Water Purifier Filter Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[219+ Pages Report] According to Facts and Factors, the global water purifier filter market size was valued at USD 27.84 billion in 2022 and is predicted to surpass USD 58.12 billion by the end of 2030. The water purifier filter industry is expected to grow by a CAGR of 9.62%.

Market Overview

Water purifier filters are designed to eliminate contaminants and other impurities from water to make it safe for drinking and other useful purposes. These filters work by chemically neutralizing certain substances present in water or filtering them via different filter sheets. These are able to eliminate a wide range of contaminants, from particles to sediments and chemical pollutants to microorganisms.

Filter media are manufactured with special materials to capture and eliminate the contaminants in the filtration process. The common filter media include UV  lamps, reverse osmosis membranes, sediment filters, ceramics, and activated carbon.

Key Insights

• As per the analysis shared by our research analyst, the global water purifier filter market size is estimated to grow annually at a CAGR of around 9.62% over the forecast period (2023-2030).
• In terms of revenue, the global water purifier filter market size was valued at around USD 27.84 billion in 2022 and is projected to reach USD 58.12 billion by 2030.
• Industrial and commercial demands are driving the growth of the global water purifier filter market.
• Based on the media type, the single and dual phase segment is growing at a high rate and is projected to dominate the global market.
• Based on the technology, the RO technology segment is blooming at a high rate and is projected to dominate the global market.
• Based on the end user, the industrial segment is likely to dominate the global market.
• Based on the distribution channel, the retail store segment is likely to dominate the global market.
• Based on region, North America is expected to dominate the global market during the forecast period.           

Growth Drivers

• Industrial and commercial demands are likely to drive the growth of the global market.

There is a high need for good quality water in different commercial and industrial applications like manufacturing, food & beverage processing, healthcare operations, and several others. Therefore, the fast-growing end-user sector is one of the major reasons for the growth of the global water purifier filter market.

Also, the rapidly growing population, along with high industrialization and urbanization rates, are further expected to expedite the demand for water purifier filters in the market. For instance, Water Technologies and Solutions successfully acquired Sentinel Monitoring Systems in January 2022. Sentinel innovated a system that works in real-time and near real-time solutions.

Restraints

• Limited infrastructure in rural areas is likely to hamper the growth of the global market.

In remote or rural areas, there is a huge lack of adequate infrastructure required for basic amenities like safe drinking water, which is expected to hinder the growth of the global water purifier filter industry. Moreover, these purifiers work on energy-intensive technology, which consumes a significant amount of electricity. Therefore, such a landscape is likely to hinder the growth of the industry in the forthcoming years.

Opportunities

• Advancements in water purification technology are likely to offer growth opportunities in the global market.

The ongoing technological advancement has significantly contributed to the growth of the industry. Manufacturers have now come up with more cost-effective and efficient water purification systems to make them more accessible to a broader customer base all across the globe.

Also, eco-friendly water purification solutions aid in reducing water pollution and are further attracting people, thereby widening the growth of the global water purifier filter industry in the forthcoming years. For instance, Kent RO System launched the Kent Grand Black Edition RO Water Purifier in June 2023. The product is known for its ability to produce 100% pure drinking water.

Challenges

• Regulatory challenges and competition with bottled water are a big challenge in the global market.

Compliance with regional regulations and standards is quite complex for manufacturers. The availability of raw materials, sources, laborers, and water purification technologies varies in different markets, thereby making it challenging for the manufacturers to align with the different regional regulations with one product.

Also, people are looking forward to bottled water because of its convenience and easy availability, which is further likely to limit the adoption of water purifier filters in the market.

Segmentation Analysis

The global water purifier filter market can be segmented into media type, technology, end-user, distribution channel, and region.

By media type, the market can be segmented into cartridge, multimedia, single & dual phase filters. The single and dual-phase segment is anticipated to dominate the global water purifier filter market during the predicted period. Single-phase purifier refers to the use of a single filtration media to remove contaminants from the water, while dual filtration media offer more comprehensive water purification.

The common single-phase filtration media includes sediment filters, ceramic filters, and activated carbon. The dual media includes the combination of activated carbon plus reverse osmosis, ceramic filters plus UV purification, and several other combinations. However, the segment is known for providing qualitative water.

Also, it is the best alternative to meet the growing demand of consumers for the standard purification method and technology. Individual consumers and businesses all across the globe are adopting this technology of purifiers because it helps in purifying the heavily contaminated water.

By technology, the market can be segmented into carbon filtration, RO, UV, and others. The RO technology segment is anticipated to register the highest growth rate in the global water purifier filter industry during the foreseeable period. The reverse osmosis technology is known for its efficiency and effectiveness in eliminating various contaminants from the water, including heavy impurities like heavy metals and dissolved salt.

Therefore, RO emerged as a popular choice for water purification among consumers. The RO technology is highly used in commercial and industrial settings where high water purity is needed for different industrial processes. Moreover, the fast expansion of electrical manufacturing, pharmaceuticals, and power generation industries has further propelled the growth of the segment significantly.

By end users, the market can be segmented into industrial, commercial, and residential. The industrial segment is expected to swipe the largest market share in the forthcoming years. The industrial sector is witnessing a high demand because of the growing need for purified water. Industries are posing high water requirements for different processes like cooling, manufacturing, etc.

High water quality is essential for maintaining efficiency and compliance with regulations. Therefore, the industrial segments are the largest consumers of water purifiers. Additionally, several industry processes are restricted to water quality, which further drives the demand for advanced water purification systems, which is likely to foster huge developments in the segment.

By distribution channel, the market can be segmented into retail stores, direct sales, and online purchases. The retail store segment is projected to grow with a high CAGR during the forecast period. Increasing awareness among people regarding the degrading water quality globally is posing a high demand for water purifiers.

Consequently, the retail stores are getting high benefits from this increased awareness because common people require the complete demonstration and inspection of the physical water purifier they are purchasing. Therefore, the retail segment is expected to dominate the global water purifier filter market in the coming years.

Also, the retail stores carry a wide range of water purification products with unique technology and designs like counter-stop filters, under-sink systems, pitcher filters, and several others. Such a diverse product lineup further attracts a broader customer base and fosters huge developments in the segment.

Report Scope

Regional Analysis

• North America to dominate the global market.

North America is expected to be the fastest-growing region in the global water purifier filter market. The region has a mature and well-developed market mainly because of the increasing concerns among people regarding the water quality.

Also, the increasing awareness regarding the need for safe drinking water, along with surging health consciousness in the region, is further expected to drive the growth of the industry in the region. Also, the residential sector in the region is representing a significant portion of the market as renters and homeowners are increasingly adopting these water purifier filters in their homes.

The fast-growing commercial sector, like businesses, restaurants, and institutions, is also playing a crucial role in the growth of the regional market.

Asia Pacific is likely to grow rapidly in the global water purifier filter industry because of the constant developments in the economy. The major reason behind the success of the industry is the degrading water quality concerns. Water quality issues like contamination of water with microbial species, heavy metals, pollutants, and other chemicals are posing a higher requirement for water purification solutions in the region.

Also, the rapid growth in urban areas with high industrialization rates is further contributing heavily towards the growth of the regional market. For instance, A.O. Smith successfully took over Atlantic Filter Corporation in June 2022. The latter is the water treatment solution provider. This acquisition has significantly expanded the company's capability in Florida.

Competitive Analysis

The key players in the global water purifier filter market include:

• Eureka Forbes 
• Kent RO Systems 
• A. O. Smith 
• Honeywell 
• LG Electronics 
• Whirlpool 
• Samsung 
• 3M 
• Pentair 
• Culligan 
• Brita 
• Pur 
• Aquasana 
• iSpring

For instance, Culligan International commenced a merger with Waterlogic Group in November 2022 to offer sustainable and clean drinking water.

The global water purifier filter market is segmented as follows:

By Media Type Segment Analysis

• Cartridge
• Multimedia
• Single & Dual Phase Filters

By Technology Segment Analysis

• Carbon Filtration
• RO
• UV
• Others

By End User Segment Analysis

• Industrial
• Commercial
• Residential

By Distribution Channel Segment Analysis

• Retail Stores
• Direct Sales
• Online Purchases

By Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America