Photo Printing and Merchandise Market Size, Share Global Analysis Report, 2019–2026

Industry Insights

According to the report published by Facts & Factors, the global Photo Printing and Merchandise market size was worth around USD 17.14 billion in 2019 and is predicted to grow around USD 26.33 billion by 2026 with a compound annual growth rate (CAGR) of roughly 6.3% between 2020 and 2026. The report analyzes the global Photo Printing and Merchandise market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the Photo Printing and Merchandise market.

We have included industry analysis models in our report and extensively demonstrated the key business strategies and competitive landscape of the photo printing and merchandise market in our study.

The report encompasses the forecast as well as an analysis of the photo printing and merchandise market on the global and regional levels. The study displays historical data from 2016 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion). Additionally, the market growth drivers, opportunities, limitations, and trends are also included in the photo printing and merchandise market report. 

Key Insights from Primary Research

• After conducting extensive interviews with C-level executives operating in the photo printing and merchandise market, we analyzed that the global market is anticipated to foresee a considerable growth of nearly 6% till 2026 end.
• After secondary research, we intended to verify the data with our primary interviewees. Their insights declared that the global sales of photo printing and merchandise generated revenues worth more than USD 15 billion in 2018 itself. They predicted the market to cross a whopping USD 25 billion figure by the end of 2026.
• Geographically, Asia-Pacific region led the market in 2018. CXOs also believe this region to witness the fastest growth on account of rising consumer spending and increasing online gifting culture especially in India, Southeast Asia and China.
• Based on type submarket, the desktop segment penetrated the market with higher shares of nearly 70% in 2018. However, our primary respondents believe that the mobile segment is projected to witness a substantial growth over the foreseeable years.
• Considering distribution channel segment, the online segment is projected to maintain its dominance throughout the forecast period due to increasing penetration of smartphones across the globe coupled with rising digitization.

Key Recommendations from Analysts

• Our analysts recommend to focus on the online sales of photo printing and merchandise products due to huge levels of opportunities especially in Asian and European countries.
• Consumers are opting quality over quantity, thus, it is of key importance to focus on delivering quality products in time and with cost effectiveness. Most of the consumers across Asia-Pacific and North America focus on procuring branded printed merchandise with high levels of aesthetics and quality.
• The significant CAGR of nearly 6% observed by the global photo printing and merchandise market is set to bring lucrative opportunities for the new players planning to enter the market. Some of the key opportunities include decreasing product costs, rising profit margins and availability of cheaper raw materials.
• Our analysts predict the market to witness the fastest growth between 2023-2026 owing to increasing income levels in Asian population as well as rising effect of western gifting culture across African and Southern European countries. The rising number of instant kiosks at shopping centers and even standalone formats is expected to boost the overall audience of photo printing and printed merchandise.
• As per our team of consumer goods analysts, the online sales sub-segment is estimated to generate the highest revenues throughout the forecast period reaching nearly USD 10 billion by 2026, thus, investing in setting up online photo printing and merchandise venture is expected to cover a larger audience and reap huge profits.

Top Investment Pockets – By Distribution Channel

Our study also includes an analysis of Porter&rsquo's Five Forces framework for understanding the competitive strategies used by market competitors. It also encompasses PESTLE analysis and SWOT analysis.

The report also offers an in-depth analysis of the market share of each industry player and gives an outline of the market position of key players in the photo printing and merchandise market. Moreover, the study offers wide coverage of key strategic improvements witnessed in the market such as acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, R&D activities, and geographical expansion of key players of the photo printing and merchandise market.

The study provides a decisive view of the photo printing and merchandise market by segmenting the photo printing and merchandise market based on type, distribution channel, and region. All the segments and sub-segments have been examined based on historic, current, and future trends in the global market, and the market size is estimated from 2020 to 2026. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The growth of the global market for photo printing and merchandise products is driven by the increasing demand for print-on-demand services. The advent of print-on-demand services reduced the number of merchandising-related retailer issues such as logistical problems, distribution problems, and inventory problems. The increasing growth of the gifting culture is expected to fuel global market growth over the projected timeframe. The rapid growth of the millennial population inclined toward personalized gifts has boosted overall sales.

Also, the rapid advent of digitalization has also boosted overall growth owing to the increasing number of online gifting websites. A significant factor affecting the growth of the target market is the fluctuating demand for personalized gift goods. While retailers analyze market and sales factors, customer requirements worldwide are highly problem-sensitive. Mostly due to events and seasonality, these variations exist. These factors lead to a failure to clarify revenues as industries are confronted with resource allocation-related problems with inventory distribution.

Report Scope

The photo printing and merchandise market is segmented based on type and distribution channel.  On the basis of type, the market is classified into desktop and mobile. In terms of distribution channels, the market is segmented into retail, over-the-counter, online, and instant kiosks.

Key players operating in the photo printing and merchandise industry are

• American Greetings
• Shutterfly Inc.
• Walmart
• Target Corporation
• CaféPress Inc.
• Vistaprint
• Walgreens Co.
• Snapfish
• Smilebox 
• Hallmark Cards 

This report segments the photo printing and merchandise market as follows:

By Type Segment Analysis

• Desktop
• Mobile

By Distribution Channel Segment Analysis

• Retail
• Over the Counter
• Online
• Instant Kiosks

Regional Segment Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-East Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• The Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle-East Africa

Key Pointers Addressed by the Report

• Historical data and forecast analysis of the market
• Drivers and Restraints affecting market dynamics
• Exhaustive analysis of the future market trends
• Comprehensive information about the leading market segments and region
• Strategic developments made by the competitive players and in-depth analysis of its impact on market growth.