Anti-Counterfeit Pharmaceuticals and Cosmetics Packaging Market Size, Share Global Analysis Report, 2022 – 2030

Industry Insights

[220+ Pages Report] According to the report published by Facts Factors, the global anti-counterfeit pharmaceuticals and cosmetics packaging market size was worth around USD 9.21 billion in 2021 and is predicted to grow to around USD 316 billion by 2030 with a compound annual growth rate (CAGR) of roughly 13.41% between 2022 and 2030. The report analyzes the global anti-counterfeit pharmaceuticals and cosmetics packaging market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the anti-counterfeit pharmaceuticals and cosmetics packaging market.

Market Overview

Anti-counterfeit packaging has become extremely essential in the current rapidly growing world. It is one of the few ways in which companies and regional health agencies can track and curb the sale of counterfeit products that are harmful to the general population.

The pharmaceutical and cosmetics industry is one of the most common sectors to witness growing cases of counterfeit products as it is easy to copy the packaging and since the details printed on the outer cover are text-heavy, it is difficult to distinguish between the original packaging and the counterfeit product. For a common man, it becomes even more difficult who may lack the necessary knowledge of how to distinguish between the two.

Globally, there are different ways in which companies may opt to discourage the sale of counterfeit products, and using anti-counterfeit packaging is one of the most preferred choices. Companies and businesses make use of 2-dimensional barcodes, holograms, radio frequency identification (RIF), hidden & covert markers, and holograms to curb counterfeit packaging concerns. Serialization has become a go-to option for small, medium, or large-scale firms for tracking and tracing counterfeit products.

Key Insights

• As per the analysis shared by our research analyst, the global anti-counterfeit pharmaceuticals and cosmetics packaging market is estimated to grow annually at a CAGR of around 13.41% over the forecast period (2022-2030)
• In terms of revenue, the global anti-counterfeit pharmaceuticals and cosmetics packaging market size was valued at around USD 9.21 billion in 2021 and is projected to reach USD 316 billion, by 2030.
• The market is projected to grow at a significant rate due to the growing cases of counterfeit products sold in the market
• Based on technology segmentation, authentication packaging technology was predicted to show maximum market share in the year 2021
• Based on application segmentation, pharmaceuticals were the leading application in 2021
• On the basis of region, Asia-Pacific was the leading revenue generator in 2021

Growth Drivers

• Growing cases of counterfeit products sold in the market to propel market expansion

The global anti-counterfeit pharmaceuticals and cosmetics packaging is projected to grow owing to the increasing cases of simulated cosmetics and pharmaceutical products being sold in the market. With the growth of technology, there has been a rise in the number of non-friendly elements in society that are responsible for the illegal duplication of pharmaceutical drugs & cosmetics products. These items may carry the brand name and advertise the same as the original products, however, they are highly ineffective and in some cases can be fatal or have serious effects on the consumers. The cosmetics industry is more prone to such incidents, as inexpensive and cheap products are used as raw materials to create high-end-looking cosmetic items and sold in rural areas as original products. Interpol, an international agency, recently quoted that more people have died due to fake medicines as compared to terrorist activities. As per the agency's estimates, 65,000 have been killed in the last 40 years due to terrorism whereas the number of deaths influenced by counterfeit medicines lies between tens of thousands to hundreds of thousands every year. These numbers are only estimates and the true extent of the impact of sales and consumption of counterfeit products remains unknown as the majority of the population in rural areas lack the necessary knowledge and access to distinguish between original and fake products.

Restraints

• High cost to restrict market expansion

The technology, even though not new, remains one of the relatively unexplored segments of the packaging industry. This is due to the high cost associated with the use of anti-counterfeit packaging systems restricting small and medium-sized players to adopt the technology. The entire ecosystem which requires digital and physical technologies to work together is high in cost and unless it proves to be cost-effective, the global market will register limited growth.

Opportunities

• Increasing efforts on national scale to curb counterfeit product sales may create growth opportunities

In a bid to maintain national security and provide its population with safe products, regional and national agencies have adopted aggressive strategies to manage sales of counterfeit pharmaceuticals and cosmetics products. In August 2022, Australia's Therapeutic Goods Administration (TGA) and NTERPOL's Operation Pangea conducted a joint operation to crack down on an illegal transaction dealing with counterfeit medicinal drugs worth USD 2 million. The move also led to the shutting down of more than 4,000 websites that advertised and sold the products.

Challenges

• Complexity associated with the design of anti-counterfeit packaging acts as a major challenge for the players

The only way anti-counterfeit packaging is useful is if it is proven to be effective with minimum effort. Hence the providers of such packaging services must create solutions that are not too complex but also effective at the same. A person with minimum training should be able to identify and work around the genuineness of the product by just looking at the packaging.

Segmentation Analysis

The global anti-counterfeit pharmaceuticals and cosmetics packaging market is segmented based on application, technology, and region

Based on application, the global market segments are pharmaceuticals and cosmetics & personal care. The global market was dominated by the pharmaceuticals segment because although the cosmetics industry faces these issues, the number of cases in the medicinal drug industry has increased tremendously in the last decade.

The industry received a lot of support from government agencies as well due to the high health risks associated with the consumption of counterfeit drugs. In densely populated regions, where access to healthcare is of primary concern, the market for fake medicines has a large scope due to unawareness amongst the population and the absolute need to get medical care at any cost. For instance, the flow of counterfeit drugs in the open market of Bangladesh is around 24900 crore taka.

Based on technology, the global market divisions are track & trace packaging technology and authentication packaging technology. In 2021, the fastest-growing segment was the authentication packaging technology segment due to higher product adoption. Trace & track is gaining popularity but is currently highly priced and involves the use of digital systems. Authentication packaging makes use of watermarks, inks & dyes, taggants, and holograms. In October 2017, Estee Lauder confiscated more than 2.6 million pieces of fake products.

Recent Developments:

• In November 2022, Delhi Police in India cracked a team of fake drugs selling cancer treating drugs. A doctor was arrested along with the other racket members
• In April 2022, Food and Drug Administration (FDA), India busted a factory manufacturing fake cosmetics products in the country’s Faridabad area

Report Scope

Regional Analysis

• North America to lead with the highest market share

The global anti-counterfeit pharmaceuticals and cosmetics packaging market is projected to register the highest growth in North America due to the advanced infrastructure of the US and Canadian regions allowing them to spend on modern systems and technology. A high product and service awareness rate is an added benefit for regional growth along with growing efforts by pharmaceutical and cosmetics businesses to curb and eliminate the sale of counterfeit products as they directly affect the sales revenue of the corporations.

Asia-Pacific may become a lucrative market in the coming years due to the growing number of counterfeit product manufacturers producing high-end to medium-range cosmetics products as the demand for personal care items reaches new heights in the regional countries. There are various reasons for this increase and one of which is the lack of stringent rules in place to check the authenticity of the products.

Competitive Analysis

• AlpVision 
• U-NICA Solutions AG 
• Impinj Inc. 
• NanoMatriX International Limited 
• Authentix 
• OpSec

The global anti-counterfeit pharmaceuticals and cosmetics packaging market is segmented as follows:

By Application Segment Analysis

• Pharmaceuticals
• Cosmetics & Personal Care

By Technology Segment Analysis

• Track & Trace Packaging Technology
• Authentication Packaging Technology

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America