Fantasy Sports Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[232+ Pages Report] According to the report published by Facts & Factors, the global fantasy sports market size was valued at USD 24.39 billion in 2022 and is likely to surpass USD 44.87 billion by the end of 2030. The market is predicted to move with a healthy CAGR of 14.84% during the forecast period. The global fantasy sports market report is an indispensable guide on the market's growth drivers, restraints, opportunities, and challenges. It further covers the geographical market and offers a comprehensive study of the competitive landscape in the global marketplace.

Market Overview

Fantasy sports are games that let players choose and make virtual teams or leagues of real professional sports players and play online games. The drafted teams compete against each other during the entire sport session. The statistical performance of all the teams is recorded, and the team with the highest points wins the total money.

However, the players in the game win the points on the basis of real-life statistics. The fans take on the managing roles to assemble the squads, draft the deals, and line them up to achieve the desired output.

Key Insights

• As per the analysis shared by our research analyst, the global fantasy sports market is estimated to grow annually at a CAGR of around 14.84% over the forecast period (2023-2030).
• In terms of revenue, the global market size was valued at around USD 24.39 billion in 2022 and is projected to reach USD 44.87 billion by 2030.
• The growing popularity of sports leagues is likely to boost the fantasy sports market growth.
• Based on sports types, the football segment holds the largest share of the global market.
• Based on the platform, the mobile application segment accounts for the largest share of the global market.
• Based on demographics, the 25 to 40 years segment dominates the global marketplace.
• Based on region, North America is expected to dominate the market during the forecast period.

Growth Drivers

• The growing popularity of sports leagues and sports tech is likely to fuel the growth of the global market.

The emergence of multiple sports leagues in different games like badminton, basketball, soccer, football, and volleyball has massively shifted the sporting culture globally. The growing sporting culture is creating an enthusiastic fan base. Consequently, a large number of people are discussing, participating, and competing in such sports activities.

However, this has dramatically increased the fans' engagement in sports. Therefore, such a dynamic landscape is likely to fuel the growth of the global fantasy sports market in the coming years. The increase in sports sponsorship, viewership, and participation is directly impacting the sports tech sector. The higher fan engagement in sports leagues is creating lucrative opportunities in sports tech.

Restraints

• The negative perception of people on fantasy sports is likely to hamper the growth of the global market.

Fantasy sports are mostly confused with sports betting. Therefore, people have a negative mindset regarding these games; thereby, it is expected to slow down the growth of the global fantasy sports market. However, these games are skill-based sports and fall under the legal scrutiny of different gambling laws across the countries. Fantasy games are legal, but most countries have banned many fantasy sports platforms like Fantasy Draft, FanDuel, DraftKings, and others.

Opportunities

• The growing use of fantasy sports for brand promotion is likely to create lucrative growth opportunities in the global marketplace.

Fantasy sports are widely used for brand promotion and marketing by several large corporations. For instance, Unilever started its exclusive football hub - Dove Men+Care Fantasy, to offer customers genuine football tips and assistance from ESPN analysts. Also, Tata sponsors the Yahoo fantasy football league for its brand promotions and awareness.

Challenges

• The absence of regulatory bodies is a major challenge in the fantasy sports market.

Fantasy sports still have mixed opinions from people. A major reason behind such negative thoughts on fantasy sports is the absence of regulatory bodies to monitor the marketplace. Therefore, it is expected to be a major challenge that will hinder the growth of the global fantasy sports industry.

Segmentation Analysis

The global fantasy sports market can be segmented into sports types, platforms, demographics, and regions.

By sports types, the market can be segmented into football, cricket, basketball, baseball, hockey, and others. The football segment holds the largest share of the global market because it is the most popular game among all fantasy sports. According to FIFA, football has more than 5 billion fans across the world. Also, cricket is expected to grow significantly with a high CAGR in the coming years due to the growing investments in cricket fantasy sports games. These investments are made with the intention of marketing and brand promotions. There are many emerging platforms offering cricket-based fantasy sports games.

By platform, the fantasy sports industry can be segmented into mobile applications and websites. The mobile application segment holds the largest share of the global fantasy sports market due to the increasing penetration of smartphones all around the world

By demographics, the market can be segmented into those above 40 years, 25 to 40 years, and under 25 years. The 25 to 40 years segment dominates the global marketplace because fantasy sports are gaining more traction among millennials.

Recent Developments:

• Flutter Entertainment plc, in December 2021, revealed the acquisition of Italy's prominent online gaming player, Sisal, for a consideration of GBP 1.62 billion from CVC Capital Partners Fund VI.
• Fotbollskanalen.se, a Swedish website, in May 2022, got FSport'sflagship fantasy sports product. It was offered by a gaming and media company with its headquarters in Helsingborg.

Report Scope

Regional Analysis

• North America is the fastest-growing region in the global marketplace.

North America accounts for the largest share of the global fantasy sports market. It is expected to grow at an annual compound rate of 10.4% during the forecast period. The high economic growth rate along with the existence of a high-tech industrial economy is likely to support the growth of the regional market in the coming years. Also, large media publishing houses partner with these platforms to gain traction among users in the region.

Europe is expected to grow significantly in the years to come due to the emergence of new players in the region. Also, the growing capital investments from capitalists like sports teams, aggressive marketing campaigners, and broadcasters are further likely to support the positive growth trajectory of the regional market.

Competitive Analysis

• Head Digital Works Pvt. Ltd. 
• ViacomCBS Inc. 
• NFL Fantasy 
• Sportech Inc. 
• Fantrax 
• FantasyPros 
• Rotoworld 
• Dream Sports 
• Fanduel 
• fantacalcio 
• Techistic Online Platform Pvt. Ltd. 
• DraftKings Inc. 
• Fox Corp. 
• Sachar Gaming Pvt. Ltd. 
• Playerzpot Media Pvt Ltd.

The global fantasy sports market is segmented as follows:

By Sports Type Segment Analysis

• Football
• Cricket
• Basketball
• Baseball
• Hockey

By Platforms Segment Analysis

• Mobile Application
• Website

By Demographics Segment Analysis

• Above 40 Years
• 25 to 40 Years
• Under 25 Years

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America