared to sonic toothbrushes. Besides, due to high usage among people vibration segment is also projected to have lucrative growth during the forecast period. Based on end-users, the adult segment held the largest market share. Increasing stress levels in adults have led to the adoption of unhealthy habits and lifestyle patterns.

And therefore this results in improper oral health, thereby driving the product demand to address several dental conditions. Due to the increasing number of health benefits such as removing plague and dental care, the sonic segment holds the largest growth in the market accounts 4.6% CAGR.

Furthermore, the power segment holds a significant market share. An ultrasonic toothbrush is another type of electric toothbrush that uses ultrasound to gain its effectiveness. By using piezoelectric Crystal the ultrasonic toothbrush can produce such high frequencies.

In the product type segment, unlike battery toothbrushes, rechargeable variants create most of the movements themselves hence user only needs to guide them inside the mouth. Based on the distribution channel, the highest revenue of the electric toothbrush market is contributed by the hypermarket/ supermarket category.

In terms of value, the children's bifurcation is expected to witness a 7.0% of higher CAGR in the electric toothbrush market. Parents to focus more on children's oral health and hygiene due to rising cases of pediatric tooth decay and cavities are effective. 

Report Scope

Regional Analysis

Europe and North America are having a major share of the market due to increasing awareness regarding the necessity of the product. The beforehand acceptance of the presence of major analytical vendors and emerging technologies would unify the majority of profit in the economy.

With a revenue share of 35%, North America dominates the market. In terms of region, North America held the largest revenue share in 2018.  This can be principally attributed to the presence of supportive government initiatives, sophisticated electric toothbrushes, and coupled with relatively high disposable income in the region. In the U.S., according to the American dental hygienists Association (ADHA), there are nearly 150,000 registered dental hygienists.

Asia-Pacific(APAC) would liable to experience the fastest growth in the electric toothbrush market revenue generation. Moreover, online shopping activities, the geriatric population is rising in the region, especially for electric toothbrushes. Besides, the Indian Journal of Dental Research projected the oral disease prevalence in the geriatric Indian population of 76.4% for 2019. The incidence of oral diseases is also high in APAC. The APAC electric toothbrush market is witnessing a rapid development rate,  as electric toothbrushes have gained popularity due to their improved cleaning of the oral cavity.

Global Electric Toothbrush Market: Competitive Players

Some of the leading players in the global market include

•  The Procter & Gamble Company
•  Colgate-Palmolive Company
•  Philips Oral Healthcare Inc.
•  Church & Dwight Co.Inc.
•  Panasonic Corporation
•  OMRON Corporation
•  Lion Corporation
•  Ningbo Seago Electric Co.Ltd.
•  Leblond Electronic and Technological Co. Ltd.
•  German Tomefon (China) Co.Limited
•  LG Electronics Inc.
•  FOREO AB
•  SEASTAR Corporation

By Bristle Segment Analysis

• Nanometer
• Soft

By Technology Segment Analysis

• Rotational
• Vibrational

By End-User Segment Analysis

• Adults
• Children

By Product Type Segment Analysis

• Rechargeable
• Battery

By Distribution Channel Segment Analysis

• Online platforms
• Supermarkets/ Hypermarkets, Pharmacy/ Drug Stores

By Regional Segment Analysis

• North America
•  The U.S
• Canada
• Europe
• France
• The UK
• Spain
• Germany
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• GCC
• South Africa
• Rest of the Middle East & Africa