Merchant Market Size, Share Global Analysis Report, 2020–2026

Industry Insights

According to the report published by Facts & Factors, the global Merchant Marketing Software for Travel Industry market size was worth around USD 1955 million in 2019 and is predicted to grow around USD 6786 million by 2026 with a compound annual growth rate (CAGR) of roughly 19.6% between 2020 and 2026. The report analyzes the global Merchant Marketing Software for Travel Industry market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in Merchant Marketing Software for the Travel Industry market.

The merchant marketing software for the travel industry market report analyzes and notifies the industry statistics at the global as well as regional and country levels in order to acquire a thorough perspective of the entire merchant marketing software for the travel industry market. The historical and past insights are provided for FY 2016 to FY 2019 whereas projected trends are delivered for FY 2020 to FY 2026. The quantitative and numerical data is represented in terms of value (USD Million) from FY 2016 – 2026.

This specialized and expertise-oriented industry research report scrutinizes the technical and commercial business outlook of merchant marketing software for the travel industry. The report analyzes and declares the historical and current trends analysis of the merchant marketing software for the travel industry and subsequently recommends the projected trends anticipated to be observed in the merchant marketing software for the travel industry market during the upcoming years.

Key Insights from Primary Research

• As per our primary analysis, the merchant marketing software for the travel industry market is set to grow in upcoming years owing to the high penetration of digital trends coupled with increasing travel revenues in developed countries.
• It was established through primary research that the hotels and resorts segment is anticipated to witness the highest growth rate.
• Asia Pacific region holds the maximum share along with the highest growth rate during the analysis period.
• The hotels and resorts segment is estimated to have approximately 50% share of the market.

Key Recommendations from Analysts

• As per our analysts, merchant marketing software for the travel industry market revenue was around USD 1950 million in 2019.
• Growing at a CAGR of around 19%, merchant marketing software for the travel industry market provides numerous opportunities to grow in upcoming years owing to factors such as the use of social media channels used by travel marketers and the increasing penetration of smartphones.
• In the merchant marketing software for the travel industry market, the vacation packages segment was valued at around USD 865 million.
• Europe and North America together accounted for around half of the global market share in 2019.

The quantitative data is further underlined and reinforced by comprehensive qualitative data which comprises various across-the-board market dynamics. The rationales which directly or indirectly impact the merchant marketing software for the travel industry are exemplified through parameters such as growth drivers, restraints, challenges, and opportunities among other impacting factors.

Throughout our research report, we have encompassed all the proven models and tools of industry analysis and extensively illustrated all the key business strategies and business models adopted in the Merchant Marketing Software for Travel Industry. The report provides an all-inclusive and detailed competitive landscape prevalent in merchant marketing software for the travel industry market.

The report utilizes established industry analysis tools and models such as Porter’s Five Forces framework to analyze and recognize critical business strategies adopted by various stakeholders involved in the entire value chain of the merchant marketing software for the travel industry. The merchant marketing software for the travel industry market report additionally employs SWOT analysis and PESTLE analysis models for further in-depth analysis.

The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in merchant marketing software for the travel industry sector. Key strategic developments in the Merchant Marketing Software for the Travel Industry markets competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the Merchant Marketing Software for Travel Industry market are appropriately highlighted in the report.

Rapid technological advancements, such as handheld mobile devices like tablets, smartphones, and laptops are constantly upgraded with new features which are supporting the market growth. The rising disposable income of people in emerging countries and increasing penetration of the internet is anticipated to drive merchant marketing software for the travel industry. Moreover, the ease of comparing various travel options online is predicted to boost the demand for merchant marketing software over the forecast period.

However, continuously rising cybercrime and related activities are anticipated to hamper the growth of the market.  The high impact of social media on travel inspiration is projected to open new opportunities in the global merchant marketing software for the travel industry market.

Report Scope

Regional Overview: 

The merchant marketing software for the travel industry market research report delivers an acute valuation and taxonomy of the merchant marketing software for the travel industry by practically splitting the market on the basis of different categories and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026. The regional segmentation of the merchant marketing software for the travel industry includes the complete classification of all the major continents including North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. Further, country-wise data for the merchant marketing software for the travel industry is provided for the leading economies of the world.

The merchant marketing software for the travel industry market is segmented based on category. On the basis of category segmentation, the market is classified into vacation packages, hotels & resorts, and others.

Some of the essential players operating in the merchant marketing software for the travel industry market, but not restricted include

• Airbnb Inc.
•  Booking Holdings Inc.
•  eDreams
•  Expedia Group
•  Groupon Inc.
•  Han discover Sweden AB
•  Travelzoo
•  TripAdvisor Inc.
•  Voyage Prive
•  Wowcher Ltd.

The taxonomy of the merchant marketing software for the travel industry by its scope and segmentation is as follows:

Global Merchant Marketing Software for Travel Industry Market: By Category Segmentation Analysis (Customizable)

• Vacation Packages
• Hotels & Resorts
• Others

Global Merchant Marketing Software for Travel Industry Market: Regional Segmentation Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The UK
  • France
  • Spain
  • Italy
  • Nordic Countries
  • Benelux Union
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa