Personalized Nutrition Market Size, Share Global Analysis Report, 2024 – 2032

Industry Insights

[221+ Pages Report] According to Facts & Factors, the global personalized nutrition market size was valued at USD 13.35 billion in 2023 and is predicted to surpass USD 46.31 billion by the end of 2032. The personalized nutrition industry is expected to grow by a CAGR of 14.82% between 2024 and 2032.

Market Overview

Personalized nutrition refers to using diet and health approaches to serve the dietary requirements of individuals with nutritional products. However, personalized nutrition works by analyzing an individual's health conditions, preferences, dietary concerns, and many other aspects. This concept also includes genetic, psychological, and lifestyle factors to predict people's health metrics.

Personalized nutrition starts by assessing the individual's health status and other important metrics like activity level, age, gender, medical history, and others. Personalized nutrition has better health outcomes as it addresses the specific health conditions of the people and their nutritional deficiencies.

Key Insights

• As per the analysis shared by our research analyst, the global personalized nutrition market size is estimated to grow annually at a CAGR of around 14.82% over the forecast period (2024-2032).
• In terms of revenue, the global personalized nutrition market size was valued at around USD 13.35 billion in 2023 and is projected to reach USD 46.31 billion by 2032.
• Growing health consciousness is driving the growth of the global personalized nutrition market.
• Based on product types, the active measurement segment is growing at a high rate and is projected to dominate the global market.
• Based on end-users, the direct-to-consumer segment is anticipated to grow with the highest CAGR in the global market.
• Based on the applications, the standard supplements segment is projected to swipe the largest market share.
• Based on forms, the capsule segment is expected to dominate the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.

Growth Drivers

• Growing health consciousness is driving the growth of the global market.

Rising awareness among consumers regarding their health and wellness is one of the major reasons for the high growth rate of the global personalized nutrition market. People are more inclined to adopt different diet plans according to their health goals, such as high energy levels, weight management, and many others.

Also, the rising prevalence of chronic diseases all across the globe is another major factor likely to positively impact the growth trajectory of the industry. Chronic diseases like diabetes, obesity, cardiovascular issues, and many others are rising among people, and therefore, individuals are inclined towards nutritional interventions like personalized nutrition to mitigate such issues.

Additionally, the growing investments in research and development activities are further expected to revolutionize the industry. Companies are adopting nutritional-based, research-backed products that have proven results.

Therefore, such a landscape is driving the growth of the market. For instance, Wellness Coaches USA LLC successfully acquired Benovate, a leading digital health platform, in 2021. It is expected to extend the capabilities of the digital healthcare sector.

Restraints

• Lack of standardization is expected to hinder the growth of the global market.

There are no standard guidelines for products in the personalized nutrition industry, which further leads to inconsistencies and many other malpractices in product offerings. Therefore, these factors are expected to hinder the growth of the personalized nutrition industry. Also, the high cost of personalized solutions is another major factor likely to negatively impact the growth of the industry.

Opportunities

• Boom of e-commerce is expected to foster growth opportunities in the global market.

The rise of e-commerce and D2C models is driving the growth of the global personalized nutrition market during the forecast period. People can buy health products online with customized meal plans. Also, technological advancements like biometrics, genomics, and mobile health apps are expected to revolutionize the industry.

Additionally, the growing aging population globally is further expected to fuel the growth of the market. Aged people have many specific health concerns like cognitive functions, bone health, immune support, and many others, which demand personalized nutritional solutions.

For instance, Herbalife Nutrition came up with Herbalife One in 2022. It is a new-age digital transformation initiative that is helping companies integrate distributors and customers globally.

Challenges

• Limited awareness is a big challenge in the global market.

Lack of awareness among people regarding personalized nutrition is a big challenge that is expected to negatively impact its widespread adoption. Also, consumers are quite skeptical regarding the implications of these products on human health.

Segmentation Analysis

The global personalized nutrition market can be segmented into product types, end-users, applications, forms, and regions.

On the basis of product types, the market can be segmented into standard measurement and active measurement. The active measurement segment is likely to dominate the personalized nutrition industry during the forecast period. The boom of wearable technology in recent years, like smart devices and health tracking apps to measure the health of consumers in real-time, is the major factor likely to fuel the growth of the segment.

These technologies help consumers find personalized diet plans with the help of accurate data like nutrition levels, metabolic rates, and physical activities, which further make it more appealing to them. Moreover, active measurement helps people monitor biomarkers like blood sugar and other indicators in real-time, which further fuels the growth of the segment.

On the basis of end-users, the market can be segmented into hospitals & clinics, wellness & fitness centers, and direct-to-consumer. The direct-to-consumer segment will account for the largest share of the global personalized nutrition market during the forecast period. The DTC model helps consumers get personalized products directly from the company through different online channels. However, the rise of e-commerce has significantly revolutionized the market.

The emergence of digital health platforms is further making purchases easier for consumers. DTC companies are working on personalization by extending support to consumers based on their dietary preferences, health goals, and budget. People enjoy this company-centric approach. However, subscription-based models are offering consumers tailored meal plans and nutritional supplements, which further foster loyalty and increase customer retention rates.

Also, the increasing integration of advanced technologies like machine learning and AI with online portals is helping companies offer highly personalized nutritional plans on the basis of genetic information, lifestyle preferences, and other health metrics of consumers.

On the basis of applications, the market can be segmented into disease-based and standard supplements. Standard supplements are the fastest-growing segment in the personalized nutrition industry. The growing awareness among people regarding their health and wellness is a major factor in fueling the growth of the segment.

Consumers are proactively taking these supplements to prevent diseases and improve their overall health. Additionally, the recent standard supplements are more cost-effective than the traditional or highly specialized products, which makes them appealing to consumers.

Moreover, these supplements can address prevailing common health concerns like immune support, vitamin deficiencies, and other digestive health problems, which further make it a staple supplement for general health improvement purposes.

On the basis of forms, the market can be segmented into liquid powder, capsule tablets, and others. The capsule segment is expected to witness significant growth in the coming years. Consumers have a high preference for capsules because of their easy ingestion and tasteless nature.

Moreover, the convenience of carrying these capsules anywhere is further boosting its demand in the market. Capsules have better bioavailability, thereby likely to deliver more nutrients to the body. Also, it is ideal for sensitive ingredients like enzymes, probiotics, and other minerals & vitamins that can degrade in other forms. However, its stability improves the efficacy of the supplements by making them more popular in the market.

Moreover, the growing popularity of nutraceuticals and functional foods in the market, as these can offer basic nutrition, further drives the demand for capsules. Additionally, it is ideal for consumers of all age groups, which makes it a more versatile option by boosting the growth of the segment.

Report Scope

Regional Analysis

• North America to dominate the global market.

North America accounts for the largest share of the global personalized nutrition market during the forecast period. The US is the leading market in the region because of the presence of a tech-savvy population along with the high disposable income of people.

Also, the US has a high preference for chronic diseases, which further makes it a lucrative market for the companies. Canada is also a growing market because of the increasing interest of people in the region in preventive healthcare.

Additionally, the growing awareness among people in North America is further boosting the demand for personalized nutrition in the market. The region is known to be the hub for technological innovations, which is further likely to grow market manifolds in the coming years.

Asia Pacific is another major region in the personalized nutrition industry that is likely to witness significant growth in the coming years. China is emerging as the largest market in APAC for personalized nutrition because of the growing disposable income of people along with rising health consciousness. India is also likely to witness rapid growth in the market because of the rising interest in preventive healthcare practices.

Moreover, the increasing inclination of people towards ayurvedic products and natural supplements is further expected to revolutionize the market in the coming years.

Additionally, Japan and South Korea are other major countries likely to see significant developments in the coming years because of the growing interest of people in wearable health devices and digital health platforms. Australia is a mature market for personalized nutrition because of the presence of an advanced healthcare system and a health-conscious population.

Therefore, all these factors are likely to foster growth opportunities in the regional market. For instance, BASF SE came up with a comprehensive portfolio of health ingredients with attention to carotenoids and vitamins in 2021.

Competitive Analysis

The key players in the global personalized nutrition market include:

• Chetu Inc.
• CAKE
• WordStream
• Demandbase Inc.
• ThriveHive
• SAP SE
• IBM
• Keap
• Vivial Inc.
• Yesware Inc.
• Infor (US)
• Act-On Software Inc.
• SimplyCast
• HP Development Company
• LP
• SAS Institute Inc.
• HubSpot Inc.
• Oracle
• Adobe

For instance, Amway said it would invest in microbiome startup Holzapfel Effective Microbes in 2022. HEM utilizes personalized Meta-Analytical Screening to check for gut microbes and improve human health & wellness.

The global personalized nutrition market is segmented as follows:

By Product Types Segment Analysis

• Standard Measurement
• Active Measurement

By End-Users Segment Analysis

• Hospitals & Clinics
• Wellness & Fitness Centers
• Direct-To-Consumer

By Applications Segment Analysis

• Disease-Based
• Standard Supplements

By  Forms Segment Analysis

• Liquid Powder
• Capsule Tablets
• Others

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America