Virtual Fitness Market Size, Share Global Analysis Report, 2021 – 2026

Industry Insights

[197+ Pages Report] The latest findings and offers on the virtual fitness market released by Facts & Factors in a neatly titled “Global Virtual Fitness Market”. In this report, the global virtual fitness market was valued at USD 6,902.3 Million in the year 2020 and will grow at an estimated CAGR rate of 27.8% to an overall value of USD 54,261.3 Million by 2026.

Market Overview

Virtual fitness are a format of delivery of services that are often provided over-the-air (OTA) by means of online communication for a wide range of services. These services often pertain to exercises that are aimed at keeping the intended user at a fit and lean physique in terms of setting fitness goals, tracking caloric intake, gathering workout ideas, and sharing progress on social media in some cases. These platforms often have the ability to reach a wider audience base as users can work in tandem for achieving a common goal.

Industry Growth Factors

The global virtual fitness market is expected to be driven by flexibility of services offered by the latter coupled with integration of a wider forms of exercise measures such as yoga and meditation to name a few. Additionally, the increasing number of the working population requiring fitness routines on an irregular time schedule coupled with increased smartphone and connectivity measures is expected to increase the footprint of the global virtual fitness market during the forecast period. Moreover, pro-fitness solutions and fitness policies coupled with increased adoption of fitness solution in the global overview is expected to open new revenue opportunities for the global virtual fitness market during the forecast period.

The global virtual fitness market is expected to be driven by the increasing advent of the ongoing pandemic which has given rise to social distancing measures coupled with work from home timelines to name a few. Furthermore, the global virtual fitness market is expected to reach a wider consumer base by a shifting tradition of people from gyms and offline fitness institutions towards virtual fitness solutions. However, lack of awareness regarding online fitness programs are expected to decrease the market share during the forecast period.

Segmentation Analysis

The global virtual fitness market is segmented into streaming type, sessions, devices, revenue model, and regions.

The global virtual fitness market is divided into live & on-demand on the basis of streaming type. The segment pertaining to live is expected to witness the largest market share during the advent of the forecast owing to factors pertaining to variety of content, comfort, and convenience measures coupled with integration of services owing to pilates, yoga, toning and dancing classes to name a few. The global virtual fitness market is bifurcated into groups and solo on the basis of sessions. The group sessions segment is expected to witness the largest market share during the advent of the forecast owing to increased adoption of group sessions for workout owing to factors pertaining to postural alignment, improving robust strength, and enhanced functional fitness measures to name a few. The global virtual fitness market is fragmented into smart TV, smartphones, laptops, desktops & tablets, and others on the basis of devices. The smartphones segment is expected to witness the largest market share during the advent of the forecast owing to increasing popularity of fitness applications in the sector coupled with increased adoption of smartphones for the usage of mobile applications to name a few. Based on revenue model, the global virtual fitness market is segregated into subscription, advertisement, and hybrid. The segment pertaining to hybrid is expected to occupy the largest market share during the advent of the forecast owing to increased number of consumers combining the ability to try the free sessions coupled with those willing to buy the subscription plans to name a few.

Report Scope

Regional Analysis

Asia-Pacific is expected to witness the largest market share during the advent of the forecast owing to increasing internet penetration solutions in the region coupled with the increasing demand for virtual fitness applications from emerging economies such as China and India to name a few. Additionally, increasing working population coupled with a hectic lifestyle of the patrons is expected to increase the footprint of the virtual fitness market during the forecast period. Moreover, internet proliferation and increased adoption of smartphones among the general population is expected to open new revenue opportunities for the virtual fitness market during the forecast period.

Competitive Players

The key market participants in the global virtual fitness market are Fitbit, Inc., ClassPass, Inc., FitnessonDemand, Peloton, Wellbeats, Inc., REH-FIT, Les Mills International Ltd., Sworkit, Navigate Wellbeing Solutions, Peerfit, Inc., Viva Leisure, Wellbeats, Inc., Zwift, Csharter Fitness, Inc., Wexer, Fittr, and MoveGB, among others.

• Fitbit Inc.
• ClassPass Inc.
• FitnessonDemand
• Peloton
• Wellbeats Inc.
• REH-FIT
• Les Mills International Ltd.
• Sworkit
• Navigate Wellbeing Solutions
• Peerfit Inc.
• Viva Leisure
• Wellbeats Inc.
• Zwift
• Csharter Fitness Inc.
• Wexer
• Fittr
• MoveGB

By Streaming Type Segment Analysis

• Live
• On-Demand

By Sessions Segment Analysis

• Group
• Solo

By Devices Segment Analysis

• Smart TV
• Smartphones
• Laptops
• Desktops & Tables
• Others

By Revenue Model Segment Analysis

• Subscription
• Advertisement
• Hybrid