Sales Force Automation (SFA) Market Size, Share Global Analysis Report, 2021 - 2026

Industry Insights

[180+ Pages Report] Facts & Factors recently published  “Global Sales Force Automation (SFA) Market” report encompasses the spectacle of the analytics of the market. In this study, the global sales force automation (SFA) market will be valued to be USD 14.5 Billion in the year 2026 from an initial value of USD 6.7 Billion in the year 2020 at a CAGR value of 8.7%.

Market Overview

Salesforce automation tools is the inclusion of automation for the sole benefit of increasing efficiency during all parts of the sales process. SFA tools pivot their focus on repetitive and administrative tasks which are often deemed as important; however, are highly time-consuming. These software tools usually automate tasks that are often interpolated from the input parameters. Integrated tasks such as reporting and analytics tools are incorporated within these tools for added functionalities.

Industry Growth Factors

The global sales force automation (SFA) market is expected to witness a higher growth stage during the forecast period due to attributing factors owing to rising adoption of cloud-based SFA tools coupled with increased demand for sales forecasting tools from sectors pertaining to banking, retail, and IT & communication to name a few. Additionally, the integration of features such as artificial intelligence and machine learning coupled with the deployment of cloud technology is expected to increase the footprint of the global sales force automation (SFA) market during the forecast period. Moreover, increasing functionality of the SFA tools in terms of automating, expanding, and supercharging measures coupled with predictive lead scoring solutions are expected to boost the growth of the global sales force automation (SFA) market during the forecast period.

The global sales force automation (SFA) market is expected to be driven by factors attributing to lead management over sales, forecasting and opportunity management, contact management, relation management, and analytics-based solutions to name a few. Factors pertaining to the rising demand for streamlining the sales processes and effective utilization of workspace measures are expected to boost the global sales force automation (SFA) market during the forecast period. However, the higher cost of implementation and a requirement of higher-skilled workforce are expected to hamper the growth of the global sales force automation (SFA) market during the forecast period.

Segmentation Analysis

The global sales force automation (SFA) market is segmented into deployment mode, enterprise size, application, industry vertical, and region.

On the basis of deployment mode, the global sales force automation (SFA) market is divided into cloud-based and on-premises. The cloud-based segment is expected to witness the largest market share during the advent of the forecast owing to the rising utility of the cloud-based platform coupled with the integration of lead generation, marketing, sales, customer services, and business analytics, among others.

On the basis of enterprise size, the global sales force automation (SFA) market is categorized into large enterprises and SMEs.The segment pertaining to large enterprises is expected to witness the largest market share during the advent of the forecast owing to increasing budget in terms of automating and streamlining processes to meet the rising number of larger enterprises on a global purview.

On the basis of application, the global sales force automation (SFA) market is segmented into lead management, sales forecasting, order and invoices management, opportunity management, and others. From these, the lead management segment is expected to occupy the largest market share during the advent of the forecast owing to the primary functionality of the latter segment in terms of creating, assigning, ordering, and invoice management formats coupled with optimizing campaigns across all marketing opportunities to name a few.

Based on industry verticals, the global sales force automation (SFA) market can be fragmented across BSFI, retail, healthcare, IT & telecom, manufacturing, and others. The segment pertaining to BSFI is expected to witness the largest market share during the advent of the forecast owing to combinative opportunities for the latter segment in terms of opportunity management, lead management, and customer relationship management coupled with rising functionality of customizable interface solutions to name a few.

Report Scope

Regional Analysis

North America is expected to witness the largest market share during the advent of the forecast owing to rising investment measures from large organizations coupled with the integration of AI-based measures across the key market participants in the region to name a few. Additionally, the rising availability of cloud-based software coupled with the rising number of reliable vendors in the region is expected to increase the footprint of the sales force automation (SFA) market during the forecast period. Asia-Pacific is expected to witness the fastest growing CAGR during the advent of the forecast owing to the rising retail, banking, and financial services in the region coupled with AI-based sales forces automation measures to name a few.

Competitive Players

The key market participants for the global sales force automation (SFA) market are:

• Salesforce.com Inc.
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• Bpm’online
• Apteam Inc.
• Zoho Corporation
• INFOR Inc.
• CRMNEXT
• SugarCRM
• Pegasystems
• Infusionsoft

By Deployment Mode Segment Analysis

• Cloud Based
• On-Premises

By Enterprise Size Segment Analysis

• Large Enterprises
• SMEs

By Application Segment Analysis

• Lead Management
• Sales Forecasting
• Order & Invoices Management
• Opportunity Management
• Others

By Industry Verticals Segment Analysis

• BSFI
• Retail
• Healthcare
• IT & Telecom
• Manufacturing
• Others