Online Sex Toys Market Size, Share Global Analysis Report, 2021 – 2026

Industry Insights

[197+ Pages Report] According to a survey report released by Facts and Factors, the global online sex toys market was valued at USD 12,360.0 Million in 2020 and is predicted to reach USD 18,100.0 Million by the end of 2026, rising at a CAGR of nearly 5.60% between 2021 and 2026.

Market Overview

Sex toys, often known as adult toys or "marriage aids," are devices that individuals use to increase the amount of pleasure they get from sex or masturbation. If someone has a sexual dysfunction or a medical condition, sex toys can sometimes be used for medicinal purposes. Sex toys come in a variety of shapes and sizes, and individuals use them for a variety of reasons. It's perfectly OK to use sex toys, but also acceptable to refrain from doing so - it's a personal choice, and everyone is different. There is no danger in using sex toys as long as they are used responsibly. Sex toys are used by a wide range of people for a variety of reasons. For some people, using sex toys is the simplest (or only) method to achieve an orgasm – this is especially true for those with vulvas. People may use sex toys to assist them in masturbating. During sex with their partners, people also utilize sex toys. Certain sex toys may assist transgender, nonbinary, or gender nonconforming persons establish their gender identity or reducing gender dysphoria.

Industry Growth Factors

One of the major factors driving the popularity of sex toys is the growing number of E-commerce platforms. Despite the fact that the usage of sex toys is becoming more common in the region, the majority of consumers in North America prefer to keep their identities hidden while purchasing sex toys. Customers can disguise their identities when purchasing such items on an online or E-commerce platform, which has led to a surge in the purchase of sex toys. Furthermore, due to the significant market potential, a large number of industry participants are aggressively joining the market.During the projected period, the market is likely to be driven by increased spending capacity and a better quality of life in developing economies. Adult novelty items are becoming more widespread in the sexual health sector, increasing appeal among people of all ages. The acceptance of the LGBTQ population, as well as a growing desire among women in experimenting with sexual health products without trepidation, is boosting product uptake and thereby driving the market. Liberalization, social media penetration, and the impact of pop culture have all contributed to a greater awareness of the significance of sexual health.

Segmentation Analysis

The global online sex toys market is segregated based on product, material, price range, end-user, and region.

Adult vibrators, dildos, masturbatory, sex dolls toys, erection rings, and others make up the product segment of the global online sex toys industry. Based on material type, the global online sex toys industry is categorized into metal, plastic, silicone, glass, and others. Mid-range/ economy and premium/ luxury are the price range segment of the global online sex toys market. Based on end-user type, the industry is segmented into women and men.

Report Scope

Regional Analysis

The global online sex toys market is divided into four regions based on geographical analysis: North America, Europe, Asia Pacific, Latin America, and The Middle East and Africa. North America dominated the market, accounting for 33.8% of total sales in the sex toys industry. This is due to the existence of various producers and merchants that make items easily accessible. According to a poll done in the United States, 53.0% of people use sex toys to improve their sexual experience. During the projection period, demand for adult novelty goods is anticipated to rise due to increased social acceptability and a more liberal sexual lifestyle in the United States and Canada, as well as the presence of various adult stores.

Competitive Players

Some main participants of the global online sex toys market are

• California Exotic Novelties
• LLC
• Church and Dwight Co. Inc.
• Doc Johnson Enterprises
• FUN FACTORY GmbH
• Kanojo Toys
• LELOi AB
• LifeStyles Healthcare Pte Ltd.
• Lovehoney Group Ltd.
• Luvu Brands Inc.
• Meiki Toys.com
• MS Factory
• Naughty Nights
• PrivyPleasures.com
• Reckitt Benckiser Group Plc
• TENGA Co. Ltd.
• TOMAX USA

By Product Type

• Adult Vibrators
• Dildos
• Erection Rings
• Masturbators
• Sex Dolls Toys
• Others

By Material

• Metal
• Silicone
• Plastic
• Glass
• Others

By Price Range

• Premium/ Luxury
• Mid-Range/ Economy

By End-User

• Premium/ Luxury
• Mid-Range/ Economy

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of the Middle East & Africa