AB Testing Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

The AB Testing market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire AB Testing market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in value (USD Million) from FY 2016 – 2026.

This specialized and expertise-oriented industry research report scrutinizes the technical and commercial business outlook of the AB Testing industry. The report analyzes and declares the historical and current trends analysis of the AB Testing industry and subsequently recommends the projected trends anticipated to be observed in the AB Testing market during the upcoming years.

Key Insights from Primary Research

• As per our primary respondents, the AB testing market is set to grow annually at a rate of around 9%.
• It was established through primary research that the A B testing market was valued at around USD 570 million in 2019.
• After secondary research, we performed face-to-face interviews to validate our data. The insights interviewees declared that Web Based is the most used type for the global A B testing market.
• On the basis of the Application, SMEs dominated the global AB testing market in 2019. It accounted for around 62% share of the total market in 2019.
• The web-based segment, on the basis of type segmentation, was the leading revenue-generating category accounting for around 58% share, in 2019.

Key Recommendations from Analysts

• Based on the exhaustive secondary research done by our team, the SME type is anticipated to become the most demanding Application in the upcoming years, owing to the growing demand for A B testing from the IT industry for various end-use applications.
• As per our analysts, North America recorded the highest market share of more than 39% by 2026, and the market is expected to bolster in this region, resulting in creating lucrative opportunities for new players.
• Growing at a CAGR of around 7%, the A B testing market provides numerous opportunities for all of the involved stakeholders across the entire value chain.
• Our analysts have identified Web Based and SME categories as the leading investment pockets for the A B testing market in terms of type and application segmentation respectively.
• Our analysts recommend that emerging players focus on SMEs owing to the substantial growth of the IT industry, especially in APAC and Middle-eastern regions.

Market Attractiveness – By Type

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the AB Testing industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the AB Testing industry. The report provides an all-inclusive and detailed competitive landscape prevalent in the AB Testing market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the AB Testing industry. The AB Testing market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market positions in the AB Testing sector. Key strategic developments in the AB Testing market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the AB Testing market are appropriately highlighted in the report.

The AB Testing market in 2019 was approximately valued at USD 570 million. The market is expected to grow at a CAGR of 9% and is anticipated to reach around USD 1040 million by 2026. A / B research allows users or developers to evaluate their mobile app just like a science project evaluation. This test enables the user or developer to identify two or more application pages to identify the most efficient one. This assessment also enables the customer or developer to support their predictions with complicated research details and shows immediate marketing strategy results and investment returns (ROIs). The global market for A / B testing is driven by a number of factors, including the increasing use of smart devices such as smartphones, tablets, and so on, combined with the rise of the Internet of Things (IoT). These factors require multiple applications for a variety of functions. Most of the leading market leaders are investing heavily in A / B testing to make end-users more popular. Business is being tested for robust growth because there is no clear alternative to the test today.

The AB Testing market research report delivers an acute valuation and taxonomy of the AB Testing industry by practically splitting the market on the basis of different types, applications, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026. The regional segmentation of the AB Testing industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. Further, country-wise data for the AB Testing industry is provided for the leading economies of the world.

The AB Testing market is segmented based on Type and Application. On the basis of type segmentation, the market is classified into Web Based and Cloud Based. In terms of Application segmentation, the market is bifurcated into SMEs and Large Enterprises.

Report Scope

Some of the essential players operating in the AB testing market, but not restricted to include: 

•  Dynamic Yield
•  Convert Experiences
•  Evergage
•  Instapage
•  Google
•  Kameleoon
•  Leanplum
•  Leadpages
•  Monetate
•  Oracle
•  Optimizely
•  Persado
•  SiteSpect
•  Qubit
•  Unbounce
•  Webtrends Optimize
•  VWO
•  Zarget

The taxonomy of the AB Testing industry by its scope and segmentation is as follows:

By Type Segmentation Analysis (Customizable)

• Web Based
• Cloud-Based

By Application Segmentation Analysis (Customizable)

• SMEs
• Large Enterprises

Regional Segmentation Analysis (Customizable)

• North America
  • The U.S.
  • Canada
• Europe
  • Germany
  • The UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa