Movie Merchandising Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

According to the report published by Facts & Factors, the global Movie Merchandising Market size was worth around USD 149 billion in 2019 and is predicted to grow around USD 280 billion by 2026 with a compound annual growth rate (CAGR) of roughly 7% between 2020 and 2026. The report analyzes the global Movie Merchandising Market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the Movie Merchandising Market.

The report encompasses the forecast as well as analysis of the Movie merchandising market on the global and regional level. The study displays historical data of 2016 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion). Additionally, the market growth drivers, opportunities, limitations, and trends are also included in the global movie merchandising market report. 

We have included industry analysis models in our report and extensively demonstrated the key business strategies and competitive landscape of the global movie merchandising market in our study. Our study also includes an analysis of Porter’s Five Forces framework for understanding the competitive strategies used by market competitors. It also encompasses PESTLE analysis and SWOT analysis.

Key Insights from Primary Research

• As per our primary respondents, the global movie merchandising market is set to grow annually at a rate of around 7%.
• It was established through primary research that the global movie merchandising market was valued at around USD 149 billion in 2019.
• The “Apparel” category, on the basis of product type segmentation, was the leading revenue-generating category accounting for around 37% share, in 2019
• On the basis of end-user segmentation, the “Youth” category held the leading share at around 55%, in 2019.
• Based on the region, North America is expected to dominate the target market.

Key Recommendations from Analysts

• As per our analysis, the global movie merchandising market is growing at high CAGR.
• Growing at a CAGR around 7.2%, the global movie merchandising market provides numerous opportunities for all of the involved stakeholders across the entire value chain.
• Our analysts have identified Apparels as are dominating segment for the global movie merchandising market in terms of product type segment.

Market Attractiveness – By product type

The report also offers an in-depth analysis of the market share of each industry player and gives an outline of the market position of key players in the global movie merchandising market. Moreover, the study offers wide coverage of key strategic improvements witnessed in the market such as acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, R&D activities, and geographical expansion of key players of the global movie merchandising market.

The study provides a decisive view of the global movie merchandising market by segmenting the global movie merchandising market based on Product type, end-user, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2020 to 2026. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

One of the market drivers for this market can be the promotional strategy as the concept of movie merchandising is supposed to be the success for the film producers as it plays a major role in boosting the box office income and sometimes it crosses the expected income also. However, counterfeit products ie fake products are available in the market to take advantage of the superior value of the original product.

Report Scope

The global movie merchandising market is segmented based on product type and end-user. Product type-wise, the market is classified into Home décor, Toys product, Accessories, Apparel, and Others. In terms of End-user, the market segment is sectored into Men, Women, and Youth.

Key players operating in the global movie merchandising market industry are

• Sony Corporation
• Paramount Pictures Corporation
• Warner Bros. Entertainment Inc.
• Huayi Brothers Media Corp
• Beijing Enlight Media
• Lions Gate Entertainment Corp
• NBCUniversal Media LLC
• Nickelodeon
• Toei Company Ltd
• The Walt Disney Company
• Toho Co.Ltd.

Key market players in the target market are focusing on strategic partnerships such as mergers and acquisitions in order to get a competitive edge in the global market.

This report segments the movie merchandising market as follows:

Global movie merchandising Market: By Product Type Analysis

• Home décor
• Toys products
• Apparels
• Accessories
• Others

Global movie merchandising market: By End-user Segment Analysis

• Men
• Women
• Youth

Global movie merchandising market: Regional Segment Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-East Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• The Middle-East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle-East Africa

Key Pointers Addressed by the Report

• Historical data and forecast analysis of the market
• Drivers and Restraints affecting market dynamics
• Exhaustive analysis about the future market trends
• Comprehensive information about the leading market segments and region
• Strategic developments made by the competitive players and in-depth analysis of its impact on market growth.