Male Grooming Products Market Size, Share Global Analysis Report, 2023 – 2030

Industry Insights

[224+ Pages Report] According to the report published by Facts and Factors, the global male grooming products market size was worth around USD 56 billion in 2022 and is predicted to grow to around USD 81.4 billion by 2030 with a compound annual growth rate (CAGR) of roughly 4.275% between 2023 and 2030. The report analyzes the global male grooming products market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the male grooming products market.

Market Overview

Male grooming products are consumer goods that play the role of assisting men in grooming themselves or for their personal care. The industry deals with the producers and sellers of these products and specifically targets the male segment of the population. The products include a wide range of items like skincare products, shaving products, fragrances, and hair care items. Some examples of shaving products are razors, aftershave, and shaving cream whereas products that fall in the category of hair care are shampoos, conditions, hair oil, gel, and serum. It is also inclusive of grooming items like tweezers, nail cutters or clippers, and other grooming kits.

Although the market did not have the same cultural inclusivity in the past years, it has shown tremendous growth in the last decade due to multiple social & cultural reasons and is projected to grow at a high CAGR during the forecast period.

Key Insights:

• As per the analysis shared by our research analyst, the global male grooming products market is estimated to grow annually at a CAGR of around 4.275% over the forecast period (2022-2030)
• In terms of revenue, the global male grooming products market size was valued at around USD 56 billion in 2022 and is projected to reach USD 81.4 billion, by 2030.
• The market is projected to grow at a significant rate due to the growing cultural acceptance of male grooming products
• Based on distribution channel segmentation, supermarkets & hypermarkets were predicted to show maximum market share in the ear 2022
• Based on product type segmentation, skin care was the leading type in 2022
• On the basis of region, Asia-Pacific was the leading revenue generator in 2022

Growth Drivers

• Growing cultural acceptance of male grooming products to propel market demand

One of the major causes for the growth of the global male grooming products market is the growing shift in cultural acceptance of male grooming products. Until a few years ago, the items were looked down upon mainly due to the general perception of how men are supposed to take care of their physical attributes.

However, this perception has undergone massive change in the last decade and can be mainly attributed to the awareness-generating initiatives undertaken by the market players in terms of producing and running innovative advertisements, leading global discussions, making use of social media like Instagram, Facebook, and Youtube to educate the masses and create a dedicated consumer database.

Restraints

• Intense competition to restrict the market growth

The global industry has limited its growth due to the rise of intense competition within the market, especially in the second half of the last decade. The fraternity is becoming saturated with already existing and dominating brands along with new entrants who are looking to substitute the older brands or create a niche consumer segment for themselves. Any product when available in quantities higher than actual need tends to lose its importance which is applicable to male grooming products as well since it can lead to confusion amongst users.

Opportunities

• Growing market share of organic products to open more doors for further growth

One of the key segments that are expected to generate the highest revenue is the natural or organic product segment. Since most of the products available in the market are made of harsh chemicals causing a large segment of the potential consumer group to refrain from using them, the sale of organic products is expected to sky-rocket in the coming years as people are slowly moving toward chemical-free living and adopting organic products owing to their benefits.

Challenges

• Economic volatility to challenge market growth

Male grooming products do not enjoy the same popularity as female grooming products due to the long-standing status of the latter. The expected economic uncertainty due to volatile political dynamics between the western and the eastern countries along with the ongoing global recession could pose major challenges for the industry players as they may witness the loss of consumers in the coming years, especially premium brands that are expensive and cater to the needs of limited consumers. In addition to this, there may be concerns over supply-chain disruption causing a disbalance in the demand and availability of the products.

Segmentation Analysis

The global male grooming products market is segmented based on distribution channel, product type, and region.

Based on distribution channel, the global market segments are salon, supermarkets & hypermarkets, drug store, e-commerce, and others

• The industry registered the highest growth in the supermarkets & hypermarkets segment and dominated more than 41% of the segmental share
• This is primarily because supermarkets and large shopping units are home to multiple brands under one roof allowing customers to have a range of options to select
• Furthermore, these units tend to provide multiple discounts and concessions and incentives which attract more consumers to their aisle
• The e-commerce segment may grow at a higher CAGR due to the increasing use of social sites for purchasing consumer goods

Based on product type, the global market is segmented into fragrances, shave care, hair care, skin care, and others.

• The skin care segment held control over 33.1% of the segmental share and may continue this trend during the forecast period
• Skin care is one of the primary concerns of all genders across age group
• In addition to this, the large-scale availability of skin care products ranging from sun protection to moisturizes and face wash is a major reason for the high growth in the segment
• Shave care is another important segment of the global market since it is one of the top concerns of the male grooming industry
• The growing number of players along with constant product innovation could lead to higher growth in this segment

Recent Developments:

• In January 2022, Bombay Aftershave Company, an Indian player in the male grooming industry, announced the launch of a new campaign called #JalnaManaHai which intended to educate the masses about the negative impact of using poor-quality and alcohol-based aftershave. With this move, the company has directly challenged the alcohol-based aftershave segment
• In April 2022, Rana Dagubatti, one of India’s leading actors, announced the launch of a new brand of grooming products for men. The range will include beard, skincare, and face products. The range is called DCRAF and is in association with Roposo

Report Scope

Regional Analysis

• Asia-Pacific to register the highest growth

The global male grooming products market is expected to witness the highest growth in Asia-Pacific since it dominated around 38% of the global market share in 2022. The high CAGR is mostly driven by the growing rate of urbanization along with the rising population in the countries of India and Japan which ultimately leads to the creation of a larger consumer pool.

Furthermore, the growing awareness rate and cultural acceptance toward the men's grooming segment along with the rising influence of cultural personalities like movie stars and sports personnel advertising male grooming products is known to have a tremendous impact on the target group. The exponentially rising e-commerce segment is expected to play a crucial role in further regional growth as it assists in improving product accessibility and generating mass awareness. Additionally, South Korea is projected to become an important region in Asia-Pacific as the beauty industry in the country is expected to challenge the dominance of international brands.

Competitive Analysis

• Edgewell Personal Care Company 
• Beiersdorf AG 
• Godrej Consumer Products Limited 
• Colgate-Palmolive Company 
• Lion Corporation 
• Energizer Holdings Inc. 
• L'Oréal SA 
• Marico Limited 
• Mandom Corporation 
• Johnson & Johnson Consumer Inc. 
• Procter & Gamble Co. 
• Coty Inc. 
• Reckitt Benckiser Group plc 
• Wet Shave Club LLC 
• Estée Lauder Companies Inc. 
• The Body Shop International Limited 
• Kao Corporation 
• Way of Will Inc. 
• LVMH Moët Hennessy - Louis Vuitton SE 
• The Himalaya Drug Company 
• Shiseido Company Limited 
• Zirh Holdings LLC

The global male grooming products market is segmented as follows:

By Distribution Channel Segment Analysis

• Salon
• Supermarkets & Hypermarkets
• Drug Store
• E-commerce
• Others

By Product Type Segment Analysis

• Fragrances
• Shave Care
• Hair Care
• Skin Care
• Others

By Regional Segment Analysis 

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America