Live Webinar Software Market Size, Share Global Analysis Report, 2022 – 2028

Industry Insights

[233+ Pages Report] According to Facts and Factors, the global live webinar software market size was worth USD 428.50 million in 2021 and is estimated to grow to USD 611.28 million by 2028, with a compound annual growth rate (CAGR) of approximately 6.10% over the forecast period. The report analyzes the live webinar software market's drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the live webinar software market.

Market Overview

Webinars are online presentations, lectures, seminars, or workshops that use video conferencing software. Live webinar software enables real-time delivery of presentations or seminars, allowing participants to communicate with one another and obtain rapid clarification on any issue. This enables firms to hold meetings, presentations, and seminars with remote staff and clients. This software enables participants to exchange photographs, videos, documents, and apps for reference and documentation. It allows you to host and participate in live online meetings, presentations, training, and webinars. It enables people to communicate with one another from anywhere in the world.

Personal, business and educational needs all make use of live webinar software. It can be used to communicate with friends and family, learn new skills, or have business meetings. Currently, many webinar services offer live streaming options and the possibility to register for the webinar. It also aids in the publication of the webinar on YouTube. The market for live webinar software is primarily driven by the rise in the mobile workforce inside enterprises and the globalization of firms. Because of the growing mobile workforce, not every employee is readily available in the office for any significant seminar or presentation.

COVID-19 Impact:

Beginning in 2020, the COVID-19 disease started to spread worldwide, infecting millions of people. Major nations worldwide have now enacted foot restrictions and work stoppage orders. Lockdowns caused by an increase in the propagation of the coronavirus have a favorable effect on the market for live webinar software. Because of the highly contagious nature of the coronavirus (COVID-19), there is an increasing need to enforce social distance from governments, which has prompted educational institutions and other workplaces to discontinue their offline classes and switch to online instruction.

Key Insights

• As per the analysis shared by our research analyst, the global Live webinar software market value is expected to grow at a CAGR of 6.10% over the forecast period.
• In terms of revenue, the global Live webinar software market size was valued at around USD 428.50 million in 2021 and is projected to reach USD 611.28 million by 2028.
• The market for live webinar software is primarily driven by the rise in the mobile workforce inside enterprises and the globalization of firms.
• By deployment, the cloud-based category dominated the market in 2021.
• By end-user, the small and medium-sized enterprises category dominated the market in 2021.
• North America dominated the global Live webinar software market in 2021.

Growth Drivers

• High acceptance of webinars as a promotional tool to drive market growth

Top original equipment manufacturers have recognized webinars as the most effective medium for reaching and interacting with many potential customers and workers. Aside from that, many major and medium-sized businesses are investing resources and effort in establishing online conferences and implementing clever marketing methods. This will generate lucrative demand for webinar software throughout the forecast period. Furthermore, webinars have assisted organizations in raising brand awareness by targeting certain audiences interested in the firm's services and goods. This, in turn, will lead to huge corporate expansion during the projection period.

Restraints

• Language barriers may hinder the market growth

Language barriers may hinder the market's expansion throughout the forecast period. Webinars may not accommodate all types of learning, limiting the market's growth throughout the projection period. The global market for live webinar software is anticipated to be hampered by a shortage of networking infrastructure, particularly in developing countries.

Segmentation Analysis

The global live webinar software market has been segmented into deployment type, component, and fleet type.

Based on deployment type, the market is bifurcated into on-premises & cloud-based. In 2021, the cloud-based segment dominated the global live webinar software. Benefits of the cloud-based webinar software solution, such as multi-equipment & multi-vendor interoperability through mobile and browser integration, are credited with the segment's rise. It aids limitless cloud data storage and is utilized by enterprises of all kinds. In addition, a cloud-based webinar system that supports HD audio, recording, screen sharing, and video conferencing can host webinars for around a thousand online attendees.

Based on the application, the market is segregated into sales & marketing, training & onboarding, and education. In 2021, the education category dominated the global live webinar software. The increased use of e-learning in the United States is responsible for this increase. This initiative supports the provision of hybrid classrooms for students and the delivery of online courses, career counseling, administrative meetings, and other services. By providing online access to the necessary resources and support, Zoom Video Communications, for instance, assists colleges and schools in enhancing student performance by providing secure video communication services to encourage student involvement and enhance the learning experience.

Based on the end-user, the market is segmented into small and medium-sized enterprises and large enterprises. In 2021, the small and medium-sized enterprises segment will dominate the global live webinar software. This market's expansion can be ascribed to the growing popularity of live webinar software among small and medium-sized businesses since it helps to raise customer brand recognition. Directing the webinar to the right audience for its product or service generates new prospects for SMEs.

Report Scope

Regional Landscape

• North America dominated the Live webinar software market in 2021

In 2021, North America dominated the global live webinar software market owing to organizations' growing focus on cloud-based employee learning programs, indicating potential market growth in the sector. The large demand for the product from small and medium-sized organizations and the increasing adoption of cloud-based web-conferencing systems and unified communication software by many of the state's reputed firms will fuel market growth in California over the forecast timeline.

Small and medium-sized businesses in North America strongly need cloud-based webinar software since these companies struggle to manage their limited resources. Additionally, SMBs favor cloud-based solutions because of their low cost and ease of use. Advanced features like live chat, private messages, highlight comments, and Webinarjam.com offer speaking privileges and living webinar software from California. By enhancing participant communication, these features enhance the consumer experience, which in turn is driving up demand for live webinar software.

Competitive Landscape

Key players within the global live webinar software market include 

• Community Brands Hold Co LLC 
• Demio Inc 
• BigMarker (Cloud) 
• Internet MegaMeeting LLC 
• GetResponse 
• LogMeIn Inc. 
• Genesis Digital LLC 
• EasyWebinar.com 
• Zoom Video Communications Inc.

Global Live Webinar Software Market is segmented as follows:

By Deployment Type

• Cloud-based
• On-Premises

By Application

• Sales & Marketing
• Training & Onboarding
• Education
• Others

By End-user

• Small and medium-sized enterprises
• Large Enterprises

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America