U.S. Education Market Size, Share Global Analysis Report, 2022 – 2030

Industry Insights

[214+ Pages Report] According to the report published by Facts and Factors, the U.S. education market size was worth around USD 1.41 trillion in 2021 and is predicted to grow to around USD 3.12 trillion by 2030 with a compound annual growth rate (CAGR) of roughly 4.21% between 2022 and 2030. The report analyzes the U.S. education market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the U.S. education market.

Market Overview

Education in the United States is one of the most sought-after educational programs across the globe. It is offered in both public and private schools along with people who work on homeschooling events. The State government is the responsible authority that sets the educational standards, oftentimes mandating standardized exams and tests for kindergarten to 12th standard (K-12) students in the schools that qualify as public schools and secure funds from government bodies. The State government monitors or supervises universities and state colleges with the help of the board of regents. In the case of private institutes, they are free to determine the educational standards by drafting their own staffing policies and practices along with the study curriculum.

Private institutes can voluntarily get themselves accredited with the aid of independent regional authorities that provide such services; however, state regulations may apply in such cases. Most of the students get educational certificates from state-funded public education units and a relatively lesser percentage of students go to private schools. Although homeschooling is an option, in 2013, only 3% of the students were homeschooled. Almost all private or public schools provide higher secondary education whereas postsecondary is classified as a college curriculum.

Key Insights

• As per the analysis shared by our research analyst, the U.S education market is estimated to grow annually at a CAGR of around 4.21% over the forecast period (2022-2030)
• In terms of revenue, the U.S. education market size was valued at around USD 1.41 trillion in 2021 and is projected to reach USD 3.12 trillion, by 2030.
• The market is projected to grow at a significant rate due to the growing number of international students
• Based on content segmentation, text content was predicted to show maximum market share in the year 2021
• Based on end-user segmentation, higher education was the leading user in 2021
• On the basis of region, Massachusetts was the leading revenue generator in 2021

Growth Drivers

• Growing number of international students to drive market demand

The global U.S. Education market is projected to benefit from the rising number of international students visiting the country for higher studies. Every year millions of students apply to the various technical and non-technical institutes housed in the US. The region offers quality education in almost all sectors including research, information technology, business administration programs, music, and film making to name a few. The US hosts a number of long-term and short-term courses which benefits the overall growth in the segment since students have a wide range of educational programs to choose from. As per estimates, more than 100 million students apply to US colleges annually. Some of these entities are world-renowned and students have to crack a number of competitive exams to enter their courses, making them exclusive in turn generating higher curiosity amongst the students.

Restraints

• High cost to restrict market expansion

The regional education market may witness growth restrictions due to the high cost of the programs, especially niche or technical subjects. The total expense of tuition fees along with accommodation and other expenses for a bachelor's degree in computer science is around USD 80,000. The total expense varies from one course to another but they are all generally big-budget courses. Many international students as well as American citizens are unable to pursue these programs because of such high numbers.

Opportunities

• Growing sponsorship programs to provide growth opportunities

Many colleges in the US have dedicated centers that handle sponsorship programs for students from all backgrounds and certain education or sports credits. For instance, the Massachusetts Institute of Technology, one of the world’s most prestigious private land-grant research universities, offers scholarships to almost 58% of the institute’s undergraduates for further studies. They also offer 100% scholarships to international students after meeting college grant requirements. Other factors like assistance in finding part-time jobs while studying and the growing number of research grants could attract more students during the forecast period.

Challenges

• Reports of overcrowding to challenge the market expansion

A study conducted by the National Center for Education Statistics concluded that almost 14% of the schools in the country were exceeding the maximum capacity of students. This aspect could potentially lead to the fall of the country’s education system since at present times more emphasis needs to be paid to providing equal attention to all students. However, overcrowded classrooms make it difficult for the teachers to achieve the goal.

Segmentation Analysis

The U.S. Education Market is segmented based on content, type, end-user, smart learning mode, and region

Based on content, the global market is divided into video-based content, audio-based content, and text content

• In 2021, the segmental growth was driven by the text content segment since it is the most commonly used method for knowledge transfer across all age groups
• The growth in video-based content can be expected to be driven by the growing inclination of schools and colleges toward e-learning activities as well as leveraging the benefits of technology to improve the quality of educational sessions
• Higher-grade classes generally run on a hybrid of text, audio, ad video-based classes
• As per estimates, the collective spending of states, the US federal government, and school districts on technology ranges between USD 26 billion to USD 41 billion

Based on type, the global market is divided into on-premise and cloud

Based on learning mode, the global market is divided into blended learning, collaborative learning, simulation-based learning, virtual instructor-led learning, and webinars

Based on end-user, the global market is divided into pre-K, K-12, and higher education

• The regional market registered massive growth in the higher education system by dominating almost 42.01% of the market share in 2021
• The high cost of education and the rising number of regional and international students are the major reasons for the segmental growth
• The majority of the students studying in the K-12 segment attend public schools which are government funded. In this segment, the state is estimated to spend USD an average of 13,100 per student per year

Recent Developments:

• In January 2023, an Indian student from the Punjab Agricultural University (PAU) studying in the department of processing and food engineering, secured a 100% funded position as a graduate research assistant at the State University of New York - College of Environmental Science and Forestry. The selected students will get to work on a project that has received direct funding from the US department of agriculture (USDA)
• In April 2022, Capgemini, a multinational information technology services and consulting company, announced the launch of a new research project in collaboration with MIT. The program will focus on generating new patterns for building higher trust in autonomous and artificial intelligence systems

Report Scope

Countries Analysis

• Massachusetts to lead with the highest growth

The U.S. Education market is projected to witness a massive growth in the state of Massachusetts since it is home to many of the world-renowned and the country’s top institutes. The state has the top ranking in terms of the quality of public schools. It is also the second most educated state in the country. As per statistics, around 90.41% of the state’s adult population has completed high school learning whereas the percentage of students with a bachelor’s degree stands at 43%.

New Jersey is another state that contributes significantly to the regional market, especially in the K-12 segment where it is ranked as the region influenced by the quality of education. The state earned the position of ‘best school system’ for two consecutive years in 2022 awarded by the WalletHub website. Regions like Alabama, Oklahoma, Mississippi, and West Virginia are named as the regions with the worst public school systems.

Competitive Analysis

• Desire2Learn 
• Adobe Systems Inc. 
• Wall Family Enterprise 
• Pearson Plc. 
• Educomp Solutions Ltd. 
• Cisco Systems 
• MIT

The U.S. Education Market is segmented as follows:

By Content Segment Analysis

• Video-Based Content
• Audio-Based Content
• Text Content

By Type Segment Analysis

• On-Premise
• Cloud

By End-User Segment Analysis

• Pre-K
• K-12
• Higher Education

By Smart Learning Mode Segment Analysis

• Blended Learning
• Collaborative Learning Plan
• Simulation Based Learning
• Virtual Instructor Led Training
• Webinars