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Decorative Coatings Market Size, Share Global Analysis Report, 2020–2026

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Decorative Coatings Market By Type (Acrylic, Alkyd, Vinyl, Polyurethane, and Others), and By Technology (Waterborne, Solventborne, and Powder Coating): Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecast 2020–2026

Industry Insights

[182+ Pages Report] According to the report published by Facts Factors, the global decorative coatings market size was worth around USD 68 billion in 2019 and is predicted to grow to around USD 84 billion by 2026 with a compound annual growth rate (CAGR) of roughly 4.4% between 2020 and 2026. The report analyzes the global decorative coatings market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the decorative coatings market.

Decorative Coatings Market Size

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This specialized and expertise oriented industry research report scrutinizes the technical and commercial business outlook of the Decorative Coatings industry. The report analyzes and declares the historical and current trends analysis of the Decorative Coatings industry and subsequently recommends the projected trends anticipated to be observed in the Decorative Coatings market during the upcoming years.

The Decorative Coatings market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire Decorative Coatings market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of value (USD Million) from FY 2016 – 2026.


logoKey Insights from Primary Research

  • According to the primary CXO’s of the global Decorative Coatings market, the market is estimated to witness a substantial growth of nearly 4.4% over the forecast period.
  • The market was valued at USD 68 billion, in 2019 and is expected to be valued over USD 84 billion.
  • On the basis of the type segment, Acrylic dominated the global Decorative Coatings market in 2019. In terms of revenue, it accounted for more than a 30% share of the total market in 2019.
  • Asia Pacific market is expected to be the fastest growing region for Decorative Coatings over the forecast period owing to growing investments for R&D and presence of construction and chemical companies in the region.
  • By geography, the North America region headed the market with a share of above 31%, in 2019.

logoKey Recommendations from Analysts

  • Higher prevalence of sustainable paints, technological advances, high unmet industry needs major factors that are expected to drive the development in the near future.
  • The strategic developments such as regional expansion, product innovations and on-going research and developments by the major companies such as Kansai Paint Co. Ltd., AkzoNobel Coatings NV, Sherwin-Williams Co., etc. is likely to boom the market’s growth over the up-coming years.
  • Our analysts recommend that the Asia Pacific region is predicted to witness a significant growth attributed to the growing demand for Decorative Coatings from China and India.      
  • Expansion of construction and chemical companies especially in emerging market is antipicated to fuel the demand for Decorative Coatings in the developing regions over the forthcoming years.
  • Strengthening the distribution channel and growing availability of bipolar disorder drugs online may also help the major player to cater the lucrative growth of the market over the years to come.

logoMarket Share Analysis by Technology


The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the Decorative Coatings industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the Decorative Coatings industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the Decorative Coatings market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the Decorative Coatings industry. The Decorative Coatings market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the Decorative Coatings sector. Key strategic developments in the Decorative Coatings market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the Decorative Coatings market are appropriately highlighted in the report.

The Decorative Coatings market research report delivers an acute valuation and taxonomy of the Decorative Coatings industry by practically splitting the market on the basis of different types, category and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026.

The regional segmentation of the Decorative Coatings industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Further, country-wise data for the Decorative Coatings industry is provided for the leading economies of the world.

Growing consumer awareness of decorative ideas and designs and increasing craze for home decoration accelerate the expansion of the worldwide decorative coatings industry. The concept of Do-It-Yourself (DIY) has prompted many interior designers and art practitioners to embrace this type of coating, resulting in customers focusing on attractive ideas for decorating their residential properties. The widespread use of color customisation in the automotive industry is also one of the factors driving the growth of the global market for decorative coatings. Nevertheless, increasing demand for environmentally friendly products to create a safe and healthy home atmosphere has increased global appetite for liquid-based decorative coatings.

Decorating an exquisite decorated house that gives both inside and outside a royal feel is a trend and is often referred to as a novelty piece. This also raises the demand for goods and drives an increase in the market for decorative coatings. The increasing population is the result of large-scale urbanization around the world, which leads to the need to build houses, leading to increased demand for decorative coatings. New product expansion, mergers, acquisitions and joint ventures are main strategies that global market players are taking to increase demand for decorative coatings.

The Decorative Coatings market is segmented based on type, technology and region. On the basis of type segmentation, the market is classified into Acrylic, Alkyd, Vinyl, Polyurethane, Others. Based on technology, the marke is bifurcated into Waterborne, Solventborne , and Powder Coating.

logoReport Scope

Report Attribute

Details

Market Size in 2019

USD 68 Billion

Projected Market Size in 2026

USD 84 Billion

CAGR Growth Rate

4.4% CAGR

Base Year

2019

Forecast Years

2020-2026

Key Market Players

Kansai Paint Co. Ltd., AkzoNobel Coatings NV, Sherwin-Williams Co., DuPont Coatings and Color, Technologies Group, ICI Paints, BASF Coatings AG, Dow Coating Materials., PPG Industries Inc., Hempel A/S, The Valspar Corporation, Ashland Inc., RPM International Inc., and Others.

Key Segment

By Type, By Technology, By Region

Major Regions Covered

North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

Purchase Options

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logoSome of the leading players in the global market include

  • Kansai Paint Co. Ltd.
  • AkzoNobel Coatings NV
  • Sherwin-Williams Co.
  • DuPont Coatings and Color
  • Technologies Group
  • ICI Paints
  • BASF Coatings AG
  • Dow Coating Materials.
  • PPG Industries Inc.
  • Hempel A/S
  • The Valspar Corporation
  • Ashland Inc.
  • RPM International Inc.

The taxonomy of the Decorative Coatings industry by its scope and segmentation is as follows:

logoBy Type Segmentation Analysis

  • Acrylic
  • Alkyd
  • Vinyl
  • Polyurethane
  • Others

logoBy Technology Segmentation Analysis

  • Waterborne
  • Solventborne
  • Powder Coating

logoBy Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • The UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table of Content

  1. CHAPTER 1. Executive Summary
  2. CHAPTER 2. Decorative Coating market – Type Analysis
    1. 2.1. Global Decorative Coating Market – Type Overview
    2. 2.2. Global Decorative Coating Market Share, by Type, 2019 & 2026 (USD Million)
    3. 2.3. Acrylic
      1. 2.3.1. Global Acrylic Decorative Coating Market, 2016-2026 (USD Million)
    4. 2.4. Alkyd
      1. 2.4.1. Global Alkyd Decorative Coating Market, 2016-2026 (USD Million)
    5. 2.5. Vnyl
      1. 2.5.1. Global Vnyl Decorative Coating Market, 2016-2026 (USD Million)
    6. 2.6. Others
      1. 2.6.1. Global Others Decorative Coating Market, 2016-2026 (USD Million)
  3. CHAPTER 3. Decorative Coating market – Regional Analysis
    1. 3.1. Global Decorative Coating Market Regional Overview
    2. 3.2. Global Decorative Coating Market Share, by Region, 2019 & 2026 (Value)
    3. 3.3. North America
      1. 3.3.1. North America Decorative Coating Market size and forecast, 2016-2026
      2. 3.3.2. North America Decorative Coating Market, by Country, 2019 & 2026 (USD Million)
      3. 3.3.3. North America Decorative Coating Market, by Type, 2016-2026
        1. 3.3.3.1. North America Decorative Coating Market, by Type, 2016-2026 (USD Million)
      4. 3.3.4. U.S.
        1. 3.3.4.1. U.S. Market size and forecast, 2016-2026 (USD Million)
      5. 3.3.5. Canada
        1. 3.3.5.1. Canada Market size and forecast, 2016-2026 (USD Million)
    4. 3.4. Europe
      1. 3.4.1. Europe Decorative Coating Market size and forecast, 2016-2026
      2. 3.4.2. Europe Decorative Coating Market, by Country, 2019 & 2026 (USD Million)
      3. 3.4.3. Europe Decorative Coating Market, by Type, 2016-2026
        1. 3.4.3.1. Europe Decorative Coating Market, by Type, 2016-2026 (USD Million)
      4. 3.4.4. Germany
        1. 3.4.4.1. Germany Market size and forecast, 2016-2026 (USD Million)
      5. 3.4.5. France
        1. 3.4.5.1. France Market size and forecast, 2016-2026 (USD Million)
      6. 3.4.6. U.K.
        1. 3.4.6.1. U.K. Market size and forecast, 2016-2026 (USD Million)
      7. 3.4.7. Italy
        1. 3.4.7.1. Italy Market size and forecast, 2016-2026 (USD Million)
      8. 3.4.8. Spain
        1. 3.4.8.1. Spain Market size and forecast, 2016-2026 (USD Million)
      9. 3.4.9. Rest of Europe
        1. 3.4.9.1. Rest of Europe Market size and forecast, 2016-2026 (USD Million)
    5. 3.5. Asia Pacific
      1. 3.5.1. Asia Pacific Decorative Coating Market size and forecast, 2016-2026
      2. 3.5.2. Asia Pacific Decorative Coating Market, by Country, 2019 & 2026 (USD Million)
      3. 3.5.3. Asia Pacific Decorative Coating Market, by Type, 2016-2026
        1. 3.5.3.1. Asia Pacific Decorative Coating Market, by Type, 2016-2026 (USD Million)
      4. 3.5.4. China
        1. 3.5.4.1. China Market size and forecast, 2016-2026 (USD Million)
      5. 3.5.5. Japan
        1. 3.5.5.1. Japan Market size and forecast, 2016-2026 (USD Million)
      6. 3.5.6. India
        1. 3.5.6.1. India Market size and forecast, 2016-2026 (USD Million)
      7. 3.5.7. South Korea
        1. 3.5.7.1. South Korea Market size and forecast, 2016-2026 (USD Million)
      8. 3.5.8. South-East Asia
        1. 3.5.8.1. South-East Asia Market size and forecast, 2016-2026 (USD Million)
      9. 3.5.9. Rest of Asia Pacific
        1. 3.5.9.1. Rest of Asia Pacific Market size and forecast, 2016-2026 (USD Million)
    6. 3.6. Latin America
      1. 3.6.1. Latin America Decorative Coating Market size and forecast, 2016-2026
      2. 3.6.2. Latin America Decorative Coating Market, by Country, 2019 & 2026 (USD Million)
      3. 3.6.3. Latin America Decorative Coating Market, by Type, 2016-2026
        1. 3.6.3.1. Latin America Decorative Coating Market, by Type, 2016-2026 (USD Million)
      4. 3.6.4. Brazil
        1. 3.6.4.1. Brazil Market size and forecast, 2016-2026 (USD Million)
      5. 3.6.5. Mexico
        1. 3.6.5.1. Mexico Market size and forecast, 2016-2026 (USD Million)
      6. 3.6.6. Rest of Latin America
        1. 3.6.6.1. Rest of Latin America Market size and forecast, 2016-2026 (USD Million)
    7. 3.7. The Middle-East and Africa
      1. 3.7.1. The Middle-East and Africa Decorative Coating Market size and forecast, 2016-2026
      2. 3.7.2. The Middle-East and Africa Decorative Coating Market, by Country, 2019 & 2026 (USD Million)
      3. 3.7.3. The Middle-East and Africa Decorative Coating Market, by Type, 2016-2026
        1. 3.7.3.1. The Middle-East and Africa Decorative Coating Market, by Type, 2016-2026 (USD Million)
      4. 3.7.4. GCC Countries
        1. 3.7.4.1. GCC Countries Market size and forecast, 2016-2026 (USD Million)
      5. 3.7.5. South Africa
        1. 3.7.5.1. South Africa Market size and forecast, 2016-2026 (USD Million)
      6. 3.7.6. Rest of Middle-East Africa
        1. 3.7.6.1. Rest of Middle-East Africa Market size and forecast, 2016-2026 (USD Million)
  4. CHAPTER 4. Decorative Coating market – Competitive Landscape
    1. 4.1. Competitor Market Share – Revenue
    2. 4.2. Market Concentration Rate Analysis, Top 3 and Top 5 Players
    3. 4.3. Strategic Development
      1. 4.3.1. Acquisitions and Mergers
      2. 4.3.2. New Products
      3. 4.3.3. Research & Development Activities
  5. CHAPTER 5. Company Profiles
    1. 5.1. Glaxo SmithKline (GSK)
      1. 5.1.1. Company Overview
      2. 5.1.2. Glaxo SmithKline (GSK) Revenue and Gross Margin
      3. 5.1.3. Product portfolio
      4. 5.1.4. Recent initiatives
    2. 5.2. Eli Lilly
      1. 5.2.1. Company Overview
      2. 5.2.2. Eli Lilly Revenue and Gross Margin
      3. 5.2.3. Product portfolio
      4. 5.2.4. Recent initiatives
    3. 5.3. AstraZeneca
      1. 5.3.1. Company Overview
      2. 5.3.2. AstraZeneca Revenue and Gross Margin
      3. 5.3.3. Product portfolio
      4. 5.3.4. Recent initiatives
    4. 5.4. Pfizer Inc.
      1. 5.4.1. Company Overview
      2. 5.4.2. Pfizer Inc. Revenue and Gross Margin
      3. 5.4.3. Product portfolio
      4. 5.4.4. Recent initiatives
    5. 5.5. Janssen Pharmaceuticals
      1. 5.5.1. Company Overview
      2. 5.5.2. Janssen Pharmaceuticals Revenue and Gross Margin
      3. 5.5.3. Product portfolio
      4. 5.5.4. Recent initiatives
    6. 5.6. AbbVie Inc.
      1. 5.6.1. Company Overview
      2. 5.6.2. AbbVie Inc. Revenue and Gross Margin
      3. 5.6.3. Product portfolio
      4. 5.6.4. Recent initiatives
    7. 5.7. Novartis AG
      1. 5.7.1. Company Overview
      2. 5.7.2. Novartis AG Revenue and Gross Margin
      3. 5.7.3. Product portfolio
      4. 5.7.4. Recent initiatives
    8. 5.8. Bristol-Myers Squibb Company Allergan Plc.
      1. 5.8.1. Company Overview
      2. 5.8.2. Bristol-Myers Squibb Company Allergan Plc. Revenue and Gross Margin
      3. 5.8.3. Product portfolio
      4. 5.8.4. Recent initiatives
    9. 5.9. Otsuka Holdings Co. Ltd.
      1. 5.9.1. Company Overview
      2. 5.9.2. Otsuka Holdings Co. Ltd. Revenue and Gross Margin
      3. 5.9.3. Product portfolio
      4. 5.9.4. Recent initiatives
  6. CHAPTER 6. Decorative Coating — Industry Analysis
    1. 6.1. Decorative Coating Market – Key Trends
      1. 6.1.1. Market Drivers
      2. 6.1.2. Market Restraints
      3. 6.1.3. Market Opportunities
    2. 6.2. Value Chain Analysis
    3. 6.3. Technology Roadmap and Timeline
    4. 6.4. Decorative Coating Market – Attractiveness Analysis
      1. 6.4.1. By Type
      2. 6.4.2. By Region
  7. CHAPTER 7. Marketing Strategy Analysis, Distributors
    1. 7.1. Marketing Channel
    2. 7.2. Direct Marketing
    3. 7.3. Indirect Marketing
    4. 7.4. Marketing Channel Development Trend
    5. 7.5. Economic/Political Environmental Change
  8. CHAPTER 8. Report Conclusion
  9. CHAPTER 9. Research Approach & Methodology
    1. 9.1. Report Description
    2. 9.2. Research Scope
    3. 9.3. Research Methodology
      1. 9.3.1. Secondary Research
      2. 9.3.2. Primary Research
      3. 9.3.3. Models
        1. 9.3.3.1. Company Share Analysis Model
        2. 9.3.3.2. Revenue Based Modeling
        3. 9.3.3.3. Research Limitations

  • List of Figures

    FIG. 1 Global Decorative Coating Market, 2016-2026 (USD Million)
    FIG. 2 Global Decorative Coating Market Share, by Type, 2019 & 2026 (USD Million)
    FIG. 3 Global Acrylic Decorative Coating Market, 2016-2026 (USD Million)
    FIG. 4 Global Alkyd Decorative Coating Market, 2016-2026 (USD Million)
    FIG. 5 Global Vnyl Decorative Coating Market, 2016-2026 (USD Million)
    FIG. 6 Global Others Decorative Coating Market, 2016-2026 (USD Million)
    FIG. 7 Global Decorative Coating Market Share, by Region, 2019 & 2026
    FIG. 8 North America Decorative Coating Market, 2016-2026
    FIG. 9 U.S. Decorative Coating Market, 2016-2026
    FIG. 10 Canada Decorative Coating Market, 2016-2026
    FIG. 11 Europe Decorative Coating Market, 2016-2026
    FIG. 12 Germany Decorative Coating Market, 2016-2026
    FIG. 13 France Decorative Coating Market, 2016-2026
    FIG. 14 U.K. Decorative Coating Market, 2016-2026
    FIG. 15 Italy Decorative Coating Market, 2016-2026
    FIG. 16 Spain Decorative Coating Market, 2016-2026
    FIG. 17 Rest of Europe Decorative Coating Market, 2016-2026
    FIG. 18 Asia Pacific Decorative Coating Market, 2016-2026
    FIG. 19 China Decorative Coating Market, 2016-2026
    FIG. 20 Japan Decorative Coating Market, 2016-2026
    FIG. 21 India Decorative Coating Market, 2016-2026
    FIG. 22 South  Korea Decorative Coating Market, 2016-2026
    FIG. 23 South-East Asia Decorative Coating Market, 2016-2026
    FIG. 24 Rest of Asia Pacific Decorative Coating Market, 2016-2026
    FIG. 25 Latin America Decorative Coating Market, 2016-2026
    FIG. 26 Brazil Decorative Coating Market, 2016-2026
    FIG. 27 Mexico Decorative Coating Market, 2016-2026
    FIG. 28 Rest of Latin America Decorative Coating Market, 2016-2026
    FIG. 29 The Middle-East and Africa Decorative Coating Market, 2016-2026
    FIG. 30 GCC Countries Decorative Coating Market, 2016-2026
    FIG. 31 South Africa Decorative Coating Market, 2016-2026
    FIG. 32 Rest of Middle-East Africa Decorative Coating Market, 2016-2026
    FIG. 33 Competitor Market Share – Revenue
    FIG. 34 Glaxo SmithKline (GSK) Revenue and Growth Rate
    FIG. 35 Glaxo SmithKline (GSK) Market Share
    FIG. 36 Eli Lilly Revenue and Growth Rate
    FIG. 37 Eli Lilly Market Share
    FIG. 38 AstraZeneca Revenue and Growth Rate
    FIG. 39 AstraZeneca Market Share
    FIG. 40 Pfizer Inc. Revenue and Growth Rate
    FIG. 41 Pfizer Inc. Market Share
    FIG. 42 Janssen Pharmaceuticals Revenue and Growth Rate
    FIG. 43 Janssen Pharmaceuticals Market Share
    FIG. 44 AbbVie Inc. Revenue and Growth Rate
    FIG. 45 AbbVie Inc. Market Share
    FIG. 46 Novartis AG Revenue and Growth Rate
    FIG. 47 Novartis AG Market Share
    FIG. 48 Bristol-Myers Squibb Company Allergan Plc. Revenue and Growth Rate
    FIG. 49 Bristol-Myers Squibb Company Allergan Plc. Market Share
    FIG. 50 Otsuka Holdings Co. Ltd. Revenue and Growth Rate
    FIG. 51 Otsuka Holdings Co. Ltd. Market Share
    FIG. 52 Market Dynamics
    FIG. 53 Global Decorative Coating – Value Chain Analysis
    FIG. 54 Technology Roadmap and Timeline
    FIG. 55 Market Attractiveness Analysis – By Type
    FIG. 56 Market Attractiveness Analysis – By Region
    FIG. 57 Market Channel
    FIG. 58 Marketing Channel Development Trend
    FIG. 59 Growth in World Gross Product, 2008-2019

    List of Tables

    TABLE 1 Global Decorative Coating Market, 2019 & 2026 (USD Million)
    TABLE 2 Global Decorative Coating market, by Type, 2016-2026 (USD Million)
    TABLE 3 Global Decorative Coating market, by Region, 2016-2026 (USD Million)
    TABLE 4 North America Decorative Coating Market, by Type, 2016-2026 (USD Million)
    TABLE 5 Europe Decorative Coating Market, by Type, 2016-2026 (USD Million)
    TABLE 6 Asia Pacific Decorative Coating Market, by Type, 2016-2026 (USD Million)
    TABLE 7 Latin America Decorative Coating Market, by Type, 2016-2026 (USD Million)
    TABLE 8 The Middle-East and Africa Decorative Coating Market, by Type, 2016-2026 (USD Million)
    TABLE 9 Global Decorative Coating Market - Company Revenue Analysis 2016-2019 (USD Million)
    TABLE 10 Global Decorative Coating Market - Company Revenue Share Analysis 2016-2019(%)
    TABLE 11 Acquisitions and Mergers
    TABLE 12 New Product/Service Launch
    TABLE 13 Research & Development Activities
    TABLE 14 Market Drivers
    TABLE 15 Market Restraints
    TABLE 16 Market Opportunities
    
  •  

    Industry Major Market Players

    • Kansai Paint Co. Ltd.
    • AkzoNobel Coatings NV
    • Sherwin-Williams Co.
    • DuPont Coatings and Color
    • Technologies Group
    • ICI Paints
    • BASF Coatings AG
    • Dow Coating Materials.
    • PPG Industries Inc.
    • Hempel A/S
    • The Valspar Corporation
    • Ashland Inc.
    • RPM International Inc.