Mental Health Apps Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[209+ Pages Report] According to Facts and Factors, the global mental health apps market size was valued at USD 5.30 billion in 2022 and is anticipated to reach USD 16.97 billion during the forecast period. The mental health apps industry is likely to grow with a CAGR of 15.61% between 2023-2030.

Market Overview

The mental health apps are the mobile programmed framework to help people manage and improve their mental well-being. These apps are excellent at addressing a variety of mental health issues and offer appropriate resources and solutions to help people overcome their mental problems.

Key Insights

• As per the analysis shared by our research analyst, the global mental health apps market size is estimated to grow annually at a CAGR of around 15.61% over the forecast period (2023-2030).
• In terms of revenue, the global mental health apps market size was valued at around USD 5.30 billion in 2022 and is projected to reach USD 16.97 billion by 2030.
• Rising mental health awareness is driving the growth of the global mental health apps market.
• Based on the end users, the home care settings segment is growing at a high rate and is projected to dominate the global market.
• Based on the applications, the depression and anxiety management segment is projected to swipe the largest market share.
• Based on the platforms, the iOS segment is the fastest-growing segment in the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.           

Growth Drivers

• Rising mental health awareness is driving the growth of the global market.

The increasing awareness among people regarding mental health issues is helping them acknowledge the importance of mental health apps. This initiative will significantly boost the growth of the global mental health apps market in the forthcoming years.

Also, this awareness among people is reducing the societal stigma regarding mental illness. As a result, more and more people are coming forward to seek help and support through digital sources like mental health apps to manage their mental health concerns.

For instance, Travelers came up with an innovative mobile app for injured employees in November 2022. This app is named Wysa for Return to Work. It helps release psychosocial barriers for injured employees.

Restraints

• Lack of digital literacy is expected to hamper the growth of the global market.

Not everybody has the knowledge of using digital technology. Lack of digital literacy skills among individuals all across the globe is expected to negatively impact the growth trajectory of the mental health apps industry. Many people are still not aware of the benefits offered by these mental health apps, and therefore, it limits their access to these apps.

Opportunities

• Government initiatives and corporate wellness programs are likely to foster growth opportunities in the global market.

Governments all across the globe are promoting mental health programs to improve the mental health of the people. As a part of the programs, the government is launching several public health initiatives that allow individuals to access mental health programs via digital technology and overcome their mental concerns.

Moreover, several big companies are also offering mental health apps to improve the mental health and wellness of their employees in order to enhance the productivity and creativity of their organizations. For instance, Headspace Health successfully acquired Shine App in September 2022 to offer mental health support to people all around the world.

Challenges

• Limited evidence-based content is a big challenge in the global market.

There is no standardization in the market regarding the safety and effectiveness of mental health apps. It subjects the content produced by these apps. Therefore, such a landscape is expected to slow down the growth trajectory of the global mental health apps market in the forthcoming years.

Segmentation Analysis

The global mental health apps market can be segmented into end-users, applications, platforms, and regions.

By end-users, the market can be segmented into medical hospitals, home care settings, and others. The home care settings segment accounts for the largest share of the mental health apps industry due to the shift in perception of people on accessing and managing their mental health.

There is a surging trend of consumer-driven mental care practices, which lead individuals to take proactive steps to manage their mental well-being. Mental health apps have emerged as a crucial tool to access mental healthcare services through digital devices. This accessibility helps people seek support in the comfort of their own homes. The mental health care apps help people address their mental health issues privately. Many people are not confident enough or hesitate to share their mental status openly.

Therefore, these apps can help people access the services on their level of privacy and discretion at their own schedule. These apps also help people in rural or remote areas with no access to mental health services. These apps help people in remote areas seek mental health services without the need to travel long distances to urban areas, which has also widened the scope of the segment.

By application, the market can be segmented into medication management, stress management, depression and anxiety management, and others. The depression and anxiety management segment is likely to dominate the global mental health apps market during the predicted period.

The growing prevalence of depression and anxiety cases is one of the major factors driving the growth of the segment. Many people experience the symptoms of depression and anxiety at some point in their lives, which creates a huge demand for these apps globally. Moreover, the growing awareness regarding depression has also encouraged people to ask for various resources and help in managing their mental health conditions.

Furthermore, these apps also offer a variety of techniques and approaches like cognitive behavior therapy, relaxation exercises, mindfulness, and other self-help resources to treat depression and anxiety issues effectively. Such diversity in managing this issue is likely to help a number of people with different user preferences.

By platform, the mental health apps industry can be segmented into iOS, Android, and others. The iOS segment is projected to witness notable growth in the forthcoming years. An increasing number of iOS users globally is contributing towards the high growth rate of the segment.

Also, iOS user demographics often belong to a group with a higher capacity and willingness to invest in mental wellness services, which in turn, is another primary reason for the growth of the segment. People belonging to this group are more willing to explore and pay for mental health apps. Moreover, the iOS devices come with built-in health fitness tracking features, which enhance the functionality of mental health apps and offer a whole more holistic ecosystem to users.

Report Scope

Regional Analysis

• North America to dominate the global market during the projected period.

North America accounts for the largest share of the global mental health apps market because the region is rapidly growing in the field of the digital healthcare sector. Canada and the United States are expected to see a significant surge in demand for these apps because of the growing awareness and education among people regarding mental health issues.

A large number of people are using smartphone apps with strong internet connectivity, which is likely to contribute heavily towards the high popularity of these apps. The region is witnessing high cases of mental health issues and, therefore, poses a huge demand for tools and resources to help individuals manage their mental well-being.

Also, the healthcare organizations in the region are increasingly investing in mental healthcare campaigns and initiatives. Moreover, several big companies are also launching employee wellness programs to improve the productivity of their employees. Integration of mental healthcare services with the broader healthcare ecosystem is likely to further support the growth trajectory of the regional market in the forthcoming years.

Asia Pacific is also likely to see a steady growth rate in the forthcoming years because the region is highly diverse and populous. This diversity creates a demand for a wide range of mental health apps to cater to holistic mental care needs. Mental health issues are viewed differently in the Asia Pacific region. Society has stigmatized the mental health issues in the region.

However, people are becoming more open to addressing and discussing their mental health status, which in turn poses a huge demand for mental health apps in the region. Governments in the region are also launching mental health campaigns to promote the well-being of people. These initiatives are aimed to reduce the societal stigma, increase awareness, and increase the access of people to various self-help and mental healthcare resources.

For instance, The Maharashtra University of Health Sciences came up with the Center's mental wellness app for medical students in November 2022. This app is named "Mental Health and Normalcy Augmentation System" (MANAS) and is available across 469 colleges in India.

Competitive Analysis

The key leaders in the global mental health apps market include:

• Headspace
• Calm
• Talkspace
• BetterHelp
• Moodfit
• Woebot
• Youper
• Sanvello
• Breethe
• Moodpath
• Simple Habit
• Happify
• Flow and Youper Inc.
• Recovery Record Inc

For instance, Mayo Clinic partnered with K Health in January 2022 to come up with unique solutions to treat hypertension in a better way using artificial intelligence.

The global mental health apps market is segmented as follows:

By End Users Segment Analysis

• Medical Hospitals
• Home Care Settings
• Others

By Applications Segment Analysis

• Medication Management
• Stress Management
• Depression And Anxiety Management
• Others

By Platforms Segment Analysis

• iOS
• Android
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America