17-Aug-2022 | Facts and Factors
According to Facts and Factors, the global media monitoring software market size was worth USD 3,182.40 million in 2021 and is estimated to grow to USD 7,793.77 million by 2028, with a compound annual growth rate (CAGR) of approximately 16.10% over the forecast period. The report analyzes the media monitoring software market's drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the media monitoring software market.
Media monitoring software market generally helps users know about consumer requirements, product feedback, brand loyalty, and competitors' marketing plans. Apart from this, it also helps the firms measure communication material's impact. The media monitoring software market increases the focus on customer needs and satisfaction.
Browse the full “Media Monitoring Software Market Size, Share, Growth Analysis Report By Offering (Integrated Platform and Standalone Software), By Deployment Mode (Cloud-Based, and On-Premise), By Application (Broadcast Monitoring, Print Monitoring, Social Media Monitoring, and Online Monitoring), By End User (Large Enterprises, Small and Medium-Sized Enterprises), By Verticals (IT & Telecommunications, Travel & Hospitality, Retail & Consumer Goods, Media & Entertainment, Banking, Financial Services and Insurance, and Others), and By Region - Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2028" report at https://www.fnfresearch.com/media-monitoring-software-market
Furthermore, the increasing adoption of social media and digital platforms by individuals globally is expected to drive market growth during the forecast period. In the current scenario, government organizations and officials are also using social media platforms for many activities such as promotion, spreading information, and others which also require media monitoring software. In addition, the rising demand for software solutions such as Google alert and others is expected to aid the market growth during the forecast period. Also, the prominent player in the market is developed advanced social listening platforms.
Segmental Overview
The global media monitoring software market has been segmented into the offering, deployment mode, application, end users, and verticals.
Based on the offering, the media monitoring software market is categorized into integrated platforms and standalone software. In these two segments, the standalone segment dominated the market in 2021 as standalone software. Based on deployment mode, the media monitoring software market is bifurcated into cloud-based and on-premise. Among these, the cloud-based is expected to grow with the highest CAGR during the forecast period. Based on application, the media monitoring software market is classified into broadcast, print, social media, and online monitoring. Among these, the social media monitoring segment captured the highest market share in 2021 and is expected to continue its dominance during the forecast period.
Based on the end user, the media monitoring software market is classified into large enterprises and small and medium enterprises. The large enterprise segment dominated the market in 2021 with the highest market share and is anticipated to continue its dominance in the forecast period. Based on the verticals, the market is segmented into IT & telecommunications, travel & hospitality, retail & consumer goods, media & entertainment, banking, financial services and insurance, and others. Among these, the media & entertainment segment dominated the market with the acquisition of the highest market share in 2021.
Regional Overview
North America holds the highest share of the media surveillance software market in 2021. The adoption of software and services is based on cutting-edge technology. Additionally, the region includes several key players, such as Hootsuite and Salesforce.com, and others are expected to drive demand for media monitoring tools. In addition, North America is developing advanced social monitoring tools. Therefore, these factors are expected to support the growth of the North American market during the forecast period.
Report Scope
Report Attribute |
Details |
Market Size in 2021 |
USD 3,182.40 Million |
Projected Market Size in 2028 |
USD 7,793.77 Million |
CAGR Growth Rate |
16.10% CAGR |
Base Year |
2021 |
Forecast Years |
2022-2028 |
Key Market Players |
Meltwater, Salesforce.com, Zoho Corporation Pvt. Ltd., SPRINKLR INC., ISENTIA, Kantar Media UK Ltd., Socialbakers, Linkfluence, Digimind, CARMA International Inc., Circus Social Pte. Ltd, Media Track Pte Ltd., Brandwatch, Bangkok Digital Services Co. Ltd., Brand 24 SA, PT. SONAR ANALITIKA INDONESIA, GALASEO, and Others |
Key Segment |
By Type, Application, Process, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
Purchase Options |
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Competitive Landscape
Some of the main competitors dominating the global seed paper market include Meltwater, Salesforce.com, Zoho Corporation Pvt. Ltd., SPRINKLR INC., ISENTIA, Kantar Media UK Ltd., Socialbakers, Linkfluence, Digimind, CARMA International, Inc., Circus Social Pte. Ltd, Media Track Pte Ltd., Brandwatch, Bangkok Digital Services Co., Ltd., Brand 24 SA, PT. SONAR ANALITIKA INDONESIA, and GALASEO.
Recent Development:
- In July 2020, Onclusive inc. revealed a media monitoring software suite with additional products named ‘’essential and pro.’’ this software suite is aimed at providing scalable, intelligent media monitoring.
Global Media Monitoring Software Market is segmented as follows:
By Offering
- Integrated platform
- Standalone software
By Deployment Type
By Application
- Broadcast Monitoring
- Print Monitoring
- Social Media Monitoring
- Online Monitoring
By End User
- Large Enterprises
- Small & Medium-Sized Enterprises
By Verticals
- IT & Telecommunications
- Travel & Hospitality
- Retail & Consumer Goods
- Media & Entertainment
- Banking
- Financial Services and Insurance
- Others
By Region
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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