06-Oct-2022 | Facts and Factors
According to Facts and Factors, the global graphic film market size was worth around USD 31 billion in 2021 and is predicted to grow to around USD 42.3 billion by 2028 with a compound annual growth rate (CAGR) of roughly 5.25% between 2022 and 2028.
Graphic films are printable materials made of polymers and are widely used in branding activities by various market players. They also exhibit imaging capabilities using a variety of printing methods like latex inkjet, UV inkjet, screen printing, aqueous inkjet, and solvent or eco-solvent inkjet. Once the film is printed with size and other properties depending on the final requirement, since they exhibit adhesive properties they can be stuck to various other objects like walls, floors, automobiles, water vehicles, or any other space that is not occupied. The global market cap currently faces a lot of concerns mostly related to the environmental impact of graphic films as plastic is one of the major raw materials used to manufacture these films leading to many organizations or end-consumers switching to other forms of branding which is further propelled by the development of eco-friendly graphic adhesives along with the emergence of digital technology take over manual forms of marketing or advertising. In developed economies, the demand for the graphic film is gradually decreasing, however, there is a scope for future development since business leaders are now looking for smart ways to cut costs while also not impacting carbon footprint.
Browse the full “Graphic Film Market Size, Share, Growth Analysis Report By Film Type (Transparent, Opaque, Translucent, and Reflective), By End-Use (Promotion & Advertising, and Protection), By Polymer Type (Polyvinyl Chloride (PVC), Polyethylene (PE), and Polypropylene (PP)), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2028" report at https://www.fnfresearch.com/graphic-film-market
The global market cap was significantly impacted during Covid-19 owing to multiple factors and one of the major reasons being graphic films becoming additional costs for companies, and since most of the business organizations had to cut short budgets for activities that were not extremely critical, the global market witnessed the loss of many customers. For instance, a general trend involving increasing online consumption of magazines, books, newspapers, etc.
The global graphic film market is projected to grow owing to the increasing consumption of the product in branding automotive vehicles. There is a significant rise in the number of services involving customized vehicle graphics for all types of automobiles. This could be a result of changes in consumer preference, increased disposable income to spend on personalizing items of self-use, or a general trend in consumer behavior. Generally, custom business vehicle graphics is divided into three main segments including partial vehicle wraps, auto vinyl vehicle wraps, and full vehicle wraps, with each type exhibiting some advantages and disadvantages. The growing number of businesses offering automobile-driven services like Uber, which spends heavily on branding cards that are registered to the business, is a major contributing factor. For instance, as reported by Statista, Uber spent over USD 1.7 billion in 2021 on advertising activities.
The fluctuation of raw material prices may restrict the global market expansion while growth opportunities can be expected due to growing research & development. And the global market may face challenges owing to concerns over environmental sustainability.
The global graphic film market is segmented based on film type, polymer type, end-user, and region
Based on film type, the global market segments are transparent, opaque, translucent, and reflective. The global market is led by the opaque segment as non-transparent and non-translucent films are widely used in the FMCG sector not only to act as a means of the advertisement but also to protect packaged goods. Nestle, one of the world’s biggest FMCG companies, spent over USD 2.4 billion on advertisements for the US region.
Based on polymer-type, polyvinyl chloride (PVC), polyethylene (PE), and polypropylene (PP) are the global market segments with polyethylene leading the market cap. It is a mixture of different polymers of ethylene with a melting point of 115-135°C.
Based on end-use, the global market is divided into promotion & advertising, and protection, with the former generating the highest global market revenue in 2021. Every company has a certain allocated budget for marketing & advertising purposes and the budget is a certain percentage of the total revenue. In most cases, the percentage value should be between 2% to 5% of the final revenue generated.
North America is projected to lead the global graphic film market due to the increasing research activities conducted by the market players in the US that are working aggressively toward sustaining the global market growth. Although in the developed countries the demand for graphic films has considerably reduced, the US is still home to some of the biggest players in the global market cap. Growth in Asia-Pacific is anticipated to be driven by China. The Chinese government has been undertaking multiple steps to help the country become a world leader in the coming years leading to more investment in making China self-reliant. Europe’s growth may be driven by increased branding activities by domestic and international players in the market.
Report Scope
Report Attribute |
Details |
Market Size in 2021 |
USD 31 Billion |
Projected Market Size in 2028 |
USD 42.3 Billion |
CAGR Growth Rate |
5.25% CAGR |
Base Year |
2021 |
Forecast Years |
2022-2028 |
Key Market Players |
E.I. Du Pont De Nemours and Company, 3M, ACCO Brands Corporation, Constantia Flexibles Group, LG Hausys, Ultraflex Systems Inc., Orafol Europe GMBH, Kay Premium Marking Films Ltd , and others. |
Key Segment |
By Film Type, End-Use, Polymer Type, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
Purchase Options |
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The global graphic film market is led by players like E.I. Du Pont De Nemours and Company, 3M, ACCO Brands Corporation, Constantia Flexibles Group, LG Hausys, Ultraflex Systems Inc., Orafol Europe GMBH, and Kay Premium Marking Films Ltd amongst others.
Recent Developments:
- In June 2020, Avery Dennison, an Australian graphic solution provider, previewed a new polyvinyl chloride (PVC)-free printable film of premium grade in the European market. The product not is environment friendly but also offers excellent performance
- In July 2021, Cosmo Films announced the relaunch of the biaxially-oriented polypropylene-based direct thermal printable top coated film
The global graphic film market is segmented as follows:
By Film Type
- Transparent
- Opaque
- Translucent
- Reflective
By End-Use
- Promotion & Advertising
- Protection
By Polymer Type
- Polyvinyl Chloride (PVC)
- Polyethylene (PE)
- Polypropylene (PP)
By Region
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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