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DTH (Direct-To-Home) TV Market Size, Share Global Analysis Report, 2022 – 2028
DTH (Direct-To-Home) TV Market By Type (Standard TV, HD, Ultra HD), By End-User (Residential, Commercial, On-Vehicle), By Subscription Type (Basic, Premium, Others), and By Region - Global Industry Insights, Growth, Size, Share, Comparative Analysis, Trends, Statistical Research, Market Intelligence, and Forecast 2022 – 2028
Industry Insights
[217+ Pages Report] According to Facts and Factors, the Global DTH (Direct-To-Home) TV Market was valued at USD 119.2 billion in 2021 and is predicted to increase at a CAGR of 6.5% to USD 173.9 billion by 2028. The study examines the market in terms of revenue in each of the major regions, which are classified into countries.
Market Overview
DTH is a digital satellite service that offers users direct access to television programming via satellite broadcast from anywhere in the country. In this case, a dish is installed outside the house to assist in receiving signals and broadcasting them to television. DTH technology allows a broadcasting firm to send a signal straight to your TV set via a receiver placed in your home. A separate cable connection is not required. It comprises the sales of DTH services and related products provided by broadcasting or streaming service providers. Direct-To-Home (DTH) is a digital satellite service that delivers television streaming services to subscribers' homes/TVs throughout the world. Because of wireless technology, DTH services can be received directly from satellites. With basic and premium subscription options, DTH services can be given in Standard Definition (SD), High Definition (HD), and Ultra High Definition (UHD).
The market for Direct-To-Home (DTH) services is being hampered by signal latency. The time it takes for a signal to go from a server to an end-user is referred to as latency in satellite transmission and broadcasting. The streaming latency, which is the difference in time between TV broadcasts supplied via an IP network and traditional distribution by satellite, cable, or terrestrial broadcast, has decreased as a result of the increase in online streaming activity. Furthermore, vigorous marketing efforts by each region's television powerhouses have contributed to the astounding development. DTH broadcasters can determine the exact number of viewers for a specific channel in order to compute its TRP. The typically high upfront expenditure required by subscribers to set up the receiving apparatus is stifling market expansion.
Impact of COVID - 19
The global market reacted unfavorably to COVID-19. It resulted in operational issues as a result of tight containment measures such as social separation, remote working, and the termination of commercial activity.
The complete research study looks at both the qualitative and quantitative aspects of the DTH (Direct-To-Home) TV market. Both the demand and supply sides of the market have been investigated. The demand side study examines market income in various regions before comparing it to all of the major countries. The supply-side research examines the industry's top rivals, as well as their regional and global presence and strategies. Each major country in North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America was thoroughly investigated.
Segmentation Analysis
The global DTH (Direct-To-Home) TV Market is segregated based on type, end-user, and subscription type.
By Type, the global market is segmented into Standard TV, HD, and Ultra HD. The market for Direct-To-Home (DTH) services is being driven by an increase in demand for Ultra HD quality content. In 4K/UHD televisions, Ultra High Definition (UHD) provides high-quality resolution and image quality. Ultra HD televisions are one of the newest and fastest-growing consumer electronics markets. Ultra HD televisions are in high demand due to their energy efficiency and ability to deliver higher-quality video content.
Report Scope
Report Attribute |
Details |
Market Size in 2021 |
USD 119.2 Billion |
Projected Market Size in 2028 |
USD 173.9 Billion |
CAGR Growth Rate |
6.5% CAGR |
Base Year |
2021 |
Forecast Years |
2022-2028 |
Key Market Players |
Foxtel, DirecTV, Viasat, AUSTAR United Communications Limited, Astro All Asia Networks Plc, Star Group Limited, Sky Italia, Shaw Communications Inc., BCE Inc., Nahuelsat S.A., Dish Home, TataSky, Airtel Digital, Videocon D2H, Sun Direct, Dish TV, Big TV, ARRIS International Limited, Sky Deutschland, Tivusat, and Others |
Key Segment |
By Type, End-User, Subscription Type, and Region |
Major Regions Covered |
North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa |
Purchase Options |
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Regional Landscape
Europe, North America, Asia Pacific, and the Rest of the World are the primary segments of the global direct-to-home (DTH) satellite TV services market, according to geography. While North America and Europe are mature markets, Brazil, Russia, India, and China are expected to be among the top gainers in the foreseeable future. This is due to the fact that the market in developing countries is still mostly untapped. This, together with the rapid pace of urbanization and the increased purchasing power of the people in the regions, will almost certainly result in stellar market growth.
Competitive Landscape
List of Key Players in the Global DTH (Direct-To-Home) TV Market:
- Foxtel
- DirecTV
- Viasat
- AUSTAR United Communications Limited
- Astro All Asia Networks Plc
- Star Group Limited
- Sky Italia
- Shaw Communications Inc.
- BCE Inc.
- Nahuelsat S.A.
- Optus Communications Pty. Ltd
- Shin Satellite Public Company Ltd.
- True Visions Public Company Limited
- Norsat International Inc.
- Pace Micro Technology Plc
- Sun Direct TV Private Limited
- SES SA
- Eutelsat
- Dish Home
- TataSky
- Airtel Digital
- Videocon D2H
- Sun Direct
- Dish TV
- Big TV
- True Corporation Public Company Limited
- Thaicom Public Company Limited
- Astro Malaysia Holdings Berhad
- ARRIS International Limited
- Sky Deutschland
- Tivusat
The Global DTH (Direct-To-Home) TV Market is segmented as follows:
By Type Segment Analysis
- Standard TV
- HD
- Ultra HD
By End-User Segment Analysis
- Residential
- Commercial
- On-Vehicle
By Subscription Type Segment Analysis
- Basic
- Premium
- Others
By Regional Segment Analysis
- North America
- The U.S.
- Canada
- Mexico
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Content
Industry Major Market Players
- Foxtel
- DirecTV
- Viasat
- AUSTAR United Communications Limited
- Astro All Asia Networks Plc
- Star Group Limited
- Sky Italia
- Shaw Communications Inc.
- BCE Inc.
- Nahuelsat S.A.
- Optus Communications Pty. Ltd
- Shin Satellite Public Company Ltd.
- True Visions Public Company Limited
- Norsat International Inc.
- Pace Micro Technology Plc
- Sun Direct TV Private Limited
- SES SA
- Eutelsat
- Dish Home
- TataSky
- Airtel Digital
- Videocon D2H
- Sun Direct
- Dish TV
- Big TV
- True Corporation Public Company Limited
- Thaicom Public Company Limited
- Astro Malaysia Holdings Berhad
- ARRIS International Limited
- Sky Deutschland
- Tivusat
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