According to the report published by the Facts & Factors, global demand for the menstrual cups market was estimated at approximately USD 720.6 Million in 2020 and is expected to generate revenue of around USD 980.4 Million by the end of 2026, growing at a CAGR of around 5.5% between 2021 and 2026.
A menstrual cup is a female hygiene product that prevents the menstrual fluid from leaking into clothes. It is inserted into the vagina during the menstruation period. The cups are usually made up of flexible silicone that is of superior medical grade material and approved scientifically for use in the body. It does not have harmful chemicals, additives, or absorbency gels in it.
The cups are bell-shaped and have a stem at their top. Also, it helps in easy travel during the menstruation cycle and does not interfere in the normal working as well as cleaning process in your body. In addition, it is easy to use, safe, cost-effective, hygienic, and fully compatible with one’s routine. Besides, the menstrual cups are endorsed as more eco-friendly and reasonable than pads and tampons and are a good option for upgrading from pads and tampons.
The global menstrual cup market is anticipated to grow at a significant growth rate during the forecast period. The increase in the adoption of menstrual cups and the growing awareness for superior feminine hygiene products among women are major factors driving the global menstrual cup market.
Additionally, the menstrual cups help in preventing the menstrual odor, are more hygienic in comparison to the pads and tampons and can hold more blood than pads or tampons. Also, these cups are made up of medical-grade researched material, making them safe to be placed in the body. These all aspects are expected to propel the global menstrual cup market expansion in the forthcoming years.
Moreover, the rise in the number of awareness campaigns carried out by women communities, educational institutes, manufacturers is another factor responsible for the market growth. The menstrual cups are obtainable at different prices that are ranging from low to high and offer absolute protection from leaking. Besides, the awareness regarding safety and sanitary protections, the ease of use of menstrual cups in emerging nations will likely create lucrative opportunities for the menstrual cups market.
However, some restraining factors such as the conservative societies in some countries have a low level of acceptance of menstrual cups, and sometimes menstrual cups that are made of latex can cause allergic reactions, these might hamper the market expansion.
The global menstrual cups market is classified into product type, material type, and distribution channel.
On the basis of the type of product, the global menstrual cups market is divided into disposable and reusable. Based on the type of material, the global menstrual cups market is divided into natural gum rubber (latex), medical grade silicones, and thermoplastic elastomer (TPE). In terms of the distribution channel, the global menstrual cups market is bifurcated into online stores and pharmacies & retail stores.
Report Attribute |
Details |
Market Size in 2020 |
USD 720.6 Million |
Projected Market Size in 2026 |
USD 980.4 Million |
CAGR Growth Rate |
5.5% CAGR |
Base Year |
2020 |
Forecast Years |
2021-2026 |
Key Market Players |
Blossom Cup, Fleurcup, Diva International Inc., Intimina, SckoonCup, Lune Group Oy Ltd., Jaguara s.r.o., Lunette, VCup, Lena Cup, Saalt LLC, Mooncup Ltd., Me Luna GmbH, Sterne (Si-Line), Anigan, Yuuki Company s.r.o., The Flex Company, FEMCAP, Irisana S.A, LADYCUP, Ruby Life Ltd., The Keeper Inc., and FemyCycle |
Key Segment |
By Product Type, By Material Type, By Distribution Channel, and By Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Geographically, the menstrual cups market is classified into North America, Europe, Asia-Pacific, and Latin America, and the Middle East & Africa. In terms of region, North America is contributing to the major market in the global menstrual cup market and is expected to remain dominant in the forthcoming years.
The high growth in this regional market can be attributed to the increasing number of women population along with the growth in the requirement of environment-friendly feminine hygiene products in the region. Moreover, more than 50 percent of the women population base in the United States is in the 12-50 age groups, among which 70 percent uses tampons.
Furthermore, the increase in the awareness associated with the advantages of using menstrual cups, and the availability of high disposable income between the women population is also propelling the regional market growth. Additionally, Latin America and the Middle East & Africa is projected to be the fastest-growing region in the global menstrual cup market owing to the rising campaigns, which are launched to encourage awareness about the benefits of using menstrual cups as well as the growing number of working women populations in the region.
Moreover, the key companies are providing accessories such as soap strips, hand sanitizer pens, coin tissues, and also menstrual cups are offered in numerous colors to draw customer attention.
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