Augmented and Virtual Reality Market Size, Share Global Analysis Report, 2021 – 2026

Industry Insights

[197+ Pages Report] The latest findings and offers on the augmented and virtual reality market released by Facts & Factors offer a complete market overview. In this report, the global augmented and virtual reality market is estimated to have valued at USD 14.9 Billion in the year 2020 and will grow at an estimated CAGR rate of 35.8% to an overall value of USD 76.7 Billion in the year 2026.

Market Overview

Augmented reality or AR is an advanced version of reality that used technology for providing digital information in the form of an image. The most common usage of AR-based applications is found in smartphones and tablets. Virtual reality is a technology that has the ability to create a digital environment that offers the user an experience with the help of simulated computer technology. Most of the applications that are often viewed on AR and VR are perceived as a real place and can be further photographed and captured.

Industry Growth Factors

The global augmented and virtual reality market is expected to grow at an exception rate during the advent of the forecast period owing to contributing factors such as rising demands from applications in healthcare coupled with increasing investments in the AR sector to name a few. Additionally, rising demand for AR in the retail and e-commerce sector coupled with the increasing availability of affordable VR devices will increase the footprint of the global augmented and virtual reality market during the advent of the forecast period. Moreover, factors pertaining to the increased adoption of HMDs coupled with advancements of technologies will fuel the growth of the global augmented and virtual reality market during the advent of the forecast period.

The global augmented and virtual reality market is driven by rising investment opportunities and increasing demands from the gaming and entertainment sector to name a few. Factors such as increasing usage of AR and VR in visualization measures coupled with caring and supporting solutions for patients after they are discharged will fuel the growth of the global augmented and virtual reality market during the advent of the forecast period. However, a higher cost of implementation coupled with increasing technical complexities is expected to hamper the growth of the global augmented and virtual reality market during the advent of the forecast period.

Segmentation Analysis

The global augmented and virtual reality market is segmented into technology, offering, application, and regions.

On the basis of technology, the global augmented and virtual reality market is divided into augmented reality & virtual reality. The segment pertaining to virtual reality is expected to witness the largest market share during the advent of the forecast period owing to the increased focus of most companies on developing immersive video games coupled with increasing innovative measures in VR-enabled headsets HMDs to name a few. Based on offering, the global augmented and virtual reality market is categorized into hardware and software. The software segment is expected to witness the largest market share during the advent of the forecast period owing to rising demand for mass consumerization coupled with increasing need for maintaining social distancing measures toward curbing the spread of the ongoing pandemic to name a few. The global augmented and virtual reality market is fragmented into augmented reality and virtual reality. The augmented reality segment is expected to occupy the largest market share during the advent of the forecast period owing to technological advancements coupled with the rising integration of AR based measures toward the sector of retail sales to name a few.

Report Scope

Regional Analysis

Asia-Pacific is expected to witness the fastest growing CAGR during the advent of the forecast period owing to the presence of display panel manufacturers in the region coupled with increased adoption of advanced technologies to name a few. Additionally, the rising number of players in the region coupled with higher growth in the commercial and consumer sector is expected to increase the footprint of the augmented and virtual reality market during the advent of the forecast period. Rising investment opportunities created by lucrative business dealings will further push the boundaries of the augmented and virtual reality market during the advent of the forecast period.

Competitive Players

The key market participants for the global augmented and virtual reality market are :

• Google
• PTC
• Apple
• Sony
• Samsung Electronics
• Microsoft
• HTC
• Oculus
• Seiko Epson
• Wikitude
• Magic Leap
• Blippar
• Upskill
• MAXST
• EON Reality
• Vuzix
• CyberGlove Systems
• Leap Motion
• Sixense Enterprises
• DAQRI
• Zugara
• among others

By Technology Segment Analysis

• Augmented Reality
  • Passive and Active Marker
  • Anchor-Less
• Virtual Reality
  • Non immersive
  • Semi and Fully Immersive

By Offering Segment Analysis

• Hardware
  • Sensors
  • Semiconductors Components
  • Displays & Projectors
  • Cameras
  • Others
• Software
  • Cloud-Based Services
  • AR & VR Content Creation

By Application Segment Analysis

• Augmented Reality
  • Consumer (Gaming, Sports & Entertainment)
  • Aerospace & Defense
  • Healthcare
  • Commercial
  • Manufacturing
  • Energy
  • Others
• Virtual Reality
  • Consumer (Gaming & Entertainment)
  • Commercial (Retail and ecommerce, education and training, travel and tourism)
  • Manufacturing
  • Aerospace & Defense
  • Others

By Regional Segment Analysis

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of MEA